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Showing 1-10 of 16 reviews(Verified Purchases). See all 20 reviews
on May 31, 2017
Great book with a lot of info packed in there. Definitely worth the money. The only reason I am giving it 4 stars instead of 5 is that I wish it was updated. It's already several years old and things change quickly in this industry!
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on March 18, 2015
Well written and simple to follow. Worth reading more than once, as the author gets you thinking with how to apply the information to your situation, to your area of business or activity. When I finished, I felt I had / have a better understanding of Why PR and what one is trying to do with PR. It is simple enough that it is fairly easy to follow, yet broad enough to get one thinking with other possibilities of how can you use this in your field? The creative examples also get you thinking with the information. It is definitely the kind of book you would want to read more than once.
Also, I would say the way it is laid out, it is easy to find the immediate chapters that apply to what you need to deal with right now, whether it's a PR flap or an immediate PR opportunity. It is nicely tied in to marketing as well, and shows the relationship between the two and how they work together.
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on April 30, 2017
Good read.
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on May 24, 2017
A good overview of PR activities.
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on September 10, 2015
This is a must read for those who need to know more about promotion. My main criticism is that the hard copy version I received was first published in 2006 and I could see limited signs of revision.
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on May 12, 2017
Love it so far!
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on July 5, 2014
This is a great introduction to developing a public relations strategy for a business or a non-profit. I've found it very useful for both.
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on November 28, 2016
really helpful
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on December 13, 2016
satisfied
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on July 25, 2016
Great Information
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