- Paperback: 336 pages
- Publisher: Wiley; 3 edition (March 20, 2012)
- Language: English
- ISBN-10: 9781118199558
- ISBN-13: 978-1118199558
- ASIN: 1118199553
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 188 customer reviews
- Amazon Best Sellers Rank: #100,790 in Books (See Top 100 in Books)
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, 3rd Edition 3rd Edition
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From the Back Cover
Make blogging your business and love what you do!
You really CAN make a living as a blogger if you're willing to commit the time and effort, and if you follow the advice in this book. Written by two leading authorities on creating and monetizing blogs, ProBlogger lays out the steps you need to follow to create a revenue-generating blog. Complete with exercises to help you put the advice into practice, this book offers a realistic, approachable look at what it really takes to turn blogging into a successful career.
With this practical guide, you can
- Understand both direct and indirect earning methods
- Develop a successful earning strategy
- Write content that attracts and holds visitors
- Learn to market and promote your blogs
- Engage followers via Twitter, Facebook, and LinkedIn
- Study the secrets of more than a half-dozen successful blogs
About the Author
Darren Rowse is the guy behind ProBlogger.net, a leading online information source for professional bloggers. He writes for various blogs and edits the popular Digital Photography School site (digital-photography-school.com).
Chris Garrett is a writer, online business consultant, teacher, coach, new media industry commentator, and of course, professional blogger. He shares blogging advice at chrisg.com and contributes to numerous blogs.
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If you don't know ProBlogger, you should, at least if you're interested in blogging: it's the go-to blog about blogs. Yes, I love meta and the word "blog" will come frequently in this post.
In any case, as I left the academic world and decided to try something new, I thought about starting blogs for money. I love to write, I seem to be pretty good at managing and producing content, and I'm sure there are things I could share with the world... for a profit.
The book goes through the three steps of making money from blogs:
Setting up a blog
Making it popular
Earning money from it
The most important lesson I got from the book is the importance of choosing a niche; it helps build a loyal community, get expertise and great, contextualized advertising. However, except for the generic "start by identifying your own interests, passions, and energy levels for topics", there's not a lot of direction about how to choose a profitable niche. There also isn't much about search engine optimization (which I fortunately covered in another book) or about keyword research. However, a lot of the things that Rowse and Garrett hold important (niching, ads, etc) aren't necessarily the be-all and end-all of popular blogging.
The one section I found really useful was the monetizing section where the authors explain all about choosing the right ads, affiliate programs and other revenue streams. While I'm sure there's more complete info on this (it could be worth an entire book), it was a good introduction and gave me guidelines if I ever have to do something like this myself.
In general I found ProBlogger interesting and informative, even if it doesn't delve too deep into any of the topics the authors touch on. Even the case study in the last chapter lacked depth-I would have liked to know more about how he managed his content, built a community, etc. But as an introduction to professional blogging, it does the job.
Through the course of asking myself these questions, having a couple of conversations with a friend about a new joint-venture in blogging, and looking for some ideas to generate a little extra money on the side I decided to buy a copy of the book ProBlogger by Darren Rowse and Chris Garrett. I'm glad I did.
The sub-title of the book is "Secrets for Blogging Your Way to a Six-Figure Income," so I was expecting the it to be mostly a "I got rich blogging and here are the ways that you can get rich quickly, too" type of book, but getting rich quick was not really the main focus of the book. There are a few chapters on money-making blogging strategies, but the majority of the book is devoted to helping you figure out how to run an effective blog. In fact, throughout the book the authors stress that most successful/profitable blogs are the result of years of work.
The main takeaway that I got from the book was that the best blogs are ones that focus on a niche market. The more specific the niche the better. Beyond that, the book was filled with practical ideas on how to write content that people want to read and gave numerous specific examples on how to generate ideas for new blog posts.
Overall, I'm really glad I spent the time to read the book. I don't know whether or not I'll make even a dime from blogging, but it has given me some motivation to get back in the game.
If you're new to blogging, a veteran blogger looking for ideas to get unstuck, or trying to figure out how you might make a little money writing in your spare time I highly recommend getting a copy of the book for yourself.