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Promote Yourself: The New Rules for Career Success Hardcover – September 3, 2013
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From Publishers Weekly
Though branding expert Schawbel's (Me 2.0: 4 Steps to Building Your Future) latest book comes packaged with abundant praise from personal-improvement experts (Stephen Covey, Jack Canfield, Gretchen Rubin), his own advice, while reasonable, doesn't contribute much to the existing conversation. At the age of 26, Schawbel had had success with his "Personal Branding Blog," which led to a Fast Company feature, a book deal, and speaking and consulting jobs. This book is aimed at newly-graduated or early-career millennials. Schawbel sympathizes with young people, who are not, he claims, being effectively prepared by their schools for the real world. But companies need young entrepreneurial types—collaborative, passionate and smart—if they're going to succeed; and young people need to make themselves indispensable. In a colloquial, buddy-to-buddy tone, Schawbel covers topics including: using your existing job as a springboard to a better one; understanding the new rules of the workplace; pursuing continuing education; using social media appropriately; and getting promoted. He stresses the need to work within the system, focusing on ways that corporate life can be used to your advantage. While encouraging, the dull tone and familiar advice will make this book a tough sell. (Sept.)
“Promote Yourself is a perfect read for young people starting their 'real' job, or veterans who want to up their game. Think of Dan Schawbel's new book as everything you always wanted to know about building a career but didn't know how (or whom) to ask.” ―Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive
“A smart, practical guide on navigating the world of work today.” ―Seth Godin, New York Times bestseller and author of The Icarus Deception
“A sweeping guide on how to spread your influence in the modern workplace.” ―Parade
“Career book of the year: Promote Yourself... Schawbel offers not only inspiration and challenge but also shores up his advice with a menu of resources to conquer unfamiliar digital recruiting and workplace landscapes... GOLD MEDAL CAREER BOOK. I've received countless career books from publishers over the decades and also written quite a few, a background that gives me the confidence to suggest that this year's gold medal for career management books should have Dan Schawbel's name on it for Promote Yourself.” ―Chicago Tribune
“Promote Yourself gives you the tools you need to excel in the workplace. Schawbel demonstrates exactly how to take your career into your own hands and push forward. It's the perfect instruction book to help Millennials get the edge they need.” ―Huffington Post
“Outlines a process for building a successful career in an age of ever-changing technologies and economic uncertainty.” ―INC.
“Suggests a variety of strategies to help Generation Y succeed and thrive professionally.” ―Forbes
“Schawbel provides simple and effective tips to use your online presence to grow your career instead of destroy it.” ―The Boston Globe
“With Promote Yourself, Schawbel turns his considerable talents to advising Millennials about how to succeed in today's increasingly competitive marketplace.” ―TechCrunch
“This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, 'Here, I made this.'” ―Seth Godin, New York Times bestseller and author of The Icarus Deception
“Dan will show you how to communicate your unique contribution, so that you make yourself indispensable.” ―Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths
“If you're just standing around waiting and hoping for the boss to notice you, I've got bad news: It's probably not going to happen. High-performing leaders are attracted to activity. You've got to get moving! In Promote Yourself, Dan Schawbel shows you what to do to get noticed--and get promoted--inside the company you're already with.” ―Dave Ramsey, New York Times bestseller and nationally syndicated radio host
“Don't let the title fool you--Promote Yourself is not about blowing your own horn in any kind of an arrogant way. It's about harnessing your strengths and making them evident in your workplace. Dan Schawbel shares his expert formula for career success in a way that inspires a level of confidence and a desire for success that didn't exist before. Read this book and let Dan introduce you to your best self.” ―Ken Blanchard, coauthor of The One Minute Manager® and Trust Works!
