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Principles of Marketing (13th Edition) 13th Edition

by
Philip Kotler (Author)
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Philip Kotler (Author), Gary Armstrong (Author)
4.3 out of 5 stars 170 customer reviews
ISBN-13: 978-0136079415
ISBN-10: 0136079415
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Product Details

  • Hardcover: 744 pages
  • Publisher: Prentice Hall; 13 edition (January 7, 2009)
  • Language: English
  • ISBN-10: 0136079415
  • ISBN-13: 978-0136079415
  • Product Dimensions: 8.8 x 1.2 x 11.2 inches
  • Shipping Weight: 3.9 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (170 customer reviews)
  • Amazon Best Sellers Rank: #402,808 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsPrinciples of Marketing by Philip Kotler and Gary Armstrong
ByElijah Chingoshoon August 5, 2005
Format: Hardcover
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0Comment| 63 people found this helpful. Was this review helpful to you?YesNoReport abuse
5.0 out of 5 starsOutstanding Book
ByElijah Chingoshoon October 30, 2007
Format: Hardcover
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0Comment| 18 people found this helpful. Was this review helpful to you?YesNoReport abuse
5.0 out of 5 starsA Very Good Introduction to Marketing
ByAndrae Johnsonon December 9, 2000
Format: Hardcover
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0Comment| 27 people found this helpful. Was this review helpful to you?YesNoReport abuse
4.0 out of 5 starsBefore you become a marketer...
ByAmazon Customeron November 8, 2001
Format: Hardcover
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0Comment| 17 people found this helpful. Was this review helpful to you?YesNoReport abuse
3.0 out of 5 starsGrammatical Errors Galore
ByXanah Wellson January 13, 2014
Format: Hardcover|Verified Purchase
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22 comments| 14 people found this helpful. Was this review helpful to you?YesNoReport abuse
1.0 out of 5 starsThe only thing active is the buyer's credit card! Tell your University not to use this book!
ByAmazon Customeron June 29, 2006
Format: Paperback
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0Comment| 11 people found this helpful. Was this review helpful to you?YesNoReport abuse
3.0 out of 5 starsNot a complete book in my opinion
ByKerryhon July 23, 2010
Format: Hardcover|Verified Purchase
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22 comments| 15 people found this helpful. Was this review helpful to you?YesNoReport abuse
5.0 out of 5 starsPrinciples of Marketing continues its tradition of being the best. Reviewed by: Adam Platts
ByAdam Plattson September 27, 2006
Format: Hardcover
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0Comment| 11 people found this helpful. Was this review helpful to you?YesNoReport abuse

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