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Professional WordPress 1st Edition
There is a newer edition of this item:
What is covered in this book?
- WordPress as a Content Management System
- Hosting Options
- Installing WordPress Files
- Database Configuration
- Dashboard Widgets
- Customizing the Dashboard
- Creating and Managing Content
- Categorizing Your Content
- Working with Media
- Comments and Discussion
- Working with Users
- Managing, Adding, Upgrading, and Using the Theme Editor
- Working with Widgets
- Adding and Managing New Plugins
- Configuring WordPress
- Exploring the Code
- Configuring Key Files
- wp-config.php file
- Advanced wp-config Options
- What's in the Core?
- WordPress Codex and Resources
- Understanding and customizing the Loop
- Building A Custom Query
- Complex Database Operations
- Dealing With Errors
- Direct Database Manipulation
- Building Your Own Taxonomies
- Plugin Packaging
- Create a Dashboard Widget
- Creating a Plugin Example
- Publish to the Plugin Directory
- Installing a Theme
- Creating Your Own Theme
- How and When to Use Custom Page Templates
- How to Use Custom Page Templates
- Pushing Content from WordPress to Other Sites
- Usability and Usability Testing
- Getting Your Site Found
- How Web Standards Get Your Data Discovered
- Load Balancing Your WordPress Site
- Securing Your WordPress Site
- Using WordPress in the Enterprise
- Is WordPress Right for Your Enterprise?
- and much more!
- ISBN-100470560541
- ISBN-13978-0470560549
- Edition1st
- PublisherWrox
- Publication dateMarch 19, 2010
- LanguageEnglish
- Dimensions7.38 x 0.92 x 9.25 inches
- Print length408 pages
Editorial Reviews
From the Back Cover
As the most popular self-hosted blogging software in use today, WordPress is remarkably simple to operate and can be extended and tailored for a wide variety of applications. This guide focuses on the internal structure and flow of the core code, as well as the data model on which that code operates, so that you can harness the power of WordPress to meet your specific needs. The author team pulls together developer and deployer expertise, as well as knowledge of popular open source plugins, themes, and tools for WordPress, to provide an in-depth guide suitable for all WordPress users, from self-hosted bloggers to enterprise content management system applications.
Professional WordPress:
Offers an overview of the WordPress system and describes what happens when a WordPress-generated web page is displayed
Discusses the core of WordPress, describing internal code flow and data structures
Demonstrates extending WordPress through plugins and customizing it via themes
Combines a developer view of user experience and optimization with the deployer requirements for performance, security, and measurement
Provides practical examples of integrating WordPress with enterprise and social networking tools
Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
wrox.com
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About the Author
David Damstra is the Manager of Web Services for CU*Answers, a credit union service organization, where he manages a team of developers to create web sites and web applications for the financial industry.
Brad Williams is the CEO and Co-Founder of WebDevStudios.com. He is also a co-host on the SitePoint Podcast and an advisor on SitePoint Forums.
Product details
- Publisher : Wrox; 1st edition (March 19, 2010)
- Language : English
- Paperback : 408 pages
- ISBN-10 : 0470560541
- ISBN-13 : 978-0470560549
- Item Weight : 1.6 pounds
- Dimensions : 7.38 x 0.92 x 9.25 inches
- Customer Reviews:
About the authors

Hal Stern dabbled in technical writing after discovering that Shakespeare, modern (but still dead) European writers and art history didn't stimulate any passion for a good nerd story. A breakfast meeting with Tim O'Reilly to discuss an idea for what became "Managing NFS & NIS" turned into nearly 20 years of books, articles, and tutorials. Every decade (give or take), Hal happens into some new technology area and becomes fascinated with its underpinnings: NFS in 1987, high availability in 1997, and WordPress in 2007. That's where the book ideas comes from. When not making his high school English teachers lament their wasted effort, Hal enjoys ice hockey, rollerblading, poker, yoga, photography, and heavy metal music.

David Damstra is Vice President of Professional Services for CU*Answers, a credit union service organization. David manages a team of developers to create websites and web applications for the financial industry. David's team uses WordPress as the foundation for many web projects. David is also a Zend Certified Engineer for PHP5. You can find David online professionally at http://ws.cuanswers.com where he focuses on web technology and best practices for web development, especially pertaining to the credit union industry and personally at http://mirmillo.com where he talks about his family and home brewing.

