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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits Paperback – Illustrated, February 26, 2002

4.5 out of 5 stars 47 ratings

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Editorial Reviews

Review

“Rarely—if ever—have any observers so skillfully dissected these executives’ strategies to create lessons that can be taught to anybody....The Profit Zone provides insights and lessons aplenty.”—John Byrne, BusinessWeek

The Profit Zone is so insightful that most managers will pray that their competitors never read it.”—Richard D’Aveni, Amos Tuck School of Business, Dartmouth College, and author of Hypercompetition

The Profit Zone could safely come with a guarantee that it would increase a company’s profit if management read it and acted on it.” —Philip Kotler, Kellogg School of Management, Northwestern University

From the Inside Flap

t answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

Product details

  • Item Weight : 12.8 ounces
  • Paperback : 352 pages
  • ISBN-10 : 9780812933048
  • ISBN-13 : 978-0812933048
  • Dimensions : 5.18 x 0.78 x 8.02 inches
  • Publisher : Currency; Illustrated edition (February 26, 2002)
  • Language: : English
  • ASIN : 0812933044
  • Customer Reviews:
    4.5 out of 5 stars 47 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
47 global ratings
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Top reviews from the United States

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Reviewed in the United States on August 23, 2015
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Reviewed in the United States on July 17, 2002
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Reviewed in the United States on May 2, 2002
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Reviewed in the United States on December 9, 2013
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Reviewed in the United States on November 20, 2014
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Top reviews from other countries

tarun chugh
5.0 out of 5 stars Timeless classic
Reviewed in India on April 28, 2020
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Swaminathan K
5.0 out of 5 stars Wonderful book to under business design/model
Reviewed in India on May 31, 2020
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SANTANU BISWAS
5.0 out of 5 stars Strategic Impact on the Bottom line
Reviewed in India on September 29, 2019
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Ananth
5.0 out of 5 stars Brilliant!
Reviewed in India on November 14, 2016
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mahesha
5.0 out of 5 stars Five Stars
Reviewed in India on July 23, 2017
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