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New Product Development For Dummies Paperback – May 7, 2007
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From the Back Cover
Know the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
- Develop your NPD strategy
Generate ideas forproducts and services
Understand what your customers really want
Keep projects on track
Have effective cross-functional teams
Collaborate with global partners
About the Author
Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.
Top Customer Reviews
It's also written in an entertaining manner, so you can read quickly through it and you'll get loads of information. Great bang for your buck.
And I am disappointed. The book is full of buzzwords, lacks examples and is mostly for Fortune 500 companies with a specific culture. I did only two dog-ears in the 300+ page book and after first couple of chapters I only flipped through the rest. I didn't get the feeling the authors had field experience nor the talent to draw lessons from case studies. Moreover, they're both from PDMA, a product management association, whose imaged greatly degraded in my eyes after reading this.
Pardon my honesty, but I believe that you like me have little time to tolerate lousy products.
Most Recent Customer Reviews
I found it kind of boring and it doesn't talk much about product design.Published 2 months ago by nessa007
Good reference, but not enough to push me to move from concept to product.Published 17 months ago by Ms. P-G
I ordered the book on wednesday and received it on thursday! That was awesome! I also looked it over and found that it was signed by one of the authors and was in pretty decent... Read morePublished on February 25, 2011 by nsambursky
This is a great overview of New Product Development and the basic product development process.Published on April 5, 2010 by Amazon Customer
Vendor shipped immediately. Product received in less than expected time and was as described by the vendor.Published on April 12, 2009 by H. W. Sanderson