- File Size: 1445 KB
- Print Length: 125 pages
- Page Numbers Source ISBN: 1973317036
- Publication Date: October 24, 2017
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B076S6WN3L
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #161,957 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$6.95|
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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company Kindle Edition
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|Length: 125 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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I knew that the PMM was a "hub" where many other functions and departments intersect but was not aware of how important of a role it is.
The author does an amazing job of describing the requirements, attributions, and interactions of the PMM with other stakeholders. I also liked the fact that it covers the technical requirements that a PMM and an organization should consider implementing. In a nutshell, the PMM is one of the most versatile functions to exist within an organization. It is a "hybrid" of many other functions and it spans through sales, marketing, product development, customers, prospects, support, etc.
If you are new to product marketing or an experienced professional, this book will surprise you in more ways than one. I can highly recommend it. I gave it 5 stars for the body of knowledge, ease of reading, and the fact that it is available as both paperback and Kindle format.The