Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Reprint Edition, Kindle Edition

4.1 out of 5 stars 52 customer reviews
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ISBN-13: 978-1451655315
ISBN-10: 1451655312
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Editorial Reviews

From Publishers Weekly

Positing that "a brand is a belief system," Hanlon, founder and CEO of "primal branding" company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called "key factors") to inspire consumer addiction. His formula has vaguely mythic qualities: successful brands, he argues, come with a creation story, a creed, rituals, icons, sacred words, non-believers and a leader who's overcome stiff opposition. The similarities to religion (Hanlon prefers "culture of belief") will pique the thoughtful reader, but Hanlon's recounting of familiar business success stories (UPS's story, Lou Gerstner's turnaround of IBM) seems at odds with a book blurbed as "not the same old branding B.S." Though much of the book is the simple recasting of age-old branding tenets (Hanlon's "creed" is interchangeable with "slogan"; "icon" with "logo"), Hanlon's energetic case for thinking differently about common practices makes for a rousing read.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Primal branding takes you deep into branding territory, to a place that other so-called branding experts haven't even imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers."

-- Robyn Waters, founder, author of Trendmaster's Guide, and former VP Trend, Design, and Product Development, Target


Product details

  • File Size: 563 KB
  • Print Length: 272 pages
  • Page Numbers Source ISBN: 074327797X
  • Publisher: Free Press; Reprint edition (February 6, 2006)
  • Publication Date: January 24, 2006
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B000FCKRWY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #194,717 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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