The Prince of Beers (Kindle Single) Kindle Edition
|Length: 31 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
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Top Customer Reviews
Here the topic is the sad and lonely life of a world class screw-up. August Busch IV is like King Midas in reverse -- everything he touches turns to crap. In the hands of a lesser writer I would have found myself hating Busch IV, who'd been handed everything and threw it all away, unraveling an iconic American brand and the employer of 30,000 in the process. But Berenson manages to extract some empathy even for this boorish rake. Busch's struggle to win the approbation of an aloof and demanding father will be recognizable even to those whose fathers didn't happen to run the biggest brewery in the world. It doesn't absolve baby Busch for the two women whose death he at least had an ignoble role in hastening, if not outright causing. But I feel for the guy.
As I finished reading this, the Pink Floyd song "Comfortably Numb" came on my ipod. Fitting.
You wouldn't think a bio of a beer brewer in St. Louis would have the drama & chaos of, say, a Manhattan insider trader or a Paris couture maven, but Berenson's observations & insights draw us into this tragic story. Busch IV never experienced his father's love, never demonstrated the ability to run the A-B empire, never gave his love to another, & thus never found peace & happiness. Two of his female companions died in his presence, at least partly because of the spill-over of his self-destructive ways. But these are only the most glaring examples of his failures, failures despite his family's legacy, fortune, & interventions to keep him out of trouble. Now in his late 50s, Busch IV is marking time w/his millions -- no job, no philanthropies, no friends. Even his family, Berenson points out, left him in CO while they holidayed in HA recently.
Without Berenson's deft touch, this would be a completely depressing story. But as w/any of his best-selling suspense novels, this story reminds us that the story is not yet over, & the losses of yesterday still have the potential to point toward tomorrow. I didn't care about Busch IV before I began reading this profile. I do now. I hope Berenson will revisit this man in future & that the landscape will not be so bleak.
Most Recent Customer Reviews
Sad but informative. InBev is one of the most powerful corps in the world and when this Bud needed to be king of beers they abdicated. Read morePublished 9 months ago by John S
Oh the random short reads I find on Kindle unlimited...
This was recommended to me (by Amazon) since I enjoyed an earlier short on the history of beer. Read more
Living in St Louis it's interesting to here more about the Busch's life. I'd like to read a full biography some time.Published 15 months ago by Renee Duddy
There was no real story line behind the words and I found myself just waiting the book to end. I am glad that I didn't pay anything for this read.Published 18 months ago by MissMia
Pretty good book. Well written, thoroughly studied the fourth before jotting down a word. Interesting to read the craziness of the family who holds the namesake of the beer I... Read morePublished 18 months ago by jkasp
This is a story that I sincerely wish the author had developed into a full blown novel.
For only 31 pages, the Kindle Single manages to touch on many facets of the Busch... Read more
This is a readable history of the last of the Busch family and the weakening of Anheiser-Busch to the point that it was acquired by ImBev.Published on February 18, 2014 by George F. Wenchel
This a short, interesting, behind the scenes of the rich and famous, kind of story, about a very iconic family & the iconic brand & product they represent.Published on September 10, 2013 by salmonking
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