The social sciences today are where the physical sciences were three hundred years ago: on the verge of a revolution. Ralph Nelson Elliott discovered that social mood, impelled by an unconscious herding impulse, fluctuates in a recognizable pattern reflecting a natural growth principle, which he called the Wave Principle. Socionomics is the study of these patterns and their effects, i.e., social action and the events of history. Because it has a mathematical base, the Wave Principle is to sociology what Newton’s laws were to physics. It provides a basis and framework within which to study and quantify social behavior and thus serves as an anchor for the undertaking of true social science.

Robert R. Prechter, Jr. has achieved worldwide fame as an author, investment analyst, businessman and social commentator. In 1978, he co-authored with A.J. Frost Elliott Wave Principle: Key to Market Behavior. The book sold more than 300,000 copies and became a Wall Street Best Seller. Three other books have followed, all of them achieving similar success. In addition to his books, he is the editor of the Elliott Wave Theorist, an award-winning newsletter that has enjoyed immense popularity in its 20 years of publication. In 1984, Prechter disproved any doubters that the Elliott Wave Principle was a window to financial opportunity when he set an all-time record in the United States Trading Championship. Using the Wave Principle as his only method of analysis, he returned 444.4% in a monitored, real-money options account in the four-month contest period. His success did not go unnoticed, and in December 1989, Financial News Network named him, “Guru of the Decade.” A flood of radio, television, and written interviews followed, including the cover of Time Magazine and Fortune. On the heels of this success, he founded Elliott Wave International, a successful technical investment analysis company located near Atlanta, Ga. Now, after years researching and studying the psychology and science behind the Wave Principle, Prechter delves deeper than ever before into the reasons for its existence and its universal implications. In his most recent book, The Wave Principle of Human Social Behavior he formulates his theories into a new branch of science he calls “socionomics.” The book is being hailed as a tremendous success by both general readers and academic scholars.