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Showing 1-3 of 3 reviews(2 star). See all 43 reviews
on December 4, 2013
Liked it OK. Decent for a desk reference but not much practical use. Being somewhat new to Product Management the PM for Dummies was a much more helpful book for me.
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on December 31, 2013
Lots of words not much meaningful content. Per chased this and the product managers survival guide. I can't say that I'd recommend either.
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on October 6, 2008
As a Senior Product Manager here's my detailed review:

The book contains SIX modules I found some useful information in:

MODULE 1 : SKIP except the Product Master Plan
MODULE 2 : Quotation " Well-developed strategies also focus on competitve advantages"
MODULE 3 : Product Positioning Statement Template
The marketing plan for the product
MODULE 4 : SKIP
MODULE 5 : Professionalizing Product Management
MODULE 6 : The Product Manager's toolbox (Excellent templates)

Final opinion
1. Good Story for Product Management from Idea to Divest
2. The book is superficial and doesn't contain any down to earth cases and examples (lacks marketing language and concepts - e.g. Nothing about BCG matrix - Brand equity - Designing competitve strategies etc....)
3. I will use about 100 pages from it as a Desk Reference
4. I noticed that the book is categorized as a management book which is right although the Product Manager's main role is to use Marketing experience to manage products !!

Bottom Line - Disappointing as a reference
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