“Schawbel's book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader.” ―Stephen R. Covey, New York Times bestseller and author of The 7 Habits of Highly Effective People and The 3rd Alternative
“In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it.” ―Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles
“If you want to promote yourself with power--but also with grace--this is the book for you.” ―Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking
“Universally helpful.” ―Success Magazine
“A book to watch.” ―800-CEO-Read
“Reveals the new rules of the modern workplace that young people must learn to get ahead.” ―Business Insider
“Check out Schawbel's book, Promote Yourself, for way more career success secrets, including exclusive research on using social media at work, how managers view millennials, and what skills those managers look for come promotion time.” ―Women's Health
“Focuses on the mindsets you need and the powerful actions you can take to make yourself indispensible in the workplace.” ―Psychology Today
“A handbook of how to navigate the challenges in growing your career through a multi-generational workplace.” ―San Francisco Chronicle
“Packed with research, real-life examples, and practical, concrete suggestions for action, Promote Yourself is an invaluable guide for anyone considering how to succeed better inside--and outside--of work.” ―Gretchen Rubin, #1 New York Times bestseller of The Happiness Project and Happier at Home
“Dan Schawbel is the new voice of the workplace. What I love is that Dan is living and doing what he teaches. Promote Yourself is a fast read with very actionable advice that anyone can use to take their career to the next level. His book can help you live rich now!” ―David Bach, #1 New York Times bestselling author of The Automatic Millionaire
“Promote Yourself is a tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny.” ―Guy Kawasaki, former chief evangelist of Apple, New York Times bestselling author of Enchantment and APE
“Dan Schawbel offers up terrific ideas on promoting yourself and your skills that will translate into promotions in any field. And while he targets Millennials with his wisdom, workers of all ages will benefit from his advice.” ―Harvey Mackay, author of the New York Times #1 bestseller Swim With The Sharks Without Being Eaten Alive
“Most career self-help books are written by pretenders for pretenders. Dan Schawbel's Promote Yourself is the opposite. Keen, insightful and written by a realist and for the talented.” ―David D'Alessandro, bestselling author of Career Warfare and Former CEO of John Hancock
“A Fast Company article, 'The Brand Called You' changed Dan's life. I promise that if you read Dan's book, it will change your life!” ―Alan M. Webber, Co-founder, Fast Company magazine
“If you want to get promoted, read this book. Schawbel's fresh, compelling writing style will keep you immersed in the pages of Promote Yourself as you learn timely ways to advance your career.” ―T & D Magazine
“[Offers] the reader the unique skills and strategies they'll need to get ahead (and get a job) today and for the rest of their careers.... Dan has become the spokesperson for the Gen Y cohort and has built quite the career out of knowing, understanding and advising our next generation of leaders.” ―SmallBusinessTrends.com
“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!” ―Barbara Corcoran, Founder of The Corcoran Group, investor/shark on ABC’s Shark Tank, and author of Shark Tales
“Promote Yourself will motivate you to make a positive difference in your own career.” ―Patti Stanger, star of Bravo TV's The Millionaire Matchmaker
“Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant, and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!” ―Brad Smith, CEO of Intuit
“Schawbel's book contains valuable, not so obvious insights to getting ahead in making your mark in today's competitive workplace. The book is based on Dan's solid research, provides sound advice and just might be one of your most valuable reads.” ―Michael Feuer, Founder of OfficeMax
“Promote Yourself is a book I wish I had when I first started my career. It will help you enhance your skills, deal with different generations in the workplace and become the leader that your company needs you to be.” ―Doug Conant, Former CEO of Campbell Soup Company, Founder and CEO of ConantLeadership and New York Times bestselling author of TouchPoints
“The world of work moves fast. Today's professionals need to stay relevant by traversing the corporate lattice, continually acquiring transferable skills and experiences--and the networks that form along with them. Promote Yourself provides savvy ways for Gen-Yers to build and enhance their personal brand calling cards.” ―Cathy Benko, Vice Chairman, Deloitte LLP, and best-selling author, Mass Career Customization: Aligning the Workplace with Today’s Nontraditional Workforce
“This should be the last book a young person bent on success should have to read. Dan melts the concept of success into an action plan. What you will learn is that everything you need is something you already have, or have access to, and the only thing left to do is to tap these resources to be the successful person you are by getting done what it takes for the world to notice.” ―Mel Ziegler, Founder of Banana Republic and Author of Wild Company
“Having spent years moving up inside a large organization I can attest that Dan's book contains the essential secrets to promote yourself to the top.” ―Terry Jones, Founder of Travelocity & Chairman of Kayak.com
