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Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) Paperback – August 6, 2020
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Authored by 3 Product Managers at Facebook, Google, and Microsoft, Product Management’s Sacred Seven is a comprehensive resource that will teach you the must-know knowledge and applied skills necessary to become a world-class PM that can get hired anywhere.
COUNTERFEIT PHYSCIAL BOOK WARNING: There are several sellers selling counterfeit new and used copies of our book. The counterfeit copies are missing 83 pages of new content updates made in 2022 and have horrible print quality. To ensure you get a legitimate version of our book with the latest updates, please only buy NEW copies that say "Ships From & Sold By Amazon."
In writing this book, we interviewed 67 product leads and hiring managers from 52 top companies around the world. They ranged from all the usual FAANG suspects to darling unicorns such as Coinbase, TikTok, and Grab. We asked everyone two simple questions:- What knowledge separates interview candidates you hire from those you don't?
- What hard skills help PMs advance their careers the fastest?
Given that we talked to product leaders across the world who worked in various different countries and industries, we expected to see no clear pattern in our responses. We were shocked to find a common theme across all of our interviews. The knowledge and skills which separated exceptional PMs from the rest all boiled down to seven subjects: product design, economics, psychology, user experience, data science, law & policy, and marketing & growth.
The average PM excels at 2 or 3 of these disciplines. A truly world-class product manager, however, thrives in all 7. Authored by the #1 bestselling authors of Swipe to Unlock, this book blends case studies, theory, and mental models to help you master these seven subjects and fast forward your product career!
Inside Product Management’s Sacred Seven, you’ll find real-world examples from over four dozen companies, battle-tested interview tips, and free access to a library of bonus video content online.
Topics Covered: Product Development, Hypothesis Testing, Market Selection, Prototyping, Product Strategy, Business Models, Market Entry Strategies, Unit Economics, Customer Economics, Product Segmentation, Pricing Psychology, User Motivation, Creating Product Stickiness & Habit, Gamification, Cognition & Mental Models, UX Principles, Product Usability, Light & Dark Patterns, Data Analysis, Experimentation Frameworks, Product Metrics, Storytelling with Data, Antitrust Policy, Intellectual Property, Platform Liability, Privacy, Employment Law, Accessibility, Brand Building, Advertising, Growth Hacking and much more!
Featured Companies: Google, Facebook, Microsoft, Amazon, TikTok, Snapchat, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Twitter, Tesla, ByteDance, OnePlus, PayPal, LinkedIn, Airbnb, Pinterest, Zillow, Visa, Salesforce, Asana, Robinhood, Adobe, Alibaba, Netflix, Bloomberg, Shopify, Trello, Workday, Notion, Nintendo, Glossier, Lyft, Telegram, Disney, and many more!
Read Sacred Seven today to ace your PM interviews and become a better product leader!
- Print length685 pages
- LanguageEnglish
- Publication dateAugust 6, 2020
- Dimensions6 x 1.72 x 9 inches
- ISBN-100578740583
- ISBN-13978-0578740584
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Editorial Reviews
Review
Praise for Swipe to Unlock, the #1 Amazon Bestseller
"Swipe to Unlock is the go-to guide for learning the important trends, concepts, and strategies driving the tech industry."
--Morgan Brown, author of Hacking Growth
"Swipe to Unlock is our generation's Rosetta Stone -- letting even non-engineers peer into the machines and code that are changing our lives every day."
--Jeremy Schifeling, founder of Break into Tech
Praise for Bubble or Revolution, the #1 Amazon Bestseller
"A brilliant overview of what could the next big thing in tech, authored by leaders at today's top tech companies."
--Nir Eyal, bestselling author of Hooked
"Whether you are bearish or bullish on crypto, Bubble or Revolution brilliantly articulates both sides of the argument and offers well-researched insight on the future of blockchain technology."
--Mike Novogratz, former partner at Goldman Sachs
"Bubble or Revolution is a must-read for anyone interested in understanding both the immense potential of, AND profound obstacles associated with, blockchain technology."
--Mike Rowan, Chief Product Office at TechStars
In the process of writing the #1 product management bestsellers Swipe to Unlock: The Primer on Technology and Business Strategy and Bubble or Revolution?: The Present and Future of Blockchains and Cryptocurrencies, we've had the chance to talk to product leads and hiring managers at top product management companies around the world.
