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The Propagandists' Playbook: How Conservative Elites Manipulate Search and Threaten Democracy by [Francesca Bolla Tripodi]

The Propagandists' Playbook: How Conservative Elites Manipulate Search and Threaten Democracy Kindle Edition

by Francesca Bolla Tripodi (Author) Format: Kindle Edition

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An examination of what algorithmic polarization means for society and how conservative elites use media literacy tactics to spread propaganda

The Propagandists’ Playbook peels back the layers of the right-wing media manipulation machine to reveal why its strategies are so effective and pervasive, while also humanizing the people whose worldviews and media practices conservatism embodies. Based on interviews and ethnographic observations of two Republican groups over the course of the 2018 Virginia gubernatorial race—including the author’s firsthand experience of the 2017 Unite the Right rally—the book considers how Google algorithms, YouTube playlists, pundits, and politicians can manipulate audiences, reaffirm beliefs, and expose audiences to more extremist ideas, blurring the lines between reality and fiction. Francesca Tripodi argues that conservatives who embody the Christian worldview give authoritative weight to original texts and interrogate the media using the same tools taught to them in Bible study—for example, using Google to “fact check” the news. The result of this practice, tied to conservative marketing tactics, is more than a reaffirmation of existing beliefs: it is a radicalization of content and a changing of narratives adopted by the media. Tripodi also demonstrates the pervasiveness of white supremacy in the conservative media ecosystem, as well as its mainstream appeal, scope, and spread.

Editorial Reviews

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“The Propagandists’ Playbook offers a frightening description of how some very bad actors radicalize people of good will into beliefs that are contrary to their own interests and that harm America and democracy. Understanding such methods is key to protecting the country and to offering hope to those who might be de-radicalized.”—Craig Newmark, Founder of Craigslist

“The Propagandists’ Playbook brilliantly and empathetically illuminates the interplay between religious communities, political conservatism, hate groups, and technology to explain our contemporary struggle with disinformation and polarization. Informative and grounding, Tripodi’s book provides a framework for going beyond quick-fix thinking. This is essential reading for anyone anxious about partisan politics, social media, or information disorder.”—danah boyd, author of It’s Complicated: The Social Lives of Networked Teens

“The Propagandists’ Playbook takes readers down the rabbit hole of the conservative media disinformation complex, showing lies are a path to power. This is a vital, meticulously researched warning on the threat posed by conservative media manipulation.”—Victor Ray, The University of Iowa

"Tripodi provides a Rosetta stone for understanding how conservative voters interpret news, legislation and politicians' pronouncements. Through her guidance, much of what’s so baffling about contemporary US political discourse becomes disturbingly clear."—Ethan Zuckerman, author of Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them --This text refers to the hardcover edition.

About the Author

Francesca Bolla Tripodi is an assistant professor at the School of Information and Library Science at University of North Carolina, Chapel Hill, and a a research affiliate at the Data & Society Research Institute. --This text refers to the hardcover edition.

Product details

ASIN ‏ : ‎ B0B5MM5V52
Publisher ‏ : ‎ Yale University Press (August 16, 2022)
Publication date ‏ : ‎ August 16, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 2594 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 287 pages
Page numbers source ISBN ‏ : ‎ 0300248946

Best Sellers Rank: #800,597 in Kindle Store (See Top 100 in Kindle Store)
- #112 in Media & Internet in Politics (Kindle Store)
- #297 in Propaganda & Political Psychology
- #301 in Media & Internet in Politics (Books)

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danah boyd

An opportunity to see how technology and worldview collide

Reviewed in the United States 🇺🇸 on August 21, 2022

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Discussions about political polarization tend to focus on "fake news" and "filter bubbles" and "disinformation," but these also typically blame the technological medium (e.g., search engines, social media) as the root of all evil. Francesca's book complicates this simplistic narrative, revealing how divergent worldviews/values/beliefs intersect with algorithmic technologies in profound ways. Many technologies are designed by people who understand the construction of information through a scientific framework, yet that is not the only worldview (epistemology) that orients technology's users. In this book, Francesca Tripodi leverages ethnographic fieldwork with conservative communities who are often poorly understood by technology designers (not to mention progressives) to reveal how and why their use of technology creates unexpected feedback loops. This book does a fantastic job of complicating many of the perceived "solutions" to the contemporary discussion about "information disorder." It is also just a brilliantly written book that respectfully captures divergent cultural logics.

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