- Paperback: 128 pages
- Publisher: Amherst Media; 2nd edition (September 1, 2003)
- Language: English
- ISBN-10: 1584281103
- ISBN-13: 978-1584281108
- Product Dimensions: 8.6 x 0.4 x 11 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 6 customer reviews
- Amazon Best Sellers Rank: #5,520,692 in Books (See Top 100 in Books)
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Professional Techniques for Digital Wedding Photography 2nd Edition
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About the Author
Jeff Hawkins has been a professional photographer for 20 years. Kathleen Hawkins is the president of Wedding Professionals of Central Florida. She is the author of Bride's Guide to Wedding Photography. They are the authors of Professional Marketing & Selling Techniques for Wedding Photographers. They live in Altamonte Springs, Florida.
Top customer reviews
She advises couples to search the internet, attend bridal shows and follow-up on referrals. The work is a "must have". It will save you time and money. The planning for a wedding can be hectic. There are pressures. People tend to think emotionally with little room for reasoning. This work will focus your attention on the important planning horizons for accomplishing a successful wedding without spending too much money.
Consider the title: Professional Techniques for Digital Wedding Photography. First, there is very little content in this book that would qualify as a "professional technique." In fact, only a handful of pages are dedicated to any sort of photographic technique. Second, much of the book is wasted trying to convince the reader that it's time to invest in digital photography. Well, if you've purchased a book for "...Digital Wedding Photography", there's a pretty good chance that you've already made (or are about to make) the leap into the digital medium.
As for content, I am not sure to whom the authors are targeting this book. The initial chapters are spent trying to convince the professional photographer that his/her days are numbered if he/she is still shooting film. The remainder of the book appears to be targeting aspiring wedding photographers by providing a marginally useful discussion of the business end of wedding photography (something a professional is already familiar with) along with a very shallow treatment of Photoshop techniques. Finally, the photos are, by and large, less than inspirational.
If you are a newbie hoping to start your own wedding photography business, this book may provide a few useful tidbits but won't do much to get you there. More likely, you will be annoyed by the condescending digital-or-nothing tone prevalent throughout this book. If you are a professional photographer, then you are probably already familiar with the pros & cons of switching to digital photography. If not, I suggest putting the $30 toward a new lens and try a free book instead: the Yellow Pages. Find a nearby professional camera shop. You'll get more information regarding the costs and advantages of going digital than you will from this book.
Early in the book the author discusses cheetah thinkers (just jump in!) and turtle thinkers (over analyzing everything), the most frightening of all being turtles TRYING to be cheetahs. It's borderline offensive, and not a surprise at all when later in the book, the author reveals his business to think more along the cheetah philosophy. Mmm-hmmm.
In general it is kind of cutely written, I can tell the author has been in business as an old-school photography guy, and while he's excited about digital photography and computers, in many places he has NO IDEA about the internet marketplace or modern workflow. Kind of like when your Dad discovers text messaging on his cell phone, or when your aunt gets e-mail and sends you forwards with virus warnings.
This book was written in 2002 (or earlier) and simply isn't applicable for digital methods and equipment today. The author recommends you speak with a local computer programmer (?!) to figure out what kind of starter computer to get, and how to sell stock photos to local vendors.
The short of it? If you are an aspiring digital photographer, save your money. Get Digital Wedding Photography: Capturing Beautiful Memories by Glen Johnson instead.