Product Management's Sacred Seven is the result of hundreds of hours of interviews and research, and we think it contains everything you need to know to crack the product manager interview and rise to the top of your PM career.
You'll hear about what we learned from PMs at companies as varied as Twitter, TikTok, Asana, Amazon, Grab, Lyft, Disney, and LinkedIn, distilled into case studies, mental models, and product management interview tips sprinkled throughout the book in the famous gray boxes.
We hope you enjoy the book and excel at your product manager interviews!
--Parth, Neel, and Adi
From the Inside Flap
- Product Design
- Economics
- Psychology
- User Experience (UX) Design
- Data Science and Data Analysis
- Law and Tech Policy
- Marketing and Growth Hacking
If you want to conquer the PM interview, land a product management internship or job, crack the product career, and decode the secrets to becoming a great entrepreneur and founder, Product Management's Sacred Seven is the one book you need to read!
From the Back Cover
Draws on insights from interviews with PMs from FAANG companies and emerging-market darlings like TikTok and Grab, Product Management's Sacred Seven offers hundreds of case studies and mental models to help you hack the product career. A sampling of products inside:
- Four methods to growth hack, including network effects and hacking advocacy
- The secrets to launching a new zero-to-one product using the blue ocean strategy
- Case studies on how Robinhood and TikTok fueled their growth
- The pitfalls that product management interview candidates run into when discussing A/B testing
- Five categories of north star metrics for tech companies, split up based on the five types of business models (UGC, SaaS, ecommerce, etc.)
- CAC, LTV, ARPU, ARPPU, ARR, and other startup metrics
- Moving beyond the "lean MVP" or "lean product playbook" to use RATs and MLPs to hypothesis-test new products
- Frameworks to analyze the effectiveness of gamification strategies
- Market entry strategies including build/buy/borrow
Whether you want to crack the Facebook RPM interview, land a product management internship in Google's APM program, break into product management at startups like TikTok, or become a senior PM at a YC-backed startup, Product Management's Sacred Seven contains everything you need to know.
About the Author
Neel Mehta is a product manager at Google and alumnus of Google's Associate Product Manager (APM) program. He was formerly a PM at Microsoft, a product marketing manager (under the CMO) at the United States Census Bureau, and a software engineer at Khan Academy. He is passionate about educational technology (EdTech), civic tech, and technology policy, which he posts about on LinkedIn.
Aditya (Adi) Agashe is a product manager (also called program manager) at Microsoft. He was previously an entrepreneur and founder who led a startup called Belle Apps. He is also the host of the Product Alliance's product management job and internship preparation courses, which feature hundreds of hours of PM interview prep material, including tips on cracking the PM interview and interviews with Facebook PMs, Google PMs, Twitter PMs, TikTok PMs, and more.
The trio also wrote Swipe to Unlock: The Primer of Technology and Business Strategy which contains case studies on tech strategy analysis, tech policy, product management strategies, and more, and Bubble or Revolution?: The Present and Future of Blockchains and Cryptocurrencies, which is a deep-dive into the world of crypto, Bitcoin, Ethereum, and decentralized technology.
Product details
- Publisher : Paravane Ventures (August 6, 2020)
- Language : English
- Paperback : 685 pages
- ISBN-10 : 0578740583
- ISBN-13 : 978-0578740584
- Item Weight : 2.44 pounds
- Dimensions : 6 x 1.72 x 9 inches
- Best Sellers Rank: #37,362 in Books (See Top 100 in Books)
- #5 in Project Management Software Books
- #17 in Job Interviewing (Books)
- #223 in Job Hunting & Career Guides
- Customer Reviews:
About the authors
Adi Agashe is a prominent Product Manager at Microsoft and author of the bestselling technology strategy book, Swipe to Unlock. He has been featured in the Wall Street Journal, Forbes, Business Insider, Inc., and more. He works on Azure cloud growth team to build hyper-converged and hybrid features that help customers adopt cloud technologies. He previously managed product and engineering teams as the founder of Belle Applications and Head of Product at Speare.
Neel is a Product Manager at Google and studied Computer Science at Harvard University. He worked previously at Microsoft and Khan Academy. Neel founded the Civic Digital Fellowship, the first paid tech internship program in the federal government.
Parth Detroja is currently a Product Manager at Facebook. He has previously worked at Microsoft, Amazon, and IBM. He graduated Summa Cum Laude from Cornell University.
