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Program or Be Programmed: Ten Commands for a Digital Age [Paperback] Unknown Binding – 2011
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Some of Rushkoff's observations seem spot-on, while others are a bit more questionable. For example, he laments the lack of availability of computer programming classes at the high school level fearing that students are learning only how to operate the software without ever understanding the methods of its creation. That strikes me as an odd concern. One could just as easily argue that programmers are at a fundamental disadvantage lacking an understanding of the electrical engineering which makes modern microprocessors possible. That logic could be extended backward ad infinitum. (Do I need to understand Boolean logic in order to, say, build a website?)
His more astute observations deal with things like the often cited shortening of attention spans, the valuation of the recent over the relevant, the stress caused by the constant onslaught of new data (about which he says "for the first time, regular people are beginning to shows signs of stress and mental fatigue once exclusive to air traffic controllers and 911 operators"), and the separation of people from their physical surroundings ("our digital behaviors closely mirror those of Asperger's sufferers; low pick up on social cues and facial expressions, apparent lack of empathy, and the inability to make facial contact").
One of the more disturbing behaviors that omnipresent internet-enabled digital devices spawn is the attitude that a person's online representation of themselves (a sort of simulation of one's self) is more important than actually experiencing that life. This is a phenomenon in which it's more important to one's self valuation to be seen as being at all the right events, socializing with all of the right people having a better time than one's audience than it is to actually enjoy the event being experienced. We're all celebrities now (at least within our circle of digital followers).
He chronicles another familiar modern phenomenon: the mashup. Creative works that once stood as isolated and indivisible are now subject to infinite duplication, disassembly, rearrangement and publication as "new" works. Are they really new? If I rearrange the songs on your album and lay some new beats over top of it, am I an artist? Good question. It's something that the world's filmmakers will have to struggle with as their audience slices up their movie oeuvre and inserts characters from the film into a movie of their own making.
All is not lost, however. He highlights a positive trend in online communication: surfacing the truth. When statements are posted and circulated online which are inaccurate or flat out false, someone somewhere is going to see it and call out that falsehood. He says that "the way to flourish in a mediaspace biased toward nonfiction is to tell the truth." He quickly adds a caveat to that saying that "this means having a truth to tell."
I am certainly guilty of a number of behaviours Rushkoff describes, and while I can't rid myself of them completely, I am definitely more aware of them and try to keep them at a minimum and try to remove some of my technology tethers when I go on an extended vacation. While you may disagree with some of the points and concur with others, this book is a very quick exploration into the 'connected' psyche of our society.