“Promote Yourself is an insightful and inspiring book that will help navigate you through obstacles such as personal branding, promotions, and how to take charge of your career.” ―Daymond John, Business Mogul & Celebrity Branding Expert
“I love this book. Promote Yourself is absolutely the best all-around book I've read about and for Millennials. From the very first paragraph to the last, Dan Schawbel offers clear insights, persuasive facts, compelling examples, and practical tips on what you need to do to be successful in the new world of work. And not only that, it's exceptionally well written. Promote Yourself is straight-from-the-heart and direct from Dan's own experiences in practicing what he preaches. You really need to read Promote Yourself now...and to put it to use as soon as you have. And one other thing: If you're not a Millennial, you've got even more reasons to read this book. You need to know how they're thinking, and Promote Yourself is the best place to start learning just that.” ―Jim Kouzes, coauthor of The Leadership Challenge and the Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University
“Promote Yourself is loaded with so much terrific, valuable, usable information for getting ahead--and staying there--I'm embarrassed to admit that I learned a lot myself. This is a book not only for every college grad but for anyone who wants to take their career to an awesome new level.” ―Kate White, Former Editor-in-Chief of Cosmopolitan Magazine & New York Times bestselling author
“Promote Yourself is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you Dan for giving us inspiration, and a solid blueprint for building a successful career.” ―Richard Thalheimer, Founder of The Sharper Image
Top customer reviews
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Numbers never lie and Schawbel did a great job of collecting data to make his case: in these economic times job seekers need some differentiators. It isn't just about having the hard skills anymore or the best resumé. It's about promoting yourself strategically, and not in a horn-tooting fashion.
The bottom line is that many college graduates today are not qualified for the jobs they are seeking. Just an example from the book: Intel, which has a tuition reimbursement program, recently cut 100 colleges from their list of schools because their audits showed that graduates of those programs didn't perform at the level expected from their degrees. Employers are getting picky. And many colleges are dropping the ball.
In the introduction of the book, Schawbel introduces the philosophy of "thinking inside the box," which shows young wannabes how to build their potential in their present positions rather than always looking to go elsewhere to be promoted.
The book addresses the hard skills that are really important for job success and suggests that young people take a hard look at their college preparation. He encourages readers to "make yourself indispensable" by finding out what managers really want and continually working to get better at those skills.
The area that is the most impacting, I believe, is the chapter on soft skills--something few colleges even pay vague attention to. But 71 percent of employers say they value emotional intelligence over IQ. The top traits companies are looking for today are in the soft skill area: ability to be a team player, strong work ethic, positive attitude, good conversation skills, time management abilities, the ability to listen well, and more.
Schawbel encourages readers to use social media to their advantage, something I stress in Practice Safe Social(tm) workshops. He talks about social media profiles as assets. "Employers see your online reputation as a direct reflection on their brand," the author writes. A well-built personal brand increases your value to the company. The chapter on social media includes detailed instructions on how to build that strong personal brand on social channels.
He also gives sage advice on how to balance self-promotion without coming across as a jerk. The Six Rules of Self-Promotion will help readers find that balance. There is also a helpful chapter on what managers look for when they are looking to promote employees.
Anyone who works with or mentors young people should pick up a copy of this book. It's not just for young people looking to build a career. I especially recommend it for teachers, professors, admissions counselors, career and alumni offices, coaches, and athletic department staff.
Unfortunately Dan misses the point with other generations such as generation X (my self). He attributes generation Y as being more idealistic in that they will work for a cool or more socially aware company rather then one that pays well. This is not the entire truth here because these are traits more so of simply being young then of a particular generation. When generation X was young many of us were interested in working for "cool" companies and banks were boring. But then a lot of us got married, had kids, and a house. Once we started seeing how much things cost many of us opted for the higher paying job at a not so cool company.
He also describes them as being more rebellious yet lets not forget that the baby boomers were the anti establishment 60s generation. Peace, Love and Rock'n'Roll. Being young we are all more rebellious and as time goes on, that changes.
So I give Dan only 3 stars because he should have put on the cover somewhere this is a Gen Y targeted book.
Most recent customer reviews
Very good book ! Highly recommended!