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Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors Updated Edition
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Top Customer Reviews
This book lays this groundwork, then proceeds through the practical steps of how to have your book manufactured, distributed, and publicized. All of the other self-publishing books talk about these things, but this book actually gives you the nuts and bolts of how to go about it.
The author is able to give you these specifics because he has self-published several successful titles himself. He actually shows you the financial results from his previous books and explains why today print-on-demand is the best option for most authors -- instead of going through a subsidy press or even a trade publisher.
I read this book about four months ago when I was in the midst of writing my first self-published book, "The Home-Based Bookstore." The advice helped me immensely; I know I would have made some costly mistakes without it. And I've referred back to this book at least a couple dozen times since then.
When I finished reading "Print on Demand Book Publishing" (the first time), I e-mailed the author with a few additional questions (he prints his e-mail address at the end of the book and invites inquiries). Basically I asked him what type of discount I should apply to my particular book and what my online strategy should be. Later that same day, Mr. Rosenthal graciously responded with a lengthy reply chock full of specific advice. I'm sure I would not have gotten better advice if I had hired a consultant, assuming I could have found one well-versed in this field.
This is a shame, because POD is actually something very different - it's a technology (which the vanity publishing model - along with most other publishing houses these days - uses) that allows you to print copies of a book, one at a time. This is very significant to self-published authors and small publishing houses - it means that you don't have to order a print run of 5000 copies. It makes self-publishing affordable.
Rosenthal explains in detail how the technology works and how to use it. He talks about LightningSource, the POD printing service that he uses, but his information is just as useful with other services (I use Lulu, and I found his book very helpful). He explains in simple, no-nonsense language the steps involved in bringing your work from a manuscript to a fully published book, and he provides good information about marketing, especially using the internet.
Even if you choose to pursue other publishing options, I highly recommend you read this book.
Self-published author of "Ordinary Miracles - Harness the power of writing and get your point across!" (ISBN 1-4116-7252-6)
To explain my reasoning a little further here, it's common knowledge that the market is currently flooded with thousands of books from new authors, especially from print on demand titles. Numerous subsidy presses are ready and waiting to assist any aspiring writer in seeing their book in print, but for the uneducated what looks good on the surface is merely a ruse. Curious to find out just what exactly I had gotten myself into, I decided to do some serious research into just how well the rest of the authors at my publisher were selling.
I was dismayed to find that none of the fiction authors with my publisher had ever sold more than a few dozen books at most. I then was disheartened even further to find that all of the promised announcements and publicity weren't going to help at all, but my final reality check happened when I found out that my 250 page, 5 x 7 novel would sell for slightly over 20 dollars! To make a bad situation even worse, the publisher also wanted 8 dollars for shipping and handling, sending the total cost for my novel up to nearly 30 dollars. To say that this was a recipe for disaster for a new author is an understatement and then some...
I was very fortunate to have found this book by Morris Rosenthal because I had no idea that anyone could acquire ISBN numbers, nor did I know that companies like Lightning Source existed that removed the entire need for having a publisher.Read more ›
Most Recent Customer Reviews
Well written and really well describes the way to publish a book and market it. I'd say a must for any writer.Published 17 months ago by ourjewishstorysam
Excellent information, whether you submit to a publisher or self publish. Unfortunately the title and cover are a bit blah. Read morePublished 22 months ago by Another avid reader
This book arrived promptly as promised. Haven't finished reading this book which has been out some years, but this is a 2013 edition and I am confident that the remainder of the... Read morePublished 23 months ago by Barbara J Cox
very efficient approach to a somewhat overwhelming subject.Published 24 months ago by Sailor Magpie
I found this book to be very helpful. It had information I have not found anywhere else. It is well organized and easy to understand.Published on March 26, 2014 by Faith Kline
I am writing and illustrating my own book. This is so helpful, I have learned much...can't wait to put this info into action.Published on June 14, 2013 by Georgina Kimbell
This book has gathered some information that you can get online as well, it’s very thin, has little useful information and it seems to be purposely overpriced. Read morePublished on May 8, 2013 by Amazon Customer