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New Year New You Health Wellness

Primal Pit Paste Deodorant, 100% Natural, Aluminum, Paraben Free, No Added Fragrances, Lavender, 2 oz.

4.1 out of 5 stars 3,497 customer reviews
About the product
  • All natural - made with organic and natural ingredients with no aluminum, no parabens, no toxic chemo
  • Neutralize odors - the baking soda ingredient neutralizes the bacteria that causes body odor
  • All activities - use to neutralize body odor whether your at your workplace or exercising
  • Formulated in the USA - handcrafted and packaged in the USA
  • Naturally scented with lavender essential oils for a soft, floral aroma
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Product description


Product Description

Primal Pit Paste is a deodorant made with organic and all-natural ingredients. Inside our products you’ll find only organic and all natural ingredients. Baking soda neutralizes the bacteria that causes odor, and it is mixed with anti-microbial organic coconut oil and organic shea butter to soothe your skin. Primal Pit Paste is hand-crafted by us in Austin, Texas -- so there's only good ingredients inside . NO Aluminum, NO Parabens, NO Toxic Chemicals, NO Fragrances, NO Corn, NO Gluten, NO GMOs and absolutely NO Bad Stuff!

From the Manufacturer

What You Put On Your Body, Goes In Your Body

Every day, millions of people plaster their pits with conventional deodorants. But few people realize the traditional ingredients -- including aluminum, parabens, and phthalates -- can be absorbed into their skin. Primal Pit Paste is made with natural, food-grade ingredients like coconut oil and shea butter so you don't have to worry about absorbing chemicals into your body.

A Little Goes a Long Way

Because you only need a pea-sized amount of Primal Pit Paste for each pit, your jar could be with you for a long time. Some of our customers effectively use a single jar for more than one month.

Never Tested on Animals

P3 products are certified cruelty-free by Leaping Bunny. We do not test our products on animals nor do we source animal-tested ingredients. When every single ingredient is pure, organic goodness, you know you'll get the most effective deodorant without animal testing.

Safe for Kids

Many children start producing body odor before the age of 10 years old. Your jar of deodorant works for children of all ages, so you know your child is safe from chemicals in most off-the-shelf deodorants.

Made for Anyone Who Sweats...

From the workplace to the gym, your body needs to sweat to release toxins. Primal Pit Paste allows your body to sweat while also knocking out your body odor.

Together, We Will Knock Toxic Off the Shelf

We believe what goes on our body, goes in our body. Primal Pit Paste works to keep more people happy and healthy, without compromise.

About the Startup

Describe your product in 3 words.

Pure. Primal. Promise.

How did you come up with the idea for this product?

Primal Pit Paste was born from a quest to find natural and safe personal care products for my family to use, that actually work. When my grade school daughter came home one day with a noticeable body odor, I was surprised because of her age. I thought she was among the minority with this issue, but I found out that other parents were noticing the same problem occurring, even as early as 2 years of age! I then made it my mission to find a product I felt was safe enough for my daughter to use. I didn’t want to put toxic chemicals on my young child, but I was never able to find a natural alternative that actually worked. Many of my friends were just as concerned about the chemicals in ordinary personal care products and felt that the other natural products they used were not really effective. My concern turned to a primal energy to protect my daughter and provide the world with a safe alternative to harmful products. I turned that energy into research, and that research into Primal Pit Paste. I believe that through Primal Pit Paste, I have succeeded in making a healthy, organic deodorant that actually works for all types of moms, dads, kids and athletes alike.

What makes your product special?

Your body was made to sweat so that you could get rid of toxins and feel more healthy. But most deodorants do their darndest to block your pores and trap the toxins inside your body. Primal Pit Paste allows your pores to breathe while also killing your body odor, so that you can stay healthy. And it absorbs softly onto your skin so you feel light and confident without without feeling chalky or powdery.

What has been the best part of your startup experience?

The best part is when I read some of the testimonies our customers, and I cry. I read a hand-written from a woman in her 60s who is undergoing chemotherapy. She told me her radiation therapy had given her the body odor of a teenager. But Primal Pit Paste helped her. I'm just being shocked at how many people who's lives we've changed.

Product details

Color: Lavender
  • Product Dimensions: 2.1 x 2 x 1.9 inches ; 4.8 ounces
  • Shipping Weight: 4.8 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B00O59LG0A
  • UPC: 885576586000 799493826548
  • Item model number: JAR_LAV
  • Average Customer Review: 4.1 out of 5 stars 3,497 customer reviews
  • Amazon Best Sellers Rank: #1,378 in Amazon Launchpad (See Top 100 in Amazon Launchpad)
  • Product Warranty: For warranty information about this product, please click here

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Important information

Safety Warning
•There is no doubt our stuff works!!!?However, everyone's body chemistry is a little different. Some people may have a baking soda sensitivity. We have some testimonies of people who have that body chemistry issue and have worked through it, by switching to some of our more sensitive products.

Organic Shea Butter, Organic Arrowroot Powder, Non-Aluminum Baking Soda, Organic Coconut Oil, Lavender Essential Oil, Non-GMO Vitamin E derived 100% from Sunflowers

Apply only a pea sized amount of Primal Pit Paste under each pit.

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