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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits Paperback – Illustrated, February 26, 2002
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“The Profit Zone is so insightful that most managers will pray that their competitors never read it.”—Richard D’Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition
“The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it.” —Philip Kotler, Kellogg School of Management, Northwestern University
From the Inside Flap
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
- Item Weight : 12.8 ounces
- Paperback : 352 pages
- ISBN-10 : 9780812933048
- ISBN-13 : 978-0812933048
- Dimensions : 5.18 x 0.78 x 8.02 inches
- Publisher : Currency; Illustrated edition (February 26, 2002)
- Language: : English
- ASIN : 0812933044
- Best Sellers Rank: #1,102,478 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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The core information is very good - but that's chapters one and two - the rest is the same stuff repacked, reheated, reworked, repeated and the remainder of the book can be dispensed with.
There is significant value in the core logic and the book is probably worth that much. But do not take this on a long flight unless you want to see the movie several times as the book will not sustain you for more tham 30 minutes.
When you have a book that is highlighted and filled with scribbled notes in almost every page than you know you have a winner. Can hardly wait for the next book by these two great authors.
Top reviews from other countries
The book reorients to what matters in business which is profits and not market share. It’s a practical book which asks difficult questions to all managers and entrepreneurs. This book is a classic and needs to be retread to be fully understood.