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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Hardcover – January 2, 2007
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Top Customer Reviews
I presume to offer an admittedly unorthodox suggestion: After reading the Foreword and Introduction, proceed immediately to the final chapter in which Barletta offers an Executive Summary which includes a brief but brilliant explanation of "the seven building blocks" for understanding, reaching, and then increasing share of "the world's largest market segment." My opinion is that reading this final chapter establishes a frame-of-reference and thematic context for absorbing and digesting the material that precedes it. One reviewer's opinion....
As is her custom, Barletta makes brilliant use of a number of reader-friendly devices throughout her narrative that facilitate and expedite reviews later of key passages.Read more ›
The overarching theme of PrimeTime Women really isn't the money they control - it's the fact that they are taking control of their lives. This is a phenomenon unique to Baby Boomers (and a bit older). After fifty is better than before fifty. There has always been a small percentage of women who bloomed in their later years. For Boomers it's become a generational ethos.
The second part of the book is nuts 'n bolts. I was swept away by many of her "word-of-mouth" marketing paradigms. She eschews the cheesy WOM tactics so often used today in favor of real, truly inspired marketing/PR/promotional techniques.
Most Recent Customer Reviews
Very thorough discussion on the value of marketing to this relatively untapped market, citing research from a variety of sources. The "how to" was limited to 2 chapters. Read morePublished on July 15, 2013 by Amazonian
Barletta is an incredible wealth of knowledge on gender-specific marketing to women. Each of her books is a must-have for anyone trying to reach any age subset of women.Published on January 19, 2013 by Happy in Virginia
I love this book! The author has Prime Time Women down to a tee. I'm in that age group and I see myself in every line. Read morePublished on January 21, 2010 by Coach CJ
hm, a book based on your sexist bias, good for sales, or for selling to a certain segment of humans i guess, the sadness of these pieces of crap is the closed off narrow attempt at... Read morePublished on March 20, 2009 by mark twain
I have this book and Marketing To Women and both are great and well worth the investment. I also have one by Brown and her's is likewise great!Published on January 27, 2009 by Nellie Moore
The power of the purse may be the most potent tool available to protect the environment. As Marti Barletta makes clear in her book, "prime time" women - those 50-70 - have enough... Read morePublished on May 12, 2008 by Diane MacEachern