- Paperback: 175 pages
- Publisher: Ig Publishing; F First Paperback Edition Used edition (September 1, 2004)
- Language: English
- ISBN-10: 0970312598
- ISBN-13: 978-0970312594
- Product Dimensions: 5 x 0.3 x 7.7 inches
- Shipping Weight: 5.9 ounces (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (266 customer reviews)
- Amazon Best Sellers Rank: #3,799 in Books (See Top 100 in Books)
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Propaganda Paperback – September 1, 2004
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Top Customer Reviews
Propaganda, though written in the late 1920s, is an excellent resource for a citizen in general. This manual, a seminal document, is a key resource on the thoughts and workings of the public relations industry, then only a speck compared to what it is today. Everything from corporate PR to advertising in general has basically internalized what is covered in this book in order to serve those institutional functions that mold the public's mind.
This is all related to the 'manufacture of consent', something that Chomsky, who writes a good intro here, and Ed Herman explored in depth in their book 'Manufacturing Consent' where they lay down a Propaganda Model.
This is a huge topic for Americans, period. While media and their role, and their 'slants' is a hot topic (sometimes even within the media, but to limited scope of discussion) this book is a straightforward reprint of the PR industry manual. It's no 'secret'--it's more like company policy. It's far more illuminating than the latest pundit book of the week, discussing, among other things, the 'liberal' media, say.
Don't let the intro or its author derail you from reading this--this is nothing more than a mini-bible on how to manipulate the masses in an institutional framework (media, PR, government, etc). There's nothing really controversial here, since this is basically a historical document that still holds up after decades. Highly recommended.
Now that I know some propaganda techniques, I will have an ever growing suspicion of ads, speeches, even photos and videos of the news. It reminds me of learning to play a musical instrument. I no longer listen to the music; I analyze it, deconstruct it and map it...I do everything but enjoy it.
A fascinating and somewhat sad read.
As already stated in a review, the 5-star rating is primarily for the value (and importance) of this book.
What is truly amazing about this book is that Edward L Bernays truly believed that Corporate America had all Americans' interest at heart. I do not believe that Bernays was malicious in any way. Clearly Goebbels and Goering bastardized Bernays work in a truly evil way by developing the "Big Lie" and making "propaganda" a dirty word for eternity.
Clearly Hitler's henchmen's use of propaganda has found a new home in America. Bernays' propaganda bears no resemblance to today's Corporate America's propaganda. We are repeatedly lied to by the corporate media and we are fed utter nonsense when we read the newspapers, listen to the radio, watch television and go to the movies. The Corporate Media has "everything to sell and nothing to tell." Clearly this was not the intent of Edward L Bernays.
Again, this book should be mandatory freshman high school English class reading. I believe that the book was written in a unique period of American history where America still held innocence and there wasn't the possibility of an instant death nuclear holocaust or slow death global warming.