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Reviewed in the United States on October 7, 2020
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Top reviews from the United States
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The authors cover seven areas: Product Design, Economics, Psychology, User Experience, Data Science, Law & Policy, and Marketing & Growth.
While some of these areas are very familiar territory for me, others are not at all. Weaving them together was very helpful and connected some missing links.
And - probably the most enjoyable section on Law & Policy you can find in a book.
Great book for everyone on a team to have a common foundation, vocabulary, and references.
Through interviews with PMs and their own experience, the three authors break down product management into 7 Disciplines.
Product Design Highlights
* Fundamentally breaks down design into building a new product (0 --> 1) and scaling an existing one (1 --> n)
* Mentions the Kronos effect - Companies protect their cash cows through a variety of tactics (acquisition, etc). One of the more dangerous implementations of protection is companies ignoring research or building out disruptive technologies to their own cash cow. The authors cite a great example in Eastman Kodak which actually invented the digital camera in 1975. Investment in the idea was squashed by leadership.
* Assumptions in Chapter 3 - The books rightfully points out that "If you’re going to be going successful, your assumptions have to be valid - so your first step has to be finding and validating your assumption.” They go on to mention "Assumptions are hard to dig from the back of your mind, so it helps to have a systematic way to catalog them”. While the authors rightfully acknowledge this as critical they provide a quick write-up of a potential way of systemically eliciting the assumptions and organizing them. I would have liked to see some more depth here. The link doesn’t seem to work well for the footnote (PD.CH.FN1). Many people including myself don’t even realize they are making assumptions. I would like to have seen more depth in the book or via footnote on this important topic.
* MVP vs RAT vs MLP - The authors correctly mention that MVP is a flawed term and oft-debated terms. They propose the Riskiest Assumption Test (RAT). Great concept! Which Assumption is Riskiest and how can it be most simply tested? They go on to expound on another very useful concept, Minimum Likable Product (MLP). An MLP "is the simplest thing that will impress your users and make them stick around." The key with an MLP is to identify the "surface area" for the feature set.
* User Personas - The authors provide some strong arguments against the overuse of user personas which I found both interesting and compelling.
* User research - ask open-ended questions to ascertain a fuller picture. They give a great example and funny at the same time example from a Pink Panther movie. While Y/N or multiple choice questions are standard, advancement is possible when an investigator breaks away from dominant methods with the courage to opt for labor intensive ones.
* Experience over products - consumers are not just purchasing a set of features or a product. They value a complete experience.
* Randon Note - the authors provide some interesting examples of how American Airlines and Ford complimented their products. AA with Sabre and Ford with their financing arm. Provides food for thought.
Top reviews from other countries

I had a meeting with my CEO and I knew the agenda of our meeting. I picked up the book and referred to a few parts of the book. Read through the use cases and the models discussed in those specific sections. I applied those use cases to our business model and spoke about how we can apply them as a solution. I used one of the way too many use cases used in the book as an example and the CEO was so impressed with me. At the end of the meeting I informed him about this book and where my ideas came from. He has now asked the entire team to order this book and read through it. Thanks for this gem! :)

the content in the book itself is hefty and great. shame it was manufactured on the cheap and Amazon reps cannot check the goods before sending. and no it cannot have been damaged in the transit, it was tightly packed.


Reviewed in the United Kingdom 🇬🇧 on February 3, 2022
the content in the book itself is hefty and great. shame it was manufactured on the cheap and Amazon reps cannot check the goods before sending. and no it cannot have been damaged in the transit, it was tightly packed.




All that and they share some invaluable insights from the experiences working with the biggest tech companies in the world


Reviewed in the United Kingdom 🇬🇧 on March 7, 2021
All that and they share some invaluable insights from the experiences working with the biggest tech companies in the world

