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The Professional Caterer's Handbook: How to Open and Operate a Financially Successful Catering Business (with CD-ROM) Hardcover – Illustrated, March 23, 2006

by Lora Arduser (Author), Douglas Robert Brown (Author)

4.4 41 ratings

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Do you need a comprehensive book on how to plan, start and operate a successful catering operation? This is it--an extensive, detailed manual that shows you step by step how to set up, operate and manage a financially successful catering business. No component is left out of this encyclopedic new book explaining the risky but potentially highly rewarding business of catering. Whether your catering operation is on-premise, off-premise, mobile, inside a hotel, part of a restaurant, or from your own home kitchen you will find this book very useful. You will learn the fundamentals: profitable menu planning, successful kitchen management, equipment layout and planning, and food safety and HACCP. The employee and management chapters deal with how to hire and keep a qualified professional staff, manage and train employees, and report tips properly in accordance with the latest IRS requirements. The financial chapters focus on basic cost-control systems, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning. You ll also master public relations and publicity, learn low-cost internal marketing ideas, and discover low-and no-cost ways to satisfy customers. One section of the book is devoted to home-based catering entrepreneurs. With low startup costs and overhead, a home-based catering business can be an ideal do-it-yourself part-or full-time business. Another section is for restaurateurs that wish to add catering to their restaurant operation. A successful restaurant s bottom line could be greatly enhanced by instituting catering functions in slow hours or down time. For example, many restaurants are closed on Saturday afternoons, so this would be an ideal time to create a profit by catering a wedding This book is also ideal for professionals in the catering industries, as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline.

Print length

624 pages
Language

English
Publisher

Atlantic Publishing Company
Publication date

March 23, 2006
Dimensions

8.75 x 1.75 x 11 inches
ISBN-10

0910627606
ISBN-13

978-0910627603
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Editorial Reviews

Review

"The most comprehensive catering publication I have ever seen. Valuable reading for even the seasoned caterer!" -- Mary Crafts, Owner / Senior Event Planner, Culinary Crafts

"This leaves no possibility unexplored. If catering is an art, assimilating this book will make a Picasso out of you." -- Wahid Fakhir, Wahid.Fakhir@peabodyorlando.com

"The most comprehensive catering publication I have ever seen. Valuable reading for even the seasoned caterer!" -- Mary Crafts, Owner / Senior Event Planner, Culinary Crafts

"This leaves no possibility unexplored. If catering is an art, assimilating this book will make a Picasso out of you." --Wahid Fakhir, Wahid.Fakhir@peabodyorlando.com

ForeWord Magazine's Book of the Year Awards Reference - Gold; Business Winner - Eric Hoffer Awards 2007 --Book Awards

About the Author

Douglas R. Brown is a best selling author and publisher of computer software and books specific to the food service industry. His extensive background and years of service in the food service industry provides the practical insight into the business so desperately needed in the highly volatile food service industry.

Product details

Publisher ‏ : ‎ Atlantic Publishing Company; Har/Cdr edition (March 23, 2006)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 624 pages
ISBN-10 ‏ : ‎ 0910627606
ISBN-13 ‏ : ‎ 978-0910627603
Item Weight ‏ : ‎ 4.17 pounds
Dimensions ‏ : ‎ 8.75 x 1.75 x 11 inches

Best Sellers Rank: #1,481,725 in Books (See Top 100 in Books)
- #1,263 in Cocktails & Mixed Drinks
- #1,551 in Leadership Training
- #1,689 in Hospitality, Travel & Tourism (Books)

Customer Reviews:
4.4 41 ratings

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Douglas Robert Brown
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Douglas R. Brown is a best selling author and publisher of computer software and books specific to the food service industry. His extensive background and years of service in the food service industry provides the practical insight into the business so desperately needed in the highly volatile food service industry.
See more on the author's page
Lora Arduser
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Customer reviews

4.4 out of 5

41 global ratings

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Cosmas Bisticas

All questions answered

Reviewed in the United States on March 26, 2010

Verified Purchase

If you are serious about starting a catering business this is the only book you will need to guide you through the process. Catering is not an easy business and it may be years before you see any serious return on you efforts, this book will show you why and at very least help you decide if this business is for you. "Handbook" makes it sound much less than it is, as 1 reviewer stated its more like an encyclopedia well worth the investment.

5 people found this helpful

Helpful

Chef Chez Bernard

FRANCE 2015

Reviewed in the United States on March 14, 2014

Verified Purchase

This book reminds me of the work i have been loving for the past 20 years. Catering. I have fine tuned my business in many ways because of what I have followed from this volume.

2 people found this helpful

Helpful

L. A. Johnson

The Professional Caterers Handbook

Reviewed in the United States on July 9, 2011

Verified Purchase

Good reference book for those contemplating or starting their own business as a caterer.

There are no color photographs and there are very few actual pictures and illustrations in the book. I am slightly dissapointed in the book for that reason because I was hoping for pictures of room staging, table scapes and decorating props.

The book offers comprehensive information and references to further one's knowledge of developing a business plan to building a successful catering operation.

4 people found this helpful

Helpful

Lynrgl

Great reference book

Reviewed in the United States on February 5, 2012

Verified Purchase

Love this book. It explains all aspects of working in a restaurant/catering industry. It details set up, sizing, forms. Came with a disc with forms. It's a great reference book, purchased several years ago. It's my go to book.

3 people found this helpful

Helpful

Aaron Cox

Bought this item Recently

Reviewed in the United States on September 3, 2013

Verified Purchase

This book is very informative and has me rethinking the game plan in order to improve the business my partner and I have been trying to build.

One person found this helpful

Helpful

Amazon Customer

Five Stars

Reviewed in the United States on January 12, 2017

Verified Purchase

very good book for anyone

One person found this helpful

Helpful

mark rowland

Yawnnnnnnn

Reviewed in the United States on January 22, 2014

Verified Purchase

Geee I wish I had my money back. This book is so dated and in need of revision that I would recommend that you wait on the new edition. Very boring presentation of some very dry material in a very boring wrapper......yawnnnn goin' to bed.

6 people found this helpful

Helpful

coreyandcorrine

catering bible!

Reviewed in the United States on September 22, 2011

Verified Purchase

I learned so much from this book! It is an excellent reference tool! It's a must have in the catering biz!

One person found this helpful

Helpful