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Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business Paperback – August 22, 2012

4.8 out of 5 stars 51 customer reviews

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Editorial Reviews

Review

"Propel is the ideal word to describe the effect on your profits and your sense of accomplishment that this wonderful book can motivate. Whitney Keyes tells you what you ought to know and will never forget."
--Jay Conrad Levinson, the father of guerrilla marketing, author, Guerrilla Marketing series

"She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers--and a manual to make things happen. This book will propel your business forward."
--William C. Taylor, cofounder, Fast Company, author of Practically Radical

"With her latest book, Whitney offers a savvy, up-to-the-minute perspective on how marketing and its various disciplines can jump-start a company's strategy and enhance its brand cachet. She offers straightforward ideas on strategy, storytelling, strength of message, simplicity of approach, and speed to market. A must-read for anyone whose job (or dream vocation) revolves around customers and the positioning and selling of a brand or service."
--Corey duBrowa, senior vice president of global communications and international public affairs, Starbucks

"If you've ever wished you could sit down for a few hours and have a conversation with a marketing expert, this is the book for you! Whitney's conversational writing style, peppered with real-world examples from a variety of business types, is a great way to get marketing advice from an expert."
--Lisa Stratton, senior marketing manager, Microsoft

"Whitney's keen understanding of marketing has led her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft women-owned start-ups in Africa!"
--Maggie Winkel, Director of Merchandising for Nike, Inc.

Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue--fast! Whitney Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as with the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks.

She'll show you how to:
  • Remove blocks and challenges holding your business back
  • Uncover overlooked business and marketing opportunities
  • Turn ideas into action by creating a customized marketing plan
  • About the Author

    Whitney Keyes is an international speaker, marketing expert, and strategic communications professor. For more than 20 years, she has helped organizations and individuals succeed. Keyes worked as a senior Microsoft manager, strategic advisor for American Express, and consultant to thousands of businesses around the world. While at Microsoft, she managed global marketing campaigns, including the launch of Office 2000, and helped create Microsoft's primary philanthropy program, Unlimited Potential. Today, Keyes manages a consulting practice, serves as a fellow for Seattle University's Center for Strategic Communications, and delivers keynotes and workshops for the Small Business Administration and U.S. State Department.
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    Product Details

    • Paperback: 224 pages
    • Publisher: Career Press; 1 edition (August 22, 2012)
    • Language: English
    • ISBN-10: 1601632339
    • ISBN-13: 978-1601632333
    • Product Dimensions: 5.9 x 0.6 x 8.9 inches
    • Shipping Weight: 11.2 ounces (View shipping rates and policies)
    • Average Customer Review: 4.8 out of 5 stars  See all reviews (51 customer reviews)
    • Amazon Best Sellers Rank: #1,388,869 in Books (See Top 100 in Books)

    Customer Reviews

    Top Customer Reviews

    By John Gibbs on August 9, 2012
    Format: Kindle Edition Verified Purchase
    Social media is at the top of the obsession list right now. Many companies think social media is the absolute best way to reach people. It isn't, according to Whitney Keyes in this book. Social media tools are just some pieces of the ever-changing marketing puzzle, and effective marketing is not about the tools you use as much as it is about effectively connecting with clients.

    A complete approach to marketing requires five elements, which the author lists as Strategy, Story, Strength, Simplicity and Speed. The Strategy element includes setting vision, mission, values, goals and objectives, and conducting a SWOT analysis. The Story element is about creating your brand package, finding customer segments and target markets, and customer relationship management. The Strength element is about managing the relationship cycle to retain current customers and obtain referrals, partnering with others in marketing efforts, and using the media. The Simplicity element includes creating an action plan and taking advantage of your existing opportunities. The Speed element is about monitoring results and making quick adjustments to gain optimal results.

    Some years ago, marketing was mainly about convincing people to buy pre-defined goods or services and it involved the four Ps of price, product, promotion and place. Now, marketing as described in this book seems to be an integral part of designing the business itself, encompassing the business's strategic planning. The chapter on forming partnerships with others - including business rivals - contained some particularly interesting ideas.

    Although the author has a background working with very large organisations, the book will be particularly useful for those who have limited marketing experience and are starting up businesses or running small or medium-sized businesses or non-profit organisations.
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    Format: Paperback
    Too many marketing books out there are either so abstract, they don't apply to the real world, so rah-rah that they don't offer practical action steps or so specific that they become outdated in a matter of months. Propel really dives into the strategy of marketing so business owners can make smarter moves without getting caught up in all the latest hype. Today's businesses could drive themselves crazy with all the new marketing channels available - and it really comes down to the fundamental, simple basics of properly targeting your customers, creating a compelling story and promoting the benefits of your product or service. Keyes really shows the value of keeping things simple yet effective. What I love about this book is that it shows you how to effectively build the foundation and strategy before blindly investing in marketing trends. Great case studies and fabulous examples sparked tons of ideas for my own business, as well as for my clients. A highly recommended read!
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    Format: Paperback Verified Purchase
    PROPEL is the one business marketing book everyone must read! It provides in depth analysis of marketing, scholarly research and endless real life examples of marketing techniques for every kind of business from American Express to dog walking. There is something to be learned no matter how inexperienced or experienced you are. Even the smallest business owner can learn something from giant corporation marketing, just as the conglormeates can learn from small entrepreneurs. With all the information provided, Whitney still manages to organize and present information in an easy to access, understandable and useful format. Want to know how to market? Improve your marketing? Understand what marketing is all about in the 21st Century? This is the book for you!
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    Format: Kindle Edition Verified Purchase
    I am currently working with a company on re-branding and this book was an excellent first read. Just by reading the first chapter we had a checklist a mile long to get started on. Each chapter is full of expert branding information and the application of that information is broken down for you at the end of each chapter. If you are looking to be the number one business in your field, I recommend this book to get you started in the right direction.
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    Format: Paperback
    Using real-life, real-people examples from major corporations to a mom-and-daughter chocolate shop to an online magazine to a neighborhood restaurant, Propel is full of ideas on how to upgrade your marketing strategy and attract new business. Author Whitney Keyes shares principles and practices for building your brand, finding your market, forming powerful partnerships, and amplifying your message through the media and influencers. This book is helpful whether you're a new entrepreneur or have an established business that you'd like to take to the next level. It's accessible, practical, and to the point.
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    Format: Paperback
    Great book for someone who is starting a business or has a business in need of additional revenues, which is just about everyone! Whitney writes in a very accessible way. Picked up the book and read it straight through. I also like the fact that she written the book in what she refers to as modules. You can start with Chapter 1, as I did, or jump right to Chapter 3. Your choice!

    I especially liked the Marketing Mindset that is at the end of each chapter. Great reminder of how to put Whitney's suggestions into action.
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