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Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line Hardcover – August 9, 2010
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From the Inside Flap
Every business is one data breach away from becoming the media’s next poster-child for poor data protection habits. If your business is responsible for exposing private information—whether customer identity, company financials, employee records, or intellectual capital—the consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation’s proprietary information, whether it’s physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal. Privacy Means Profit is a must-read for any individual with a Social Security Number and any business leader who doesn’t want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.
John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.
Filled with current, real-world examples and cutting-edge strategies and applications, Privacy Means Profit will help you to:
Clearly understand the underlying root causes of corporate data breach
More effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personal
Motivate the members of your organization to protect valuable company information
Implement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inaction
Internalize the consequences of inaction using illustrative real-life stories
From protecting your personal identity to establishing a privacy-conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard-won techniques, compelling motivational insight, and concrete tools you can put to use immediately, Privacy Means Profit maps out an essential strategy for business privacy success.
From the Back Cover
“You would be an idiot to hand out the keys to your house or your business and to give away your credit cards and passwords and then hope for the best. Not following John Sileo’s advice and protecting your privacy is just that: hoping for the best. This book is the answer to giving yourself peace of mind.”—Larry Winget, five-time New York Times and Wall Street Journal bestselling author and TV personality
“Whether you are leading a large organization or your family, Privacy Means Profit is a sobering, practical, and readable guide for preventing information theft and regaining peace of mind.”—Patrick Lencioni, President, The Table Group; author, The Five Dysfunctions of a Team and Getting Naked
John Sileo’s identity was stolen from his small business and used to embezzle hundreds of thousands of dollars from his clients. The data breach ultimately destroyed John’s business and consumed two years of his life as he fought to stay out of jail. Then he chose to fight back and speak out.
Emerging from this crisis, John became America’s leading professional speaker on information survival, including identity theft prevention, data security, and safe social networking.
His satisfied clients include the Department of Defense, the Federal Trade Commission, the FDIC, Blue Cross Blue Shield, Pfizer, the Federal Reserve Bank, Lincoln Financial Group, and hundreds of corporations, organizations, and associations around the world.
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Top Customer Reviews
protect your Identity. And although I am pretty diligent about not leaving personal information and
credit cards where anyone can get a hold of them, there is still a lot more I can do. This book has
showed me more ways to protect my personal information at home, on my computer and when I'm
out and about. I was a little skeptical at first because so many of these books are filled with filler
and not much substance, but this is a good buy for anyone concerned about their personal information
getting into the wrong hands.
The author, John Sileo, is also an excellent live speaker. He really engages audiences and understands how businesses run.
Most Recent Customer Reviews
Very good information from the author. My family will read this book.Published 13 months ago by gazch
This is one of the best books I have ever read. It is full of the best tips on how to [revent odentty theftPublished on May 11, 2014 by Donald Schmidt
i guess one must be a money guy to get into this sort of book, it has good info but i had no trouble forgetting to finish it.Published on April 5, 2014 by C. A. Verman
this was ordered after my wife and I discussed ways to assure we don't fall into a situation that would compromise our ID.Published on March 25, 2014 by RB
It's a sad world we live in when it comes to identity theft. Identity theft is just one more way of people who would rather cheat other people out of their hard earned money and... Read morePublished on March 15, 2014 by Adrianus Schweinsbergen
Something you really need to read in today's world with all the people, corporations, and governments who desire to look into your private life.Published on February 19, 2014 by Fred S.