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New Product Development For Dummies Paperback – May 7, 2007

3.9 out of 5 stars 15 customer reviews

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Editorial Reviews

From the Back Cover

Anticipate the needs of your customers and launch your new product or service successfully

Know the insider secrets, get your products to market, and make money!

Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.

  • Develop your NPD strategy
  • Generate ideas forproducts and services

  • Understand what your customers really want

  • Keep projects on track

  • Have effective cross-functional teams

  • Collaborate with global partners

About the Author

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003.

Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.

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Product Details

  • Paperback: 388 pages
  • Publisher: For Dummies; 1 edition (May 7, 2007)
  • Language: English
  • ISBN-10: 0470117702
  • ISBN-13: 978-0470117705
  • Product Dimensions: 7.4 x 0.8 x 9.4 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #200,452 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By S. LaLiberte on June 28, 2007
Format: Paperback
As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!
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Do not purchase this book if you are an independent inventor. This book is geared towards people who work for large corporations, and I found it a terribly frustrating read as I was thinking that I was one of 'the rest of us', to whom this book is supposedly targeted. I was hoping for a great how-to read, and unfortunately took away very little useful information.
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Stupid title - useful content. I'm a Marketing professor and I'm using this for my summer New Product Development class. Not all the chapters, but several are key and well done. And it's a super cheap book for students, much less than traditional text books.
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About two years ago I took a position in Product Management and this book was very helpful to me. I bought a few other books in this field, but this was by FAR the most helpful to me. There was a ton of applicable information that was very helpful to me. I would highly recommend this not just for new people but for anyone in product management as I am sure they will pick up some new ideas.
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If you're looking for an overview of the New Product Development field with tips to get you started, this is a great resource.

It's also written in an entertaining manner, so you can read quickly through it and you'll get loads of information. Great bang for your buck.
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As a product manager of a major Czech digital product, I was looking forward to the book for advice on how to make my work structured and smarter. Yes, I indeed turned to the For Dummies series, because it is not constrained by the usual like-a-god-style of management books that have no room for saying things like they are in plain words. After a year at the role, I needed someone experienced to show me the bigger picture in a bullshit-free form.

And I am disappointed. The book is full of buzzwords, lacks examples and is mostly for Fortune 500 companies with a specific culture. I did only two dog-ears in the 300+ page book and after first couple of chapters I only flipped through the rest. I didn't get the feeling the authors had field experience nor the talent to draw lessons from case studies. Moreover, they're both from PDMA, a product management association, whose imaged greatly degraded in my eyes after reading this.

Pardon my honesty, but I believe that you like me have little time to tolerate lousy products.
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I am looking at changing my career and wanted to know more about new product delevopment as a possible growth potential. The first chapter alone had anough meat to not only understand where this type of career would be going but develop a fairly decent talk track for an interview. I like the book and it will meet my goals.
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Very informative. Great tips for how I can contribute to the improvement of our dev process in my work place.
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