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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework Paperback – Illustrated, November 20, 2018
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As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of S&P 500 companies will be replaced in the next ten years. A new approach is needed.
In Project to Product, Value Stream Network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework―a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the Age of Software. If you're driving your organization's transformation at any level, this is the book for you.
- Print length272 pages
- LanguageEnglish
- PublisherIT Revolution Press
- Publication dateNovember 20, 2018
- Dimensions5.91 x 0.57 x 9.04 inches
- ISBN-101942788398
- ISBN-13978-1942788393
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From the Publisher
The Flow Framework
The Flow FrameworkTM bridges the gap between business and technology. It is a new way of seeing and measuring delivery and aligning all of your IT investments according to value streams that define the set of activities for bringing business value to the market via software products or software as a service (SaaS).
This new framework displaces project-oriented management, cost center budgeting, and organizational charts, replacing them with flow metrics for connecting technology investment to business results. It allows enterprises to turn the black box of IT into a transparent network of value streams. The Flow Framework shifts organizations from project to product, thus securing their place in the digital future.
Editorial Reviews
Review
"Project to Product is going to be one of the most influential reads of 2019 and beyond. One that connects work outcomes to business results. One that provides models to make better business decisions. One that gives technology leaders a framework to enable the change necessary for companies to remain relevant.." -- Dominica DeGrandis
"Every now and then, a body of work comes along with such timely precision that you think hallelujah! Mik's book Project to Product is the perfect antidote for those businesses struggling with digital transformation, broken Agile implementations, and the onslaught of enterprise disruption. In fact, it's a really important component in the world of flow which is at the forefront of business agility. Not only will this framework help your teams ignite their software delivery cadence but to do it at scale, with high quality, reduced costs, and increased value. And more importantly, with happy teams―with the metrics to prove it." -- Fin Goulding, International CIO at Aviva and co-author of Flow: A Handbook for Change-Makers, Mavericks, Innovation Activists, Leaders: Digital Transformation Simplified and 12 Steps to Flow: The New Framework for Business Agility
"I had the pleasure of having an advance copy of Project to Product at my company over the summer―and what an eye opener it is. This book is spot on the journey Volvo Car Group is starting up right now. The insight Mik has in our industry and the way his book describes the Age of Software makes this our new “go to” book for our product journey in our digital landscape!" -- Niclas Ericsson, Senior IT Manager, Volvo Car Corp
"With the introduction of the Flow Framework, Mik has provided a missing element to any large-scale Agile transformation. I recommend that anyone involved in complex product delivery read this book and think about how they can apply this thinking to their value stream." -- Dave West, CEO Scrum.org and author of Nexus Framework for Scaling Scrum: Continuously Delivering an Integrated Product with Multiple Scrum Teams
"Many large organizations are still applying a management model from the early 1900s optimized for manual labor to everything they do, including complex, unique product development. With this book, Mik provides a great articulation of the importance of focussing on the work not the workers, on the value stream network, and on lessons learned on what to avoid. Mik, who has many years experience working with hundreds of companies on this topic, shares his wisdom and insights via a Flow Framework, which is immensely valuable for organizations who recognize the need to move to better ways of working." -- Jonathan Smart
"Project to Product is a very insightful book, and the overall model Mik lays out for the Flow Framework is especially intriguing. Not only does Mik address the complexities of Agile transformation and moving to a product-based development, he also discusses how to get your architecture, process, and metrics integrated in a way to effectively measure value delivery. I got pretty excited about the Flow Framework and look forward to applying it to my own technology transformation activities." -- Ross Clanton, Chief Architect and Managing Director, American Airlines
“During our transformation to a '100% Agile' BMW Group IT organization, we discovered early on that the former project portfolio approach did not sufficiently support our journey. Therefore, we started with a transition from 'project to product.' The exchanges with Mik on the topic of product orientation and the Flow Framework was very helpful and a real inspiration for me. The fact that Mik is now sharing his vast knowledge in this book makes me particularly happy. It provides the motivation and the toolset necessary to help create a product portfolio based on a value driven approach. For me it is a must read―and indeed it is also a fun read.” -- Ralf Waltram, Head of IT Systems Research & Development, BMW Group
“Organizing software development as a group of loosely connected projects will never lead to good products. Kersten explains how to tie work products to value streams corresponding to features, defects, security, and (technical) debt....A major contribution to the theory of management in the age of software.” -- Carliss Y. Baldwin, William L. White Professor of Business Administration at the Harvard Business School, Emerita, and co-author of Design Rules, Volume 1: The Power of Modularity.
