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Primary Greatness: The 12 Levers of Success Paperback – November 15, 2016
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"When life weighs us down with problems and disappointments, we sometimes feel that we are not successful and it is difficult to move forward, let alone make progress toward reaching our goals. In this book, Stephen Covey provides us with 12 principles to live by that can help us have the character, courage and confidence to push past life’s difficulties to create our very best life.”—Muhammad Yunus, Nobel Peace Prize Winner, 2006
“Primary Greatness teaches that what some may consider greatness – money, power, social prominence – is far less important than a life of honesty, love, and contribution. It is in fact, personal integrity that is the foundation for all success. In this powerful set of essays, Stephen Covey shows that you cannot deliver value without values.”—Indra Nooyi, CEO, PepsiCo
Dr. Covey’s teachings have been instrumental in shaping both my personal and professional life. The 12 levers outlined in Primary Greatness outline a clear path for anyone to achieve success. This is a wonderful book filled with incredible nuggets and wisdom.”—Kevin Turner, COO, Microsoft
"In these remarkable early essays by Stephen Covey, you'll find the core principles of genuine success — and the seeds of the famous seven habits. With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards and makes a powerful case for life our live more from imagination than memory. PRIMARY GREATNESS is an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink, New York Times bestselling author of DRIVE, TO SELL IS HUMAN, and A WHOLE NEW MIND
"The essays in this book are still so timely, even though Covey wrote them many years ago. In this book, he continues to remind us that what we do every day in our personal and professional relationships – how we treat others – reflects our loyalty and commitment to building lives of character. Thank you, Stephen, for providing us with these pearls of wisdom."—Kimo Kippen, Chief Learning Officer, Hilton Worldwide University
About the Author
Recognized as one of Time magazine’s twenty-five most influential Americans, Stephen R. Covey (1932–2012) was an internationally respected leadership authority, family expert, teacher, organizational consultant, and author. His books have sold more than twenty-five million copies in thirty-eight languages, and The 7 Habits of Highly Effective People was named the #1 Most Influential Business Book of the Twentieth Century. After receiving an MBA from Harvard and a doctorate degree from Brigham Young University, he became the cofounder and vice chairman of FranklinCovey, a leading global training firm.
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Top Customer Reviews
This book truly makes me think and reflect, upon a turbulent world that we live in nowadays. We are enslaved by the internet, social media, gadgets, and smartphones. We are more hooked into both quick-fixes and superficialities, while getting less and less in touch with our true inner voices. I cannot stop reading this book, once I got both the Kindle and Audible versions of it. Frankly speaking, for the past 4 to 5 years, I am mostly disappointed with the so-called new books published by Franklin Covey, since they are getting more and more commercialized, always repeating the same old stuff, especially spinning off from the "7 Habits brand franchise". But this time, when I read this new book, I found it more like the books of Dr.Covey in his earlier years (probably condensed from many of his older articles!), by which are more deep and in touch with our hearts, rather than just theoretically appealing to our heads. Even just by reading Sean Covey's preface, I was so touched by it, and I kept reading, fully inspired by the importance of pursuing Primary Greatness in one's life for deeper meaning, achievements and happiness. Hope you will be inspired by it too!
Primary greatness is on the inside. It’s about character. Secondary greatness is on the outside. As Dr. Covey taught, ‘Many people with secondary greatness—that is, social recognition for their talents—lack primary greatness or goodness in their character. Sooner or later, you’ll see this in every long-term relationship they have, whether it is with a business associate, a spouse, a friend, or a teenage child going through an identity crisis. It is character that communicates most eloquently. As Emerson once put it, ‘What you are shouts so loudly in my ears that I cannot hear what you say.’”
~ Stephen R. Covey’s colleagues from the Preface to Primary Greatness
Stephen Covey is one of my favorite teachers.
In fact, The 7 Habits of Highly Effective People was *literally* the first book I ever read that introduced me to the idea that we could actually improve our lives and make a difference in the world.
On the first pages of my book, I share this quote from 7 Habits as it so powerfully captures the essence of my work:
“I believe that a life of integrity is the most fundamental source of personal worth. I do not agree with the popular success literature that says that self-esteem is primarily a matter of mind set, of attitude—that you can psych yourself into peace of mind. Peace of mind comes when your life is in harmony with true principles and values and in no other way.”
(Which came right after this Nietzsche quote, btw: “This is my way; where is yours?— Thus I answered those who asked me ‘the way.’ For the way—that does not exist.” :)
Stephen Covey passed away in 2012. This book was published posthumously and features a collection of wisdom focusing on the fact that private victory precedes public victory.
Primary greatness. It’s all about what’s on the INSIDE.
I'm excited to share some of my favorite Big Ideas:
1. The 12 Levers of Success - Here they are.
2. Esse Quam Videri - "To be rather than to seem."
3. Virtues: Meet Your Parents - Humility + Courage.
4. Say "YES!!" - If you want to be able to say "No."
5. High-Tech Power Saw - = Next purchase.
That’s how we want to live—with primary greatness ever in mind.
More goodness— including PhilosophersNotes on 300+ books in our *OPTIMIZE* membership program. Find out more at brianjohnson . me.