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Propaganda & Persuasion 7th Edition

by Garth S. Jowett (Author), Victoria J. O′Donnell (Author)

4.1 33 ratings

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Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life.

New to the Seventh Edition:

New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective.
The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding.
New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

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About the Author

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government′s department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O′Donnell. He is on the boards of several communication and film journals.

Victoria O’Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University–Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children’s stories about Gabriel. She is currently writing a novel about Ireland.

Product details

Publisher ‏ : ‎ SAGE Publications, Inc; 7th edition (September 27, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 416 pages
ISBN-10 ‏ : ‎ 1506371345
ISBN-13 ‏ : ‎ 978-1506371344
Item Weight ‏ : ‎ 1.34 pounds
Dimensions ‏ : ‎ 6 x 0.94 x 9 inches

Best Sellers Rank: #235,637 in Books (See Top 100 in Books)
- #302 in Communication Reference (Books)
- #385 in Political Science (Books)
- #764 in Communication & Media Studies

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4.1 33 ratings

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Scott O.

Insightful and informative

Reviewed in the United States on May 23, 2020

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In a time that being up-to-date is increasingly difficult this text feel like it is addressing and exposing issues of ‘today’s’ world of propaganda. Good foundation for propaganda studies ... midway through it felt a little disorganized/redundant ... but the text nicely summarized practical criteria and thought for both evaluating and existing in an propaganda infused environment.