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Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning Hardcover – January 20, 2004
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From the Inside Flap
The coauthor of the international bestseller Execution has created the how-to guide for solving today's toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.
For many, growth is about "home runs"--the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don't happen every day and frequently come in cycles.
Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through "singles and doubles"--small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model.
Inherent in this way of thinking is the revolutionary idea that growth is everyone's business--not solely the concern of the sales force or top management. Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in a company's call center handling customer inquiries and complaints to the CEO.
In this trailblazing book, Ram Charan provides the building blocks and tools that canput a business on the path to sustained, profitable growth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time. These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Monday morning.
About the Author
RAM CHARAN is the coauthor of Execution: The Discipline of Getting Things Done, the international bestseller that has changed the way managers run their companies. He is a highly sought-after advisor to CEOs and senior executives in companies ranging from start-ups to the Fortune 500. Dr. Charan earned his doctorate at Harvard Business School and has been on the faculty of that school as well as the Kellogg School of Management at Northwestern University. His articles have been published in Fortune magazine and Harvard Business Review, and his other books include What the CEO Wants You to Know, Boards At Work, and The Leadership Pipeline.
Top customer reviews
Thank you Dr. Charan for your wisdom and your magnificent mind.
There is no better way to access his wisdom than through direct interaction and involvement in your business. He will take your mind, expand it, then teach you how to apply all that he has shared. He does not tell you what to do but, rather, provides the structure within which you can determine what needs to be done.
His work with teams of people (executive teams, boards, boards & executive teams) is pure genius. He extracts every idea, and every possibility from the group, then provides the means to look at the information and gain new insights.
One thing that is not discussed about Ram in reviews of his work is his humanity. He is truly a believer in people. He pushes hard for the elimination of non-productive and destructive people (and what this book is all about, projects) because he knows the importance of the organizational health. He knows that healthy organizations retain excellent people, grow excellent people, and produce quality results.
Unfortunately, not everyone can work directly with Ram, so this book and others that he has authored are the next best thing. This book is no exception as it provides a basis for focus, investment of time and capital, and growth. And, if you read carefully, it is laced with his humanity.