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Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line Hardcover – August 9, 2010

4.8 out of 5 stars 19 customer reviews

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Editorial Reviews

From the Inside Flap

Bulletproof your organization against data breach, identity theft, and corporate espionage

Every business is one data breach away from becoming the media’s next poster-child for poor data protection habits. If your business is responsible for exposing private information—whether customer identity, company financials, employee records, or intellectual capital—the consequences can be devastating. Smart businesses think defensively when it comes to privacy. Wise executives proactively protect their corporation’s proprietary information, whether it’s physical, digital, or human. And they do so effectively by training individual executives and employees on how to protect their own information because all privacy, at its core, is personal. Privacy Means Profit is a must-read for any individual with a Social Security Number and any business leader who doesn’t want the negative publicity, customer flight, legal battles, and stock depreciation resulting from data breach.

John Sileo knows firsthand what can happen when privacy is breached. His identity was stolen from his corporation and used to commit a series of crimes, including $300,000 worth of digital embezzlement from his very own customers. John and his business were held legally and financially responsible for the felonies committed and John faced the prospect of going to prison for crimes he did not commit. Now he speaks around the world, sharing the lessons he learned on how to bulletproof your personal identity and build a stronger, more powerful defense against corporate data theft.

Filled with current, real-world examples and cutting-edge strategies and applications, Privacy Means Profit will help you to:

  • Clearly understand the underlying root causes of corporate data breach

  • More effectively train the members of your organization, based on the simple but fundamental principle that all privacy is personal

  • Motivate the members of your organization to protect valuable company information

  • Implement techniques to fight the three enemies of privacy that weaken the organization at every level: apathy, ignorance, and inaction

  • Internalize the consequences of inaction using illustrative real-life stories

From protecting your personal identity to establishing a privacy-conscious staff inside of your organization, John Sileo gives you a complete, workable approach to remaining vigilant in your struggle for true information security. With hard-won techniques, compelling motivational insight, and concrete tools you can put to use immediately, Privacy Means Profit maps out an essential strategy for business privacy success.

From the Back Cover

Praise for Privacy Means Profit

“You would be an idiot to hand out the keys to your house or your business and to give away your credit cards and passwords and then hope for the best. Not following John Sileo’s advice and protecting your privacy is just that: hoping for the best. This book is the answer to giving yourself peace of mind.”—Larry Winget, five-time New York Times and Wall Street Journal bestselling author and TV personality

“Whether you are leading a large organization or your family, Privacy Means Profit is a sobering, practical, and readable guide for preventing information theft and regaining peace of mind.”—Patrick Lencioni, President, The Table Group; author, The Five Dysfunctions of a Team and Getting Naked

John Sileo’s identity was stolen from his small business and used to embezzle hundreds of thousands of dollars from his clients. The data breach ultimately destroyed John’s business and consumed two years of his life as he fought to stay out of jail. Then he chose to fight back and speak out.

Emerging from this crisis, John became America’s leading professional speaker on information survival, including identity theft prevention, data security, and safe social networking.

His satisfied clients include the Department of Defense, the Federal Trade Commission, the FDIC, Blue Cross Blue Shield, Pfizer, the Federal Reserve Bank, Lincoln Financial Group, and hundreds of corporations, organizations, and associations around the world.

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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (August 9, 2010)
  • Language: English
  • ISBN-10: 0470583894
  • ISBN-13: 978-0470583890
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #813,328 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Get this book as fast as you can. It could not be more simple. If you want your life to float along as it has without people taking it and turning it upside down by taking your most personal things from all of your electronic gadgets - you have to have this book. It's readable, to-the-point, filled with tips you can enact right now. If you just try one thing from this book, as I did, it can save you thousands of dollars in frustration, time and headache medicine. Don't buy the book to read the book. Buy it to read the chapter that saves your life.
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Format: Kindle Edition Verified Purchase
I originally saw the author of this book on the news, talking about simple things you can do to
protect your Identity. And although I am pretty diligent about not leaving personal information and
credit cards where anyone can get a hold of them, there is still a lot more I can do. This book has
showed me more ways to protect my personal information at home, on my computer and when I'm
out and about. I was a little skeptical at first because so many of these books are filled with filler
and not much substance, but this is a good buy for anyone concerned about their personal information
getting into the wrong hands.
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Format: Hardcover Verified Purchase
I have just started reading this book and have only read the first chapter. What made me buy the book was I saw him on a talk show recently and he was covering a bit of his back story as to why he wrote the book. His identity was stolen twice and was almost put in jail because of someone elses deeds using his identity. He also talked about things you can do to protect yourself. I thought I was being pretty careful but after listening to him I realized I could do alot more. This is an easy read and full of eye opening information. Its a scary world anymore and not doing anything to protect yourself makes you an easy target.
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Format: Hardcover
Privacy Means Profit was the first book I read that really lays out how businesses - large or small - should be thinking about & preventing identity theft. Turns out ID theft is not just something that impacts individuals - it can seriously whack the market cap of large enterprises and can put smaller companies out of business. Definitely worth a read by business owners, CEOs, CFOs, and CIOs.

The author, John Sileo, is also an excellent live speaker. He really engages audiences and understands how businesses run.
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Format: Hardcover Verified Purchase
Information everyone needs. Protect yourself and your family from this growing crime. John Sileo is an expert on this subject and this is a must read.
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By PJ on August 16, 2010
Format: Hardcover Verified Purchase
I highly recommend this book to anyone concerned about the impact of identify theft to their business, or even to those who want to understand the steps to protect their own individual identities. Sileo is clearly an expert on this subject, and does a great job providing practical advice through an engaging narrative. I had perused other books on the subject, and this is clearly the best of the lot.
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Format: Hardcover Verified Purchase
John Sileo gives very practical steps you can to take to prevent being a victim of identity theft. The book is well laid out and walks you through everything you need to know. There are very simple easy things you can do that I would never have thought of doing without this book.
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Format: Kindle Edition Verified Purchase
I would highly recommend to everyone (and have). This gives me a thought process and concrete plan for protecting my family's identity from this time forth. A few of the suggestions I had already implemented, but now I can see where there are holes in the security wall that I need to patch. Wonderful help!
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