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David H. DeWolf

Jessica S. Hall

The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks Hardcover – September 17, 2019

by David H. DeWolf (Author), Jessica S. Hall (Author)

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In the digital economy, businesses need to adapt quickly to satisfy customers constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone from engineering to the C-suite on the same page and speaking the same language.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you ll need to revitalize your company s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

If your business is shackled to an IT mindset, break free from the past and discover the fast track to future success.

Print length

218 pages
Language

English
Publisher

Lioncrest Publishing
Publication date

September 17, 2019
ISBN-10

1544502605
ISBN-13

978-1544502601
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Editorial Reviews

Review

"I'd tell every entrepreneur I know that The Product Mindset is required reading. It offers concise recommendations for how a company can set itself up to succeed in the digital economy."
--Kevin Harrington, original "shark" on the hit TV show Shark Tank

"The Product Mindset isn't just another business book--it's a refreshingly pragmatic guide to building a successful company with a thriving culture that revolves around product development and customer relationships."
--Michael Hyatt, New York Times bestselling author, CEO of Michael Hyatt & Co.

"David and Jessica's endeavor to equip companies with the tools and perspective to succeed in the evolving future of our digital environment is a worthwhile and essential read. Ninja Innovators everywhere must pick up The Product Mindset."
--Gary Shapiro, CEO of Consumer Technology Association

"The Product Mindset is the perfect antidote to an era where too many companies think, 'if they build it, customers will come.' Chock full of practical insight, including the author's mantra, 'digital products must be chosen,' this book flips the way executives and their teams have to think about building digital experiences. This is a must-read for anyone operating in the digital economy and offers a new way to do so successfully."
--Anthea Stratigos, CEO of Outsell

"The digital landscape is changing so rapidly that even innovative companies can struggle to keep up. That's where we were several years ago. The Product Mindset was still a new idea at that time, but David DeWolf literally transformed our thinking around technology. This book is a must read!"
--Michael Dering, former CEO of ServiceBench

"Any company--big or small, new or old--would be better off for adopting this way of thinking. Business leaders that pick up The Product Mindset have unique insights into digital-era success in the palm of their hand."
--Kevin Conroy, former president of MGM

"David and Jessica's approach to the digital economy is insightful and incredibly relevant. The Product Mindset can and should be employed by any company looking to grow and thrive in today's fast-paced business climate."
--Mary Dridi, former CFO of webMethods Inc.

"David DeWolf and Jessica Hall offer strong, clear ideas for executives to create meaningful changes in their movement toward digital transformation. As someone who trains and educates busy executives of all backgrounds every day, this book offers a clear path and concise recommendations that are easily implementable regardless of technical background."
--Mark Timm, serial entrepreneur and executive coach

"The Product Mindset has revolutionized our approach in serving students' and colleges' technology needs and improved our work to break down barriers to higher education. Whatever your mission, this approach is the way to accomplish it."
--Jenny Rickard, CEO of Common App

"The approach David and Jessica have spelled out in The Product Mindset is precisely the one business leaders need to take if they want their company to excel with customers and succeed in an ever-changing, increasingly competitive market."
--Tiffany Kleemann, CEO of Distil Networks

"No business is immune to the challenges of the rapidly changing digital economy, but by adopting The Product Mindset, you can ensure your company is prepared to flourish."
--Ashish Kachru, CEO of Altruista Health

"As a two-time 3Pillar client, I've witnessed firsthand the transformational impact The Product Mindset can have in the media industry. Every company looking to succeed in the digital age can learn invaluable lessons from Jessica and David."
--Jonathan Rivers, CTO of Fortune

About the Author

David H. DeWolf is founder and CEO of 3Pillar Global, a company that builds digital products for Carfax, Equinox, National Geographic, and many other industry-leading clients. He's a columnist for Fortune and Inc. magazines; has been featured in Fast Company, Forbes, and Entrepreneur, among others; and has received dozens of honors and awards in little over a decade in business.

Jessica S. Hall is vice president of product strategy and design for 3Pillar Global. Her work has been recognized by the Web Marketing Association, the American Association of Museums, the Webby Awards, Time, Graphic Design USA, Forbes, and the Washington Post.

Product details

Publisher ‏ : ‎ Lioncrest Publishing (September 17, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 218 pages
ISBN-10 ‏ : ‎ 1544502605
ISBN-13 ‏ : ‎ 978-1544502601
Item Weight ‏ : ‎ 12.8 ounces

Best Sellers Rank: #681,399 in Books (See Top 100 in Books)

Customer Reviews:
35 ratings

Customer reviews

5 star		68%
4 star		14%
3 star		8%
2 star		11%
1 star 0% (0%)		0%

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Top reviews from the United States

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RAJASEKHAR THIRUMALAISWAMY

Poor product from the authors of "Product Mindset"

Reviewed in the United States on September 25, 2019

Verified Purchase

It is an irony that the book which is supposed to help the reader build the right products is itself poorly structured. The fifth paragraph of the foreword section says everything you need to know about this book. Product mindset covers three self-explanatory characteristics and core principles.

