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Principles of Pricing: An Analytical Approach Hardcover – March 5, 2012
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'Setting the right price is crucial to business performance. Vohra and Krishnamurthi have managed to write the most sophisticated book on pricing.' Philip Kotler, Northwestern University
'An insightful guide to pricing that is deeply rooted in economic theory. Vohra and Krishnamurthi are experts at both pricing and teaching.' Jon Levin, Stanford University
'With the advent of the Internet, auctions have become a very important aspect of pricing strategy. That's why I enjoyed reading the excellent chapter on auctions in this impressive book.' Subrata K. Sen, Yale School of Management