Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $15.00
  • Save: $3.21 (21%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Propaganda: The Formation... has been added to your Cart
FREE Shipping on orders over $25.
Used: Acceptable | Details
Sold by FPQ Books
Condition: Used: Acceptable
Comment: The cover has curled corners. The spine is slightly warped. The cover is bent and torn. There is light highlighting or handwriting throughout the book. Pages have age spots and/or yellow discoloration/stains. Some pages have folded corners. Item ships secure with Fulfillment By Amazon, Prime customers get 2nd day at no charge!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Propaganda: The Formation of Men's Attitudes Paperback – January 12, 1973

4.8 out of 5 stars 48 customer reviews

See all 4 formats and editions Hide other formats and editions
New from Used from
"Please retry"
$7.05 $4.36
Unknown Binding
"Please retry"

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$11.79 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Propaganda: The Formation of Men's Attitudes
  • +
  • Propaganda
  • +
  • The Crowd: A Study of the Popular Mind
Total price: $29.13
Buy the selected items together

Editorial Reviews

Language Notes

Text: English, French (translation)

From the Back Cover

'The theme of Propaganda is quite simply. . . that when our new technology encompasses any culture or society, the result is propaganda. . . . Ellul has made many splendid contributions in this book.' -Robert R. Kirsch, The Los Angeles Times

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 352 pages
  • Publisher: Vintage; unknown edition (January 12, 1973)
  • Language: English
  • ISBN-10: 0394718747
  • ISBN-13: 978-0394718743
  • Product Dimensions: 4.3 x 0.7 x 7.2 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #80,367 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Published in 1965, this book is a significant, if creepy study of that oft-misunderstood concept of propaganda. The references are unfortunately dated, but the insights are valuable, especially given how much propaganda is ignored in American society, particularly. It's not an easy read by any means, mostly because he throws so much at you at once you're sort of left punch-drunk. He lays it all out forthrightly.
The most terrible revelation he offers is when he points out that the most informed individuals (in the sense of consuming the most media) are the most propagandized (but unaware of being so). This is why this book doesn't get more play -- it would put the Massive Media and the "public relations" (aka, propaganda industry) out of business if people understood their real social role.
The book is bleak, and leaves you reeling. But it does provide intellectual ammunition -- namely, critical thinking -- as a hopeful vaccination from propaganda, except for Ellul's statement that people who think propaganda doesn't affect them tend to be propagandized....
I guess the safest thing you can do is assume you are a victim of propaganda, and then deal with it by sorting out what opinions are genuinely yours, and what are the result of "conventional wisdom" and "common sense". The alternative is to pretend you're somehow immune.
16 Comments 252 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Ellul takes a look at propaganda in its fullest and widest sense. Instead of trying to tinker with interesting but narrow experiments in mind manipulation, Ellul takes a view of propaganda from where it actually exists and springs forth in society and in history. He has a holistic theory of the workings and effects of the phenomenon.
And this is as it should be. After all, the propagandist is operating in full force right now, as he was in the 1960's when the book was written, and he is not using controlled labs to do it. He is doing it on a mass scale in real society and achieving results. Therefore a serious attempt to understand propaganda "in its actual place" and "as it is used" is valuable and enlightening. Ellul is not interested in "building" a technique for propaganda from the ground up, or in "proving" that it is possible. This much has already been done as evidenced by plain facts!! He is acknowledging what has already been achieved and is looking at these systems from many angles to determine their nature and tease out an understanding so we can know more what we are facing.
You will find many less than intuitive but fascinating notions in the book.
For instance: Education increases the ingestion of propaganda. In fact it is a prerequisite. It is no wonder Saddam Hussein worked to increase literacy in Iraq -- all the better to try to propagandize the people with words and mold them into a cohesive whole. Another idea: Democracies like the U.S. are very vulnerable to propaganda. In fact, this form of government makes propaganda all the more necessary, since you must work on people's minds more than their bodies (it is not a dictatorship.) People in democracies should expect to be heavily and relentlessly propagandized.
Read more ›
4 Comments 150 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Jacques Ellul is meticulous and thoughtful, so this book is occasionally dense and hard to follow. In addition, most of the examples and allusions will strike modern Americans as dated and obscure. Nonetheless, Ellul saw long ago where moderns were headed. He saw that authoritarian use of modern technologies would mesmerize, stultify, and reduce humans to thralls, just as Orwell and Huxley, in far more hysterical prose, had dramatized.
Orwell's electronic miracles monitored citizens directly or indirectly. Huxley's miracles were far more therapeutic or medical. But routine surveillance or treatment is inefficient and overwhelms any state that would depend on omniscience or envelopment. Ellul foresaw tools both electronic and human that would so condition subject-audiences that close monitoring and careful prescriptions would be unneeded.
Ellul also argued that this "Brave, New World" could not but subvert democracy and decency. Once the will of the citizen is not his or her own, then democracy in any meaningful sense is at least devalued and perhaps transformed into reassuring internment.
Perhaps Ellul's most important insight was that the educated believed themselves immune to propaganda when, due to their proclivity for reading and watching news and other governmental outflow, such "intellectuals" were actually far more vulnerable than masses who did not receive propaganda as often.
So turn off the set and log off the internet and settle in with a truly life-changing read.
1 Comment 114 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Ellul's study still stands out as one of the greatest achievements in the history of the study of propaganda, in terms of how it is practiced, how/why it is effective and how it is inescapable and tied to the very nature of democratic society. Ellul's picture is not a pretty one. He views propaganda as ultimately dehumanizing, necessary and inevitable at the same time. Propaganda, ANY propaganda, regardless of motives or veracity, serves to reduce the individual to function as a meaningless syphon. Whether one agrees with his conclusions or not, it is still a well-argued, compelling and frightening look and modern societies.

The biggest drawback is that the book published today is the same as that published in 1965 (Ellul died in 1994 and no real updated edition was ever produced), and the cases analyzed may seem obsolete, in that he focuses primarily on National Socialist, Maoist, Soviet and US cold war propaganda. But the analysis of is still second to none. For those familiar with the study of propaganda, Ellul's work was by far the most comprehensive and penetrating study of propaganda to that point. It was a HUGE and monumental advance from the previous research into propaganda of Bernays, Lambert, or Fraser. This book ought to be required reading for anyone who wishes to consider themselves even remotely literate or intelligent. Although one may not agree with all his conclusions, it nonetheless provides a compelling argument and portrait of modern man and how frighteningly easy it is to systematically 'persuade' him. Any thinking person cannot but attempt to be cognizant of how we are influenced.

This book is relevant for several reasons. 1) The student of history will appreciate the Ellul's examples.
Read more ›
Comment 58 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Propaganda: The Formation of Men's Attitudes
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Propaganda: The Formation of Men's Attitudes

What Other Items Do Customers Buy After Viewing This Item?