I think any man who's found his way here cares about the shaving ritual just as much (if not more so) than the results. Honestly, these days a disposable razor cartridge, though more expensive than a more traditional shave with a double sided safety razor, does the job just fine, with no more than a splash of water. When I travel, I leave my full shaving kit at home, pack a Gillette Fusion, and don't bother with shaving cream when I'm at the hotel. It doesn't cut up my face, it's not as close a shave, but it's a perfectly serviceable and very quick method of keeping the hairs on my face appropriately short. The blades even have some lotion built in now. I imagine electric razors are pretty good these days too.
What attracted me to an older style wet shave was the ritual, the meditation. When you stand in front of a sink and spend more than the absolutely necessary amount of time maintaining your beard hairs, it's a quiet time to think, do something traditional, and frankly indulge yourself a bit in a classy, manly way. You save money in the long run, certainly, and you do get a closer shave, but the time you spend doing it has other benefits as well. It's a time when you can slow down, take your time to do something right, reward yourself with a luxury you've earned. I frequently think about my grandfathers shaving in much the same way. Often I just think about things I wouldn't have time for otherwise. The ritual is a great way to center oneself at the start of the day before things get busy. I could shave in less than a minute from start to finish, but I choose not to when I'm at home. Taking time to shave more traditionally, more carefully, it absolutely worth it most days.
Proraso has a well-deserved reputation for its shaving soap. I use it, I love it, it's the only soap I use. Paired with a silvertip badger brush, it produces the best lather I've ever seen, and the best shave possible. The Italians know shaving, and those green tubs of Proraso shaving soap are iconic.
It does take time to get the brush and soap ready, however. I'm sure I don't need to tell you guys, shaving this way is best not rushed, and each step needs to be followed with the proper care and attention. While that's going on, however, there is another aspect of the shaving ritual that should be followed, and that is the preparation of the face to be shaved. It's good to wet the face of course, and the best time to shave is right after a shower, while the hairs and skin are moist and supple. I would postulate that another step can be done to achieve an even better shave. That step, is the product you are considering buying right now.
Proraso claims that the combination of ingredients in this pre-shave cream will make the skin and hairs softer and make your shave easier. I can't contradict those claims. I have found that since I began using this product several years ago, I've cut myself less. I can't say for certain if it's the stubble offering less resistance to the blade, the skin being healthier and less likely to be damaged, or simply the slickness of the cream under the shaving soap helping the blade glide more easily. Perhaps it's all three. I can tell you it has a lovely cooling effect on the skin, and the scent is, as many have reviewed, quite pleasant. My girlfriend loves it, and who am I to argue with her wanting to put her face near mine?
As suggested, I put the cream on my face immediately after a shower, or after wetting my face if I'm shaving at some other time of day. I then let it sit, while I get the rest of my ritual set up. By the time the soap is ready, I've got plenty of great lather in my brush, and everything else in place, the pre-shave cream has really done its work, soaked into the skin and hairs, and I can apply the shaving soap confidently knowing I'm going to have a great shave.
After shaving, I clean up, apply my alum block, and generally don't find many if any cuts. I use an aftershave balm just to keep the skin healthy until my next time shaving, but I always like to start with this stuff here. The whole process does take a while, but if you're wondering if it's worth it, adding a pre-shave cream, for me the answer is a definite yes. I wouldn't say I have particularly sensitive skin, but with the dry air where I live, especially in winter, I try to take care of it as best I can. I've noticed my forehead, which I obviously don't shave, and don't use this product on, does tend to get irritated by the dry winter air more readily than the skin I run a razor across most days, and I think the combination of this product and my aftershave balm are responsible.
The jar does last a while, so if you just want to try it out first, pick up a single jar and buy another when you start getting low, but it'll be a while.
Additional Details
Made in Italy
Shop products that have been wholly produced or have undergone their last substantial transformation in Italy. Discover more about “Made in Italy”, a label synonymous throughout the world with refined materials, attention to detail, and creativity.
Made in Italy
This product was wholly produced or has undergone its last substantial transformation in Italy. Discover Made in Italy.
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From the manufacturer
The Proraso Brand Story
Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Proraso Pre-Shave Cream, Sensitive Skin
Proraso’s Pre-shave Cream has a particularly thick, concentrated texture which softens stubble, protects sensitive skin and helps the razor slide smoothly over the skin avoiding damage and irritation. Its formula has been specifically designed for sensitive skin and enriched with Oatmeal Extract and Green Tea to soften the beard, defend the skin from the razor and help prevent redness. Oatmeal Extract has a moisturizing and soothing effect that will not disturb the skin’s pH. Green Tea is a natural antioxidant rich in polyphenols and minerals.
How to use:
Wet your face with warm water or a damp, hot towel and apply a dollop (about a pea-size) of Pre-Shave Cream to your face. Massage with circular motions and do not rinse. Shave normally with Proraso Shaving Cream or Soap.
- Barber's choice since 1948
- No parabens, no silicones
- No mineral oil, no SLS
- No artificial colors
- No ingredients of animal origin
- Over 95% natural
- Made in Italy
10 Tips for the Perfect Shave
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Morning is the best time to shaveYour skin is at its softest and most relaxed just after you wake up, so the razor glides easier. |
Always use a Proraso Pre-Shave CreamIt softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditions the skin. |
Wrap your face in a warm, wet towel...Just like traditional barbers do. Otherwise, shave after your morning shower when the skin is soft and hydrated from the warm water. |
The best lather comes from a brush and shaving cream or soapApplying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well. |
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While shaving, use a delicate, but firm strokeDon't put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight. |
Keep your razor cleanRinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades' effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often. |
For the perfect shave, one pass just doesn't cut itLather your face a second time and repeat the shave. |
Don't neglect your post-shave routineRinse your face well and repeatedly to remove any residue. |
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Always use Proraso after shave balm or lotionEven if you've shaved to perfection, your skin may still feel stressed and will need to be disinfected, restored and softened. |
Take care of your skinEspecially if you don't shave every day, or have problems with ingrown hair, apply a face cream daily. |
Have a question?Which Proraso formula is best for me? What's the trick to making the best lather? Post your question in the Customer Questions section and one of our pros will answer! |
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Videos
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