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The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms Paperback – April 5, 2011
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From the Publisher
In a world where the Entertainment industry is rapidly challenge business models established for decades, where audiences are changing their habits, Transmedia storytelling offers producers a way to really connect with their audiences using different medias and make their content part of audiences' lifestyles, whether they want to watch TV, access content on Web or on Mobile devices. As linear broadcast of content is becoming obsolete, producers need to be ready for the new "on-demand" paradigm. By using different media formats, Transmedia creates entry points through which consumers can become immersed in the content.
About the Author
Nuno Bernardo is an award winning and Emmy nominated Transmedia writer and producer and the creator of the world's first international interactive on-line teen series, Sofia's Diary. His pioneering work in this area has lead him to be guest and keynote speaker at International events such as the Toronto, Cannes and Venice International Film Festivals, MIPTV (Cannes), MEM (London), Participation TV (London), the Interactive TV Show Europe, as well as many others. In North America he is an executive producer for several prime-time TV series including "The Weight" featuring Linda Hamilton, and "Living in Your Car", which recently premiered on HBO Canada. Recently we co-produced the feature film "The Knot" written by Noel Clark.
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Top customer reviews
Somewhat less than 1 star..
This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience.
Moreover, my interest in transmedia is from a non-fiction documentary storyteller's point of view. While this book includes examples of fictional story worlds, I found that the vast majority of the recommendations are equally relevant to non-fiction scenarios.
Some examples of the useful contents of this book include: where to start with a transmedia project idea; how to develop your transmedia bible; writing goals and objectives for transmedia storytellers; what content to produce for multiple platforms; content distribution considerations; the anticipation of licensing issues and the future environment.
Mr. Bernardo describes, in detail, where to start and how to make your work stand out from the crowd. He outlines the various forms of project funding, and the likely sources, for those producers that will seek financing options. His content distribution strategy guidance is invaluable, because he explains the benefits of having the foresight of when and how to roll out new content across various media platforms.
I found Bernardo's guidance about partnerships to be particularly helpful. He shares thoughts about how to make a choice between a do-it-yourself solution and when to outsource tasks to subject matter experts. He offers tips on how to apply the various forms of social media for project promotion.
The chapter on international distribution highlights some of the likely pitfalls that can be easily avoided -- again, by being armed with a little knowledge about the choices you may want to consider, ahead of any independent production company negotiations.
In summary, I recommend this book for someone who is about to embrace a transmedia storytelling project for the first time, or for someone who has experimented with crossmedia production and is now ready to embark upon a comprehensive multi-platform game plan.