- Hardcover: 384 pages
- Publisher: McGraw-Hill; 4th edition (July 13, 2007)
- Language: English
- ISBN-10: 0073101427
- ISBN-13: 978-0073101422
- Product Dimensions: 7.5 x 0.8 x 9.2 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 61 customer reviews
- Amazon Best Sellers Rank: #844,335 in Books (See Top 100 in Books)
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Product Design and Development, 4th Edition 4th Edition
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About the Author
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
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Chapters 1-4 lay out the usual process, plan and customer requirements components of a broader new product development course. They are not a substitute for the comprehensive treatment in a marketing course. Chapter 5 on product specifications is strong on the basics of metrics, values, technical and cost factors, but weak on the process of actually selecting and prioritizing factors at this stage.
Chapters 6-7 on concept generation and selection are strong, outlining the research and problem solving steps, followed by examples and processes for making choices. Chapter 8 on concept testing is elementary.
Chapters 9-11 are the heart of the book, explaining how product architecture, industrial design and design for manufacturing are done and why they, rather than technical brilliance or marketing innovation, are commonly the greatest drivers of life cycle project success. Product variety, standardization, modularity, chunking, interfaces, interaction, platforms, cost types, target costs, sequences, secondary features, assembly and support factors are defined and illustrated.
Chapters 12-13 provide an introduction to the important roles of prototypes and robust design. These are descriptive chapters with limited depth.
Chapters 14-16 cover the complementary topics of intellectual property, economics and project management at a surface level.
Anyone involved in the industrial design process will find value in this helpful textbook. It's 350 pages can be skim-read in less than 2 days.
Each chapter foucses in each phase of the new product development process (NPD), with a complete explanations of different methodologies and approaches along all the processes.
this edition is most about a product heavy on engineering, I work in the food industry and probably might need another kind of examples, but for those on engineering the example will be great.
Because It is an older Edition it does not has information about the use of Big Data on the NPD process