Brad Williams is the Chief Executive Officer and Co-Founder of WebDevStudios (WDS). Brad has helped grow WDS from a coffee table startup to one of the oldest and most respected WordPress Agencies working with clients like Microsoft, Viacom, Campbell Soup Company, Starbucks, and the NBA.
Twitter:
https://twitter.com/williamsba
Website:
https://webdevstudios.com
Brad is a co-author of the Professional WordPress Book Series, which are some of the highest rated advanced WordPress Development books on the market. He is the co-organizer of WordCamp Philly 2010 – 2015 and the Philadelphia WordPress Meetup. Brad was also a co-organizer for the Inaugural WordCamp US in 2015 and again in 2016. He has been developing websites for over 20 years. In the last 10, Brad has specifically focused on open-source technologies like WordPress.
Brad lives in Philadelphia with his wife and son. He’s obsessed with cheesesteaks, Raider’s football (it’s complicated), podcasting, Halloween, LED lights, and all things technology.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the content excellent, with good information and resources. They also say the book covers content building, navigation, search optimization, migration, and the ins and outs of WordPress. Readers describe the writing quality as very well-written and easy to read.
AI-generated from the text of customer reviews
Customers find the content quality excellent. They say it provides a good overview, concepts are explained well, and it covers content building, navigation, search optimization, migration, and resources. Readers also mention it's a great technical guide to WordPress that is well organized and in-depth.
"...It's really one of the best beginner books I've ever read. In first chapters you will learn history of Wordpress and how to use it as end customer...." Read more
"...Overall, I found this book to be very good. It covers just about everything in detail, with clear examples...." Read more
"...It clearly explains the installation directory structure and role of all the files there. It continues with Plugin and Theme development and beyond...." Read more
"Did they run the code to see if it works? Maybe not. The concepts were explained well but I could not get a lot of the code to run...." Read more
Customers find the book well-written, easy to read, and organized. They appreciate the clear explanation of how WordPress works.
"...unusable as a reference, because the index, which actually is written very well, is not linked to the items listed...." Read more
"...Then it quickly moves into a clear and well written explanation of how WordPress works (the Loop, etc)...." Read more
"...It got me up and running in no time. Well written, easy to follow...." Read more
"...It was very well written and has good examples." Read more
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Top reviews
Top reviews from the United States
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However, the book contains very little filler, and covers the in-and-outs of Wordpress, and provided a lot of resources I didn't know about. The first couple chapters were kind of dumb, since most people buying this will already know how to install wordpress and make a basic post. I can see why the author might do this though. Ease people into the book so they get comfortable with it before dropping raw code on them. It also goes against his claim of showing how wordpress works from the core working out.
Really minor complaints, just wanted to give a balanced review. With no good books on the market about making themes, this makes the perfect companion to one of those books. After reading it I doubled my knowledge of Wordpress, and I have been working with it for a couple years now. Solid 5 stars.
This book is perfect for every developer who wants to learn Wordpress architecture, how to organize theme code, plugin code, create shortcodes and use them. It's really one of the best beginner books I've ever read. In first chapters you will learn history of Wordpress and how to use it as end customer. Then you'll learn code architecture, how to use basic functions, how to search code, create themes, plugins, customize dashboard. Final chapters are about integrating Wordpress with RSS services, how to handle security, migrate your existing website to Wordpress.
It's really fantastic to see how this book can help anyone - PHP beginners and PHP pros. It contains lot of useful information, tips and tricks, security info, plugin recommendations. Plugin demos and examples are really nice. There's some space to fill in but I assume that's why you have to buy Wordpress Plugin Development by Wrox. I have both books and I'm really happy for it.
Overall, I found this book to be very good. It covers just about everything in detail, with clear examples. It is the sort of book I would like to use over and over again in my development work.
However, the book is almost unusable as a reference, because the index, which actually is written very well, is not linked to the items listed. There is no way to pass directly from the index to a referenced item. This is a severe shortcoming for a book that will be used mostly as a programming reference, especially at this cost--approximately $30.00, a high price for an e-book.
A simple system of putting hyperlinks between the index and the chapter references would make this Kindle version of the book ever so much more usable. For example, the PHP Cookbook by Adam Trachtenberg has an excellent hyperlinked index, which I find very useful.
In short, creating a good e-book requires more than simply transferring the text of a printed book to an electronic format. A well-hyperlinked index, which allows the reader to go directly to the areas of interest, is absolutely essential for any e-book that will be used as a reference.
The text of this book is worth five stars, but the lack of usable reference hyperlinks reduces the actual working value of this book to two stars.
Starting from a top-level view on WP, it then diggs down into the Loop, database, queries, taxonomies, plugin development, shortcodes, theming and, very important as WP grows: security. It also covers content building, navigation, search optimization, migration, ... more than you could wish for.
I am just a small-time developer on WP (made some 30 sites to date) but this book has been a good reference for me in a lot of darker moments. It also led me to develop a working routine that now saves me a lot of time.
Highly recommend for everyone serious about WordPress.
Top reviews from other countries
So I had a look on Amazon for a Wordpress book and found this one, quite expensive, however if I got the results I was looking for it would be a small price to play. I read the book from front to back in about 3 days and when I came back to actually building my site everything was so much more clear. I obviously still referenced the book during certain periods of the building process and still now that the site is up and running and has been for the past 10 weeks, I still look at the book. So for me it turned out to be very well spent money. My site Techmedia Fusion has gone from strength to strength and I feel it has a lot to do with this book. I would certainly recommend buying the book.
Harry
