- Hardcover: 220 pages
- Publisher: Gower; New edition edition (July 1, 2011)
- Language: English
- ISBN-10: 056608922X
- ISBN-13: 978-0566089220
- Product Dimensions: 7 x 0.8 x 10 inches
- Shipping Weight: 1.7 pounds
- Average Customer Review: 3 customer reviews
- Amazon Best Sellers Rank: #4,160,445 in Books (See Top 100 in Books)
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The Principles of Islamic Marketing New edition Edition
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About the Author
Dr Alserhan is the founding editor of the Journal of Islamic Marketing, the organizer and Chair of the Global Islamic Marketing Conference 2011, Dubai and 2012, Abu Dhabi. He is the CEO of the International Islamic Marketing Association. He is also an assistant Professor of Marketing, College of Business and Economics, United Arab Emirates University. He was previously Assistant Professor of Marketing & Management at Abu Dhabi University and Credit Specialist at Microsoft European Operation Center, Ireland.
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Dr. Ahmed Al-Nakeeb