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Profit and Proper with Public Relations: Insider Secrets to Make You a Success by [Rees, Rhonda]
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Profit and Proper with Public Relations: Insider Secrets to Make You a Success Kindle Edition

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Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews


Author and publicist Rhonda Rees has written a brilliant public relations manifesto that teaches anyone-from the novice to the PR veteran-the 'ins and outs' of public relations. It is a much different landscape today for press and media placement, with the Internet now being at the forefront of it all. Publicists will learn not only the basics from Rees in her book, Profit and Prosper with Public Relations, but also some of the more sophisticated techniques for attracting the attention of the electronic and printed media outlets in the current marketplace. Things have changed a lot in the PR world, and Rees is in step with all these changes. Chapters on ethics and maintaining a reputation with media outlets are especially useful. --Hal Lifson, Publicist, Entertainment Journalist, Media Consultant, and Author (Hal Lifson's 1966!)

Profit and Prosper with Public Relations is an excellent primer for anyone who is or wants to work in the field. Rhonda Rees has left no stone unturned, sharing stories and experiences she learned as president of the Publicity Club of Los Angeles (PCLA). Rees also shares many valuable resources, including a CD at the end of the book filled with even more. Perhaps most interesting are Rees' insights into how public relations has changed-and not changed-over the years with the advent of the Internet, blogs, and reality TV. A must-read for any PR professional. --Jordan McAuley, Founder, Contact Any Celebrity

I have been a media professional for over 20 years, working as a music and entertainment journalist and public relations writer. Hundreds of publicists have hired me to write for them over the years, and I have asked many at different points to explain to me what they do and what makes them good at it. I got puzzle piece answers but never got a full picture-'til now. Written in a casual, easy-to-follow style that includes great personal anecdotes, how-to's, and bits of humor and charm, Rhonda Rees' informative new book covers all aspects of the PR business and makes it sound both fascinating and enticing. Chronicling her own history in the field, she also explains the many ways in which emerging technologies have impacted the business. PR is not for the timid or faint of heart, but if one thinks they have what it takes, Rhonda's book is an essential primer about the nuts and bolts of PR and so much more. --Jonathan Widran, Entertainment Journalist and PR Writer

About the Author

Rhonda Rees is an award-winning veteran in the field of public relations. In her 30-year career, she has represented a wide variety of clients, including authors, celebrities, Fortune 500 companies, manufacturers, attorneys, politicians, financial planners, and nonprofits. She has been instrumental in creating PR campaigns that have garnered extensive media coverage in newspapers and magazines, and on radio, television, and the Internet.

A sought-after speaker, Rhonda lectures extensively on the subject of public relations to businesses, universities, and organizations. In addition, she has appeared as a guest on both local and national television programs, and has been featured on news broadcasts, including National Public Radio.

Over the years, Rhonda has served as president of the Publicity Club of Los Angeles and as a public relations and marketing counselor for Entrepreneur's Network International. She was appointed to the Public Relations Advisory Committee at California State University, Northridge, and was also listed in the Who's Who Directory of Global Business Leaders.

Rhonda is an active member of professional business and civic organizations, and her affiliations have included memberships in Los Angeles Advertising Women and the American Advertising Federation (AAF).

Product details

  • File Size: 1802 KB
  • Print Length: 256 pages
  • Publisher: Aseity Press; First Edition edition (February 12, 2014)
  • Publication Date: February 12, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #2,464,450 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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