Profit and Prosper with Public Relations is an excellent primer for anyone who is or wants to work in the field. Rhonda Rees has left no stone unturned, sharing stories and experiences she learned as president of the Publicity Club of Los Angeles (PCLA). Rees also shares many valuable resources, including a CD at the end of the book filled with even more. Perhaps most interesting are Rees' insights into how public relations has changed-and not changed-over the years with the advent of the Internet, blogs, and reality TV. A must-read for any PR professional. --Jordan McAuley, Founder, Contact Any Celebrity
I have been a media professional for over 20 years, working as a music and entertainment journalist and public relations writer. Hundreds of publicists have hired me to write for them over the years, and I have asked many at different points to explain to me what they do and what makes them good at it. I got puzzle piece answers but never got a full picture-'til now. Written in a casual, easy-to-follow style that includes great personal anecdotes, how-to's, and bits of humor and charm, Rhonda Rees' informative new book covers all aspects of the PR business and makes it sound both fascinating and enticing. Chronicling her own history in the field, she also explains the many ways in which emerging technologies have impacted the business. PR is not for the timid or faint of heart, but if one thinks they have what it takes, Rhonda's book is an essential primer about the nuts and bolts of PR and so much more. --Jonathan Widran, Entertainment Journalist and PR Writer
About the Author
A sought-after speaker, Rhonda lectures extensively on the subject of public relations to businesses, universities, and organizations. In addition, she has appeared as a guest on both local and national television programs, and has been featured on news broadcasts, including National Public Radio.
Over the years, Rhonda has served as president of the Publicity Club of Los Angeles and as a public relations and marketing counselor for Entrepreneur's Network International. She was appointed to the Public Relations Advisory Committee at California State University, Northridge, and was also listed in the Who's Who Directory of Global Business Leaders.
Rhonda is an active member of professional business and civic organizations, and her affiliations have included memberships in Los Angeles Advertising Women and the American Advertising Federation (AAF).