There are two authors for this book, each covering alternate chapters. We start with the first author introducing the product mindset pillars in his own words and then the second author rehashes it in her own words. Part I of the book is done.

In Part II, the authors deep dive into each of these pillars, but there is nothing new in there. Both the authors have used page fillers with sections fork lifted from books such as Crossing the Chasm (BTW, if you have not read Crossing the Chasm, you should. Classic IMO).

Worse, there is nothing new in these famed pillars. For example, the authors recommend building products for customer requirements ("product mindset") and not to make engineers happy ("IT mindset"). Duh!

I have returned the book for a refund.

9 people found this helpful

Helpful

Douglas Laney

Unfortunately lacking new or inspirational ideas

Reviewed in the United States on January 5, 2021

Verified Purchase

Was really looking forward to this, especially after the huge impact "Digital to The Core" (Raskino & Waller) had on the way the industry approaches products today. Sadly, this book is packed with trite recommendations and tired stories of Google, Apple, Uber, Facebook, etc. which have business models that are unattainable/impractical for most existing companies. (Mention the digirati to most business leaders today and they'll roll their eyes and scoff.) Also, the repeated mindset theme of a digital product being "self-funding, chosen, and never done" isn't anything new, rather it's what successful businesses have done with any/every product or service for centuries. That said, the writing is easy flowing, and perhaps aspiring product managers just out of school might find this book mildly useful--but not business leaders.

One person found this helpful

Helpful

Shawn

Executives need to think differently about the digital economy and this is the book to help

Reviewed in the United States on September 17, 2019

Verified Purchase

I have read the Product Mindset book several times and it has changed the way I think about business. I find myself constantly returning to the book to refresh my understanding of its concepts so that I can apply them to something I’m working on. I find the insights to be unique and powerful. It is clear that the digital economy is evolving in new ways and in order to navigate this new world we need to think differently.

2 people found this helpful

Helpful

Scott Varho, SVP Product Development, 3Pillar Global

Secret ingredient revealed

Reviewed in the United States on September 17, 2019

Verified Purchase

I've been building digital products for almost 20 years. And yet, The Product Mindset has made me feel like the 4th Ghostbuster - the new guy that tries to explain to the mayor of New York that he was once skeptical, but these guys really do know what they're talking about. This frame has put so much of what I've felt or believed come into focus.

One person found this helpful

Helpful

Joel Beasley

Valuable to Executives and Managers

Reviewed in the United States on September 22, 2019

Verified Purchase

Amazing book. Buy this if you are an executive or manager who runs teams / build digital products. Guarantee you’ll pick up a few valuable nuggets.

One person found this helpful

Helpful

Pradeep K.

Great read

Reviewed in the United States on May 3, 2020

Verified Purchase

Concise description with lots of practical case studies sprinkled throughout. Highly recommended for leaders and practitioners alike. This is a great read!

Helpful

V

Will Transform How You See The Tech Future

Reviewed in the United States on September 18, 2019

This book completely changed how I looked at the future of our technology and where our businesses are headed digitally. The digital transformation has been dizzying, and David DeWolf prompts us to take a step back and ask WHY our companies are developing the digital products they are developing. It seems like apps have become just "something you have to have" if you're any company today. But DeWolf says apps for apps sake aren't worth it - they won't make your company cooler or better just because you have one. Instead, apps and digital products have to have revenue potential and solve a real customer need. Think of how many apps you download... and then delete because you don't find any use for them. I loved this read.

2 people found this helpful

Helpful

Jan B

Enough to read the foreword

Reviewed in the United States on October 17, 2019

After reading the book I can't really understand what would be the "new thing" that they are presenting. Basically what it says that the whole organization needs to listen to their customers and work in an agile manner to continuously adapt to change.

If you read the foreword then you have basically read the book. Or even more, as pointed out in another review, paragraph 5 of the foreword is probably enough.

Sometimes it's good to repeat the obvious though, so for that reason I give it 2 rather than 1 star.

5 people found this helpful

Helpful

Top reviews from other countries

Katherine Lydia Carter

Well explained product insight

Reviewed in the United Kingdom on May 15, 2021

Verified Purchase

Really interesting concepts, that are easily digestible due to fantastic illustrative examples. Will definitely take what ive learnt with me into my work.