About the Author
Dr. Mik Kersten started his career as a Research Scientist at Xerox PARC where he created the first aspect-oriented development environment. He then pioneered the integration of development tools with Agile and DevOps as part of his Computer Science PhD at the University of British Columbia. Founding Tasktop out of that research, Mik has written over one million lines of open-source code that is still in use today, and he has brought seven successful open-source and commercial products to market.
Mik's experiences working with some of the largest digital transformations in the world has led him to identify the critical disconnect between business leaders and technologists. Since that time, Mik has been working on creating new tools and a new framework for connecting software value stream networks and enabling the shift from project to product.
Mik lives with his family in Vancouver, Canada, and travels globally, sharing his vision for transforming how software is built.
Product details
- Publisher : IT Revolution Press; 1st edition (November 20, 2018)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 1942788398
- ISBN-13 : 978-1942788393
- Item Weight : 2.31 pounds
- Dimensions : 5.91 x 0.57 x 9.04 inches
- Best Sellers Rank: #57,284 in Books (See Top 100 in Books)
- #61 in Software Development (Books)
- #672 in Business Management (Books)
- #960 in Leadership & Motivation
- Customer Reviews:
About the author

Dr. Mik Kersten started his career as a Research Scientist at Xerox PARC where he created the first aspect-oriented development environment. He then pioneered the integration of development tools with Agile and DevOps as part of his Computer Science PhD at the University of British Columbia. Founding Tasktop out of that research, Mik has written over one million lines of open-source code that are still in use today, and he has brought seven successful open-source and commercial products to market.
Mik's experiences working with some of the largest digital transformations in the world has led him to identify the critical disconnect between business leaders and technologists. Since then, Mik has been working on creating new tools and a new framework for connecting software value stream networks and enabling the shift from project to product.
Mik lives with his family in Vancouver, Canada, and travels the world sharing his vision for transforming how software is built.
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Mik Kersten provides ample evidence that the project and cost center orientation of so many software producing companies doesn't fit the Age of Software, and suggests a way becoming product-centric via a focus on value flow. The book is a an appealing combination of real-world examples of those who got it right (and who didn't) and practical explanations of what needs to be done to build measurable value networks.
Net effect for me? A mind that is racing on how best to distill it into something I can evangelize in my workplace. This isn't a "single read" type of work, and extra kudos to Kersten for the useful glossary and extensive index.
Get the book. Your company's future may depend on what it'll bring to light.
In this book, Flow Framework and 3 zones of Moore are the main contents, however, at last I don't find the mapping or anyway to integrated project to product in software (author said it can't) but this book is very useful for DevOps and any company applied Agile/Scrum to operations.
One-size-does-not-fit-all, this book only show some cases in (digital) transformation and sometime making disruption such as Telsa or Uber.
Note: if you had Make work Visible, A seat at the table, Phoenix Project...you have got a little as desired.
I'd highly recommend this book to anyone who is interested in value stream management and large scale/strategic solution delivery initiatives.
If you are coming from an organization with no focus or a separate in-house development group outside your products, this book is illuminating. It provides a more academic style to example books like the Phoenix or Unicorn project books but the author does have a great way of relating stories and the sources of many of the ideas.
At the end, it says “ this book does not provide details”. This is unfortunate because after going through the three parts, enjoying the stories of the successful and unsuccessful manufacturing companies, there is no “setup for success” It simply says “ here’s the concept - it’s up to you to figure out specifics”. That may work for some people but the great concepts put forth in the book needed just a little bit more of a nudge to take it over the finish line.
Top reviews from other countries
This is a must read for anyone who is in business. The principles are not confined to IT - they can be applied to any organization in any industry.
Best take a looksee - before it is too late.
Maybe the conclusions or the way to go from there could be more detailed.
A ideia que o que o livro vende é que existem 4 tipos de necessidades envolvidas com o ciclo de vida de um software: novas funcionalidades, correções, riscos e débito técnico. É necessário planejar o quanto dessas coisas serão tratadas de acordo com o ciclo de vida do produto.
É simples mas a maioria das empresas não faz isso. Foca apenas nas novas funcionalidades sem realizar as refatorações necessárias para que o sistema possa continuar crescendo e, em pouco tempo, qualquer alteração se torna impraticável.
Recomendo o livro para qualquer gestor de equipes de desenvolvimento de sistemas.










