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Eric Yaverbaum
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Public Relations For Dummies Paperback – May 30, 2006

by Eric Yaverbaum (Author), Ilise Benun (Author)
4.4 4.4 out of 5 stars 143 ratings
See all formats and editions
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Previous page
  1. Print length
    358 pages
  2. Language
    English
  3. Publisher
    For Dummies
  4. Publication date
    May 30, 2006
  5. Dimensions
    7.38 x 0.87 x 9.25 inches
  6. ISBN-10
    0471772720
  7. ISBN-13
    978-0471772729
  8. See all details
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Editorial Reviews

Review

"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

From the Inside Flap

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

THE DUMMIES WAY®

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis

Get smart!
@www.dummies.com

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Product details

  • Publisher ‏ : ‎ For Dummies; 2nd edition (May 30, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 358 pages
  • ISBN-10 ‏ : ‎ 0471772720
  • ISBN-13 ‏ : ‎ 978-0471772729
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 7.38 x 0.87 x 9.25 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 143 ratings

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About the author

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Eric Yaverbaum

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Ericho Communications is run and managed by 30 year pr veteran Eric Yaverbaum, who both co- founded and ran Jericho Communications for 21 years. In the year of it's merger (2006) the agency had been ranked 11th best pr agency in the U.S. to work for. Mr. Yaverbaum was cited as one of the heroes of the pr industry in that year.

In addition, Yaverbaum is a best selling author and has written; I'll Get Back to You (McGraw Hill-with Bob Shook), PR For Dummies (Wiley- first and second edition), Leadership Secrets of the World's Most Successful CEO's (Dearborn) and Everything Leadership (Adams). He is last book, Life's Little College Admissions Insights (Morgan James) was written with his 21 year old daughter.

www.erichopr.com

On Twitter: http://twitter.com/RealYaverbaum

https://instagram.com/eric_yaverbaum/

On Facebook: https://www.facebook.com/pages/Eric-Yaverbaum-Ericho-Communications/230744096977269

On YouTube: http://www.youtube.com/user/ErichoComm

On Google: http://www.google.com/profiles/ericyaverbaum

pk=53537378b7d8f90353f38b1da716b761cfa7242e

On Linked In: http://www.linkedin.com/in/ericyaverbaum

Customer reviews

4.4 out of 5 stars
4.4 out of 5
143 global ratings
Your A-Z Publicity Guide written by 3 PR Pros!
4 Stars
Your A-Z Publicity Guide written by 3 PR Pros!
As a publicist and fellow author, I could not wait to read this book. “PR for Dummies” (2nd edition) is your A-Z publicity guide for everything from how to create a PR plan, develop your key messages, send out press releases, manage crisis communications, manage media interviews, do buzz marketing - and most importantly, how to measure PR results (that is always an important and tough question to answer for clients). The authors are extremely knowledgeable and experienced, and include great examples. My only suggestion is to revise it again because this version was published 16 years ago in 2006, and that is why I’m giving it 4 stars versus 5. Even with some outdated references, I still highly recommend this book for anyone looking for public relations insights!
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Top reviews from the United States

Jmc
5.0 out of 5 stars Brilliant!
Reviewed in the United States on July 3, 2020
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LM
5.0 out of 5 stars Great book!
Reviewed in the United States on November 1, 2019
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Marty
4.0 out of 5 stars Worth reading more than once, packed with a broad understanding but also immediately applicable information for any activity
Reviewed in the United States on March 18, 2015
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Karla Yale
5.0 out of 5 stars A Must Read for CEO's
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John E. Sullivan
5.0 out of 5 stars A Very Useful Guide
Reviewed in the United States on March 29, 2013
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Worthington
3.0 out of 5 stars Really could use some updating.
Reviewed in the United States on April 13, 2018
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5.0 out of 5 stars Five Stars
Reviewed in the United States on May 24, 2015
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5.0 out of 5 stars Five Stars
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Jesús A.
4.0 out of 5 stars buen producto
Reviewed in Mexico on December 21, 2023
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Aaron
5.0 out of 5 stars Five Stars
Reviewed in Canada on February 6, 2016
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Elyse and Connor Silver
5.0 out of 5 stars PR-iceless Book
Reviewed in the United Kingdom on July 10, 2013
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4.0 out of 5 stars A classic. Takes PR background to get it fully. Very good service from seller.
Reviewed in Germany on June 23, 2020
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Queen Chioma
5.0 out of 5 stars A great book to invest in if you are serious about PR and Media!
Reviewed in the United Kingdom on October 24, 2019
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