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The Prosperous Coach: Increase Income and Impact for You and Your Clients Paperback – April 30, 2013
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Top Customer Reviews
-Inspirational. If you're struggling to get clients, this is a great book to read.
-He shares his method of creating high earnings, with high impact clients. I also like that he says it is his path, and what worked for him might not be the right way for you. He gives you permission to find what works for you, but also shares what has worked for him.
-He drills into you that you can't be needy as a coach. He doesn't spell it out, but being needy de-values your coaching. Be selective, turn down clients that aren't a good fit, and make sure your potential clients are invested. If they aren't, challenge them.
- Within the book you can decipher his method of creating clients, however I don't know if even Rich understands the methodology behind why this works. He creates scarcity and has a high rate, which raises his perceived value.
He has some hyperbole in there about how you should not market, not e-mail, don't go to networking events, don't cold call people. After stating this advice, 2 pages later he tells you to call someone right now. He calls it "having a conversation." Semantics my friend. He also has some examples of e-mailing people, which he also says not to do multiple times, but I think does a fair job of showing how e-mail should be used to add value to the client, and/or get them on the phone. Nothing else. He never states this explicitly thought. He is very good at explaining what has worked for him, but it would have been nice if he explained the selling/marketing/psychological techniques behind why this works.
Overall I would recommend it. It was very inspiring, and I believe will help me differentiate myself as a coach.
It blasts away the idea that coaches need to be out "selling" their services through mass marketing and sales calls, and shows them how to boldly enroll all the clients they want at fees they deserve, by showing up as the professionals they are and offering to serve people.
Don't try to sell the 'concept' of coaching... Don't cold call... Fill your week with conversations that lead to coaching clients... Let them experience what you can do for them...
As a client and student of both authors, I was blown away at how much they give away in this book. It's EVERYTHING they've taught me--and then some. They don't hold back. And what I've learned from them has resulted in my being able to relax and make a great living as a coach.
One more thing--many of my clients are advisors, attorneys and consultants, and the ideas in this book have helped them grow their practices, too.
Buy this book, do what they say, and you'll have the kind of coaching or consulting practice you thought was just a dream.