- Paperback: 336 pages
- Publisher: Wiley; 3 edition (March 20, 2012)
- Language: English
- ISBN-10: 1118199553
- ISBN-13: 978-1118199558
- Product Dimensions: 6 x 0.8 x 8.8 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 96 customer reviews
- Amazon Best Sellers Rank: #176,314 in Books (See Top 100 in Books)
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income 3rd Edition
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If you don't know ProBlogger, you should, at least if you're interested in blogging: it's the go-to blog about blogs. Yes, I love meta and the word "blog" will come frequently in this post.
In any case, as I left the academic world and decided to try something new, I thought about starting blogs for money. I love to write, I seem to be pretty good at managing and producing content, and I'm sure there are things I could share with the world... for a profit.
The book goes through the three steps of making money from blogs:
Setting up a blog
Making it popular
Earning money from it
The most important lesson I got from the book is the importance of choosing a niche; it helps build a loyal community, get expertise and great, contextualized advertising. However, except for the generic "start by identifying your own interests, passions, and energy levels for topics", there's not a lot of direction about how to choose a profitable niche. There also isn't much about search engine optimization (which I fortunately covered in another book) or about keyword research. However, a lot of the things that Rowse and Garrett hold important (niching, ads, etc) aren't necessarily the be-all and end-all of popular blogging.
The one section I found really useful was the monetizing section where the authors explain all about choosing the right ads, affiliate programs and other revenue streams. While I'm sure there's more complete info on this (it could be worth an entire book), it was a good introduction and gave me guidelines if I ever have to do something like this myself.
In general I found ProBlogger interesting and informative, even if it doesn't delve too deep into any of the topics the authors touch on. Even the case study in the last chapter lacked depth-I would have liked to know more about how he managed his content, built a community, etc. But as an introduction to professional blogging, it does the job.
Sound, experience based, suggestions about blog management and realistic points of view -- will the blogger do it? can the blogger do it?
If you are beginning a life of blogging that you hope will become profitable, this book will give you some solid direction. If you are a blogger, you will see that there are some things you've been doing 'right' and some things you've stubbornly clung to that are hurting your blog. Some reviewer feel that the book isn't enough and they may have a point -- I follow pro-blogger online as well, so some of the information was not a surprise. I didn't really expect a solid recipe for getting to six figures. However, it is there...choose a niche that gives a damn about what you might be able to tell them, write well about what that niche wants to read, get assertively (almost aggressively) commercial. But get readers and participants. No readers; no serious selling, either your product or affiliate. Am I there? nope, but I know more about why now.
What I like about this book is the update -- note 3rd edition. Everything internet is in evolution and nothing does more damage than obsolete information. If you're a book dependent, this book is not so expensive that you can't keep getting the newest edition for your library.
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