''Cheryl Einhorn has given us a practical book providing a wealth of useful lessons for making complex decisions of almost any kind. It breaks down everything from where to look for data and insights to how to make sure you don't see only what you want to see. This is a book that can be useful for everyone.''' --Atul Gawande, best-selling author of The Checklist Manifesto and Being Mortal
About the Author
Cheryl Strauss Einhorn is an award-winning investigative journalist covering business, economic, and financial news for publications including Barron's, Pro Publica, Foreign Policy, and the New York Times. She is the founder of CSE Partners, a strategic consulting practice that uses her AREA Method for businesses and individuals, and also teaches the method as an adjunct professor at Columbia University--first at the Graduate School of Journalism and now at the Columbia Business School.