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Principles of Microeconomics 2nd Edition

4.0 out of 5 stars 19 customer reviews
ISBN-13: 978-0072554090
ISBN-10: 0072554096
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Editorial Reviews

About the Author

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).
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Product Details

  • Paperback: 480 pages
  • Publisher: McGraw-Hill/Irwin; 2 edition (January 24, 2003)
  • Language: English
  • ISBN-10: 0072554096
  • ISBN-13: 978-0072554090
  • Product Dimensions: 8.4 x 0.7 x 10.8 inches
  • Shipping Weight: 2.6 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,618,813 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By heekyunggx3 on December 3, 2012
Format: Paperback Verified Purchase
I used this book in my ECON 201 class (Principles of Microeconomics class) at my university and I think it is extremely wordy. They elaborated too much on easy concepts, thus making it impossible to understand. There is no answer key to the questions in the book. If you can find another book then do so, because I felt that reading online was a lot better than reading this book.
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Format: Paperback
This textbook is brilliant...The authors write concepts that take other authors thousands of words to explain in less than a paragraph...I have taught economics for seven years and thought I'd never buy another intro book again...This book is like a murder mystery that you can't put down...
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This book is great! Would give it a 100 stars if they had it. It breaks down all these economic concepts that you are having trouble with into simple, basic ideas that you can relate to. It uses clear, everyday examples and discusses everything in such a conversational sense, you won't even remember you are doing MicroEcon. So this may come across to some as the book being written for high schoolers ( I personally didn't feel that way and I am an MBA), but isn't the whole objective to understand the material in the most basic sense, so you can remember and apply it?

I read every chapter and skipped none.

I was privileged to be a student of Bob Frank and all I can say is, What an extraordinary talent! I am glad that I didn't place out of his class because I considered doing that in the beginning. I cried on the last day of class.

I would HIGHLY recommend this book to anyone at any level taking an introductory Microecon class.
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By Kelsie on October 4, 2013
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The book came in time and was a great price. It really is helpful to have and it has plenty of examples to test yourself. Plus I believe there is an online version for free of the practice quizes.
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It is laid out well, with all the material required to learn the subject. It is easy on they eyes and its extensive use of sidebar notes make it easy to locate topics in a hurry.
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The book tends to be a little redundant, and occasionally confusing, but it's a great tool if you have the right teacher.
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By Karina on September 2, 2013
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Textbook does a wonderful job at explaining the key concepts of microeconomics. This book is worth your while, especially if you are taking a course in microeconomics.
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I am not much for Econ but had to take a class. The book is ok and understandable enough but it failed to really pique my interest.
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