Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Reprint Edition, Kindle Edition

4.1 out of 5 stars 57 customer reviews
Audible Sample
Playing...
Loading...
Paused
ISBN-13: 978-1451655315
ISBN-10: 1451655312
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Kindle App Ad
Buy
$1.99
Digital List Price: $9.99
Price set by seller.

Deliver to your Kindle or other device

Price
New from Used from
Kindle
$1.99

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From Publishers Weekly

Positing that "a brand is a belief system," Hanlon, founder and CEO of "primal branding" company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called "key factors") to inspire consumer addiction. His formula has vaguely mythic qualities: successful brands, he argues, come with a creation story, a creed, rituals, icons, sacred words, non-believers and a leader who's overcome stiff opposition. The similarities to religion (Hanlon prefers "culture of belief") will pique the thoughtful reader, but Hanlon's recounting of familiar business success stories (UPS's story, Lou Gerstner's turnaround of IBM) seems at odds with a book blurbed as "not the same old branding B.S." Though much of the book is the simple recasting of age-old branding tenets (Hanlon's "creed" is interchangeable with "slogan"; "icon" with "logo"), Hanlon's energetic case for thinking differently about common practices makes for a rousing read.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Primal branding takes you deep into branding territory, to a place that other so-called branding experts haven't even imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers."

-- Robyn Waters, founder, author of Trendmaster's Guide, and former VP Trend, Design, and Product Development, Target


Product details

  • File Size: 563 KB
  • Print Length: 272 pages
  • Page Numbers Source ISBN: 074327797X
  • Publisher: Free Press; Reprint edition (February 6, 2006)
  • Publication Date: January 24, 2006
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B000FCKRWY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #72,877 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Marketing & Sales
4.2 out of 5 stars
4.2 out of 5 stars
Business & Economics Books
4.0 out of 5 stars
4.0 out of 5 stars
Marketing & Sales Books
5.0 out of 5 stars
5.0 out of 5 stars

Top customer reviews

March 26, 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
August 22, 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
December 11, 2017
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
June 22, 2017
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
August 6, 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
October 17, 2013
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you? Report abuse
June 16, 2009
Format: Hardcover|Verified Purchase
0Comment| 4 people found this helpful. Was this review helpful to you? Report abuse
September 30, 2017
Format: Audible Audio Edition|Verified Purchase
0Comment|Was this review helpful to you? Report abuse

Set up an Amazon Giveaway

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future