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Prototyping: A Practitioner's Guide Paperback – Color, November 1, 2009

3.3 out of 5 stars 12 ratings

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Editorial Reviews

Review

Prototyping: A Practitioner's Guide is a terrific and comprehensive review of both the prototyping process and the tools involved. I found that the book both validated my experience in prototyping and provided new techniques to try out, with many "Aha!" moments in both respects. --Jeff Rankin

About the Author

Todd Zaki Warfel is a founding partner at Messagefirst, where he focuses on design-research for consumer and b2b products. A recognized leader in the design-research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 16 years of industry experience, degrees in English, Creative Writing, and Cognitive Psychology, and a background in Product Design, Todd has been fortunate enough to create over 15 industry first products. Todd is a storyteller by nature and is rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA. He has done work with a variety of clients including: Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University.

Product details

  • Publisher : Rosenfeld Media; 1st edition (November 1, 2009)
  • Language : English
  • Paperback : 195 pages
  • ISBN-10 : 1933820217
  • ISBN-13 : 978-1933820217
  • Item Weight : 10.6 ounces
  • Dimensions : 6 x 0.46 x 9 inches
  • Customer Reviews:
    3.3 out of 5 stars 12 ratings

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