Project Wild Thing
David Bond is a father. Things have really changed since he was a kid. His children are hooked on screens and don't want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can. Determined to get them up and out, David appoints himself as the Marketing Director for Nature. With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get children outside. PROJECT WILD THING is the hilarious, real-life story of one man's determination to get children out and into the ultimate, free wonder-product: Nature.
Bob Hughes and play
Sue Palmer Interview
Fairy Fair; Agnes Nairn Interview
George Monbiot Interview
Chris Packham Interview
The Isle of Eigg
Nature Camp with Geoffrey McMullan
Rob Cowen Interview
Gallions Primary School
"David Bond's engaging and thoroughly admirable film is a record of his attempt to reconnect his own children and indeed all of Britain's children with nature. Today's young people stay indoors, unlike their parents and grandparents, who as children loved to roam free. A new generation is addicted to iPads and consoles, getting obese and insidiously depressed in the process, and parents are letting it happen.And more than that, we increasingly assume the outdoors to be dangerous, pointless and irrelevant. "We think we've outgrown nature," says Bond, and wonders if the way is to promote nature as a brand, so the kids can "get" it and"choose" it; with boyish enthusiasm, he devises wacky ad strategies through billboards and social media to spread the good word, and gets out and about to talk to environmentalists like George Monbiot and Chris Packham. It's all great stuff with lots of ideas, though I could have done without the phoney Morgan Spurlock-style "row" he concocts with his wife at the end. This is a project we should all support." --The Guardian
"David Bond, the father of two young children, is sick of the ways his children are devoted to their various screens and uninterested in going out into the great outdoors. To work against this, he takes on the job of Marketing Director of nature. The film is a documentation of his public service campaign, Project Wild Thing, which harnesses the creative smarts of various ad and design professionals and relies on the donations of free media time to promote one thing: going outside. The film doesn't take itself too seriously and the message is (perhaps sometimes too) simple, but there are often great things packaged in simple messages. But great joy is brought to people, often very young, reminded that they are surrounded by nature -- trees to climb, bugs too play with and sticks to collect. And great fun is had in watching Bond try his damnedest to make this a campaign that sticks." --Indiewire
"Imagine an app that would provide you with a totally immersive, 4D experience unlike anything else on your console, tablet or PC. Now imagine it's completely free. Now try selling the real life equivalent - The Great Outdoors - to a generation trained on staying indoors and a society, it seems, happy to keep them there. That's the mission director David Bond tasks himself with in this delightful, playful yet sobering documentary which sees Bond, worried about the state of our enclosed youth, assign himself Marketing Director status for 'Nature' and begin a campaign to get his and countless other children outside to appreciate it. As with any sale, the product is sometimes only as good as the pitch, and in this 80-minute doc-cum-advert Bond manages to bring all his enthusiasm, infectiousness and energy with an almost mischievous sense of child's play to sell Nature itself. He's helped by plenty of thought-provoking moments along the way; whether it's the sight of grown men too scared to go down to the local park for fear of starting a fight or the bemused reaction to Bond's marketing by a class of local school kids; cleverly cutting to the nub of the issue once outside the classroom. 'What's there to do now you're out here?' asks one as Bond himself concedes the difficulty of the task in replying. And though the entire film may be one extended, light-hearted answer, it's hard not to be moved by the likes of Mason, a 10-year-old estate boy, who's little greenery to play on except for a tiny patch of grass strewn with dog faeces and a yard where ball games are, depressingly, not permitted. However, despite accusations of the film's middle-class targeting, there's still plenty to enjoy here, not least Bond himself. His delight on seeing a huge 'Wild Thing' billboard by the road or his attempts dressed as a large squirrel to climb trees make him both the project and film's USP and biggest asset. Given the amount of free marketing and advertising he conjures up it's a testament to human nature that the project takes off as it does. It might lack a rallying cry ending to top things off, but this is one sale you'd be mad to miss out on." --Movie Man Dan
Top customer reviews
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It's easy for adults and kids alike to get caught obsessing over their Smartphones, or binge watching TV shows, but this film shows that if we make an effort, we can make nature an important part of our lives again.
I would recommend this film to people of all ages, but it may be of particular interest to parents with young children, or people who are interested in the environment.