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Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business Paperback – August 22, 2012
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--Jay Conrad Levinson, the father of guerrilla marketing, author, Guerrilla Marketing series
"She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a manual to make things happen. This book will propel your business forward."
--William C. Taylor, cofounder, Fast Company, author of Practically Radical
"With her latest book, Whitney offers a savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company's strategy and enhance its brand cachet. She offers straightforward ideas on strategy, storytelling, strength of message, simplicity of approach, and speed to market. A must-read for anyone whose job (or dream vocation) revolves around customers and the positioning and selling of a brand or service."
--Corey duBrowa, senior vice president of global communications and international public affairs, Starbucks
"If you've ever wished you could sit down for a few hours and have a conversation with a marketing expert, this is the book for you! Whitney's conversational writing style, peppered with real-world examples from a variety of business types, is a great way to get marketing advice from an expert."
--Lisa Stratton, senior marketing manager, Microsoft
"Whitney's keen understanding of marketing has led her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!"
--Maggie Winkel, Director of Merchandising for Nike, Inc.
Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue--fast! Whitney Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as with the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks.
She'll show you how to:
About the Author
Top Customer Reviews
A complete approach to marketing requires five elements, which the author lists as Strategy, Story, Strength, Simplicity and Speed. The Strategy element includes setting vision, mission, values, goals and objectives, and conducting a SWOT analysis. The Story element is about creating your brand package, finding customer segments and target markets, and customer relationship management. The Strength element is about managing the relationship cycle to retain current customers and obtain referrals, partnering with others in marketing efforts, and using the media. The Simplicity element includes creating an action plan and taking advantage of your existing opportunities. The Speed element is about monitoring results and making quick adjustments to gain optimal results.
Some years ago, marketing was mainly about convincing people to buy pre-defined goods or services and it involved the four Ps of price, product, promotion and place. Now, marketing as described in this book seems to be an integral part of designing the business itself, encompassing the business's strategic planning. The chapter on forming partnerships with others - including business rivals - contained some particularly interesting ideas.
Although the author has a background working with very large organisations, the book will be particularly useful for those who have limited marketing experience and are starting up businesses or running small or medium-sized businesses or non-profit organisations.
I especially liked the Marketing Mindset that is at the end of each chapter. Great reminder of how to put Whitney's suggestions into action.
Most Recent Customer Reviews
Propel covers everything you need to build a solid marketing foundation for your business. Keyes clearly has years of wisdom and insights that shine through brilliantly in her... Read morePublished 1 month ago by Amanda
Thank god I found this book. I know nothing of marketing and Propel's advice helped me get up to speed.Published 1 month ago by Yalda T. Uhls
I'm working on developing a marketing plan and reviewed many books before I bought Propel—so glad I did. Read morePublished 1 month ago by Mom from Los Angeles
Whether you need a crash course in marketing or just a refresher, you will find something of value here. Read morePublished 2 months ago by Frances O. Thomas
Propel is the perfect book for startups, non-profits and small businesses who need to grasp the basic elements and implications of Marketing quickly. Read morePublished 23 months ago by L. Newcomb
Propel is easy to read, understand and follow. The readability of the book encourages to reader use Propel as a guide to successful implementation of its principles. Read morePublished 23 months ago by Patt Lathan
Everyone should read this book. Ms. Keyes unique ability to present relevant marketing tactics and insight in a intelligent and applicable way will have you wishing you picked up... Read morePublished 24 months ago by Andrew
Whitney is both clear and colorful in her description of a successful marketing plan. Her prescriptive approach makes it easy for anyone new to marketing, and business ownership,... Read morePublished on July 15, 2014 by Claudia Galea
Whitney was the keynote speaker at the Seattle Women's Business Exchange. She shared her career path with us, all the ups and the downs. Read morePublished on April 24, 2014 by Larissa Vidal