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Edward Bernays

Public Relations Paperback – Illustrated, July 29, 2013

by Edward L. Bernays (Author)

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

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About the Author

Edward L. Bernays (1892–1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who’s Who of industry, profit and nonprofit organizations, and government. A graduate of Cornell University, Bernays was Professor of Public Relations at New York University and the University of Hawaii.

Product details

Item Weight : 13 ounces
Paperback : 388 pages
ISBN-13 : 978-0806114576
ISBN-10 : 0806114576
Dimensions : 4.72 x 0.96 x 7.48 inches
Publisher : University of Oklahoma Press (July 29, 2013)
Language: : English

Best Sellers Rank: #378,557 in Books (See Top 100 in Books)
- #140 in Public Relations (Books)
- #2,221 in Marketing (Books)
- #19,327 in Education & Teaching (Books)

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32 ratings

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And now a word from the creator of "public relations"...

Reviewed in the United States on April 22, 2017

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Edward Bernays was Sigmund Freud’s American nephew. I’m convinced that genius ran in that family. Where Freud unlocked the secrets of the unconscious, Bernays discovered how to use the subconscious to manipulate people on a mass scale. This is a big oversimplification. But he understood how symbols could be used to get people to buy things, either literally or figuratively. For example, to promote cigarette smoking, he linked the idea of women’s rights to it. At a big feminist march for the right to vote, he’d have the women smoke cigarettes, too. That would show people that a woman could smoke too, if she felt like it, just like a man! It worked. But it was more than that. “Public relations” is a two-way street. If you want people to like you, you have to please them. First of all you have to find out what REALLY pleases them. Then he gives some methods of finding out. This is where the book is very dated. Since this book was published, new, more reliable methods of data collection and statistical analysis have been vastly developed from the embryonic methods of Bernays. I’m glad I read the book. The basics are true. But today the book is virtually obsolete on some levels. I recommend reading it for the history and the philosophy involved, but the actual methods are really primitive by today’s standards. But as Bernays himself said, if you’re going to work on a subject, you must first of all read the key texts so you can understand what you’re dealing with. This is one of the key texts of public relations. Four stars.

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Dennis Kioko

This book is in itself the true definition of public relations, and explains what motivates the public

Reviewed in the United States on October 11, 2016

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This is a great resource which covers the fundamentals of Public Relations, giving some equally great examples.

You'll be delighted to note that some pertinent issues then are still present today, such as discrimination against some races, a lull in relationships the UK and other nations and the questioning of capitalism.

This is despite the book being a drag in some places, especially the beginning bit of the evolution of PR, and some chapters in the practical bit which feel inconclusive. This, however, are minor annoyances and should not blight your reading.

4 people found this helpful

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Carrasquillo Family

Excellent Insight on Public Relations

Reviewed in the United States on July 21, 2019

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This book a great introduction and overview on the field of public relations. This book was recommended by a friend and I really appreciate the recommendation.

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Axlmayhem

Historical

Reviewed in the United States on November 12, 2018

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Old school PR. Great read

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Ion Mura

Five Stars

Reviewed in the United States on December 4, 2015

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great read

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doworksonn420

Great book

Reviewed in the United States on October 31, 2015

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Absolute classic.

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R. Broomfield

Five Stars

Reviewed in the United States on September 30, 2016

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Good introduction to Public Relations.

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Aaron

The definitve book on public relations

Reviewed in the United States on October 26, 2009

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This book is two books put into one. The first half is the history of public relations as Bernays saw it, and the second half is the application. This book was pretty much the first of its kind and introduced a lot of the philosophies that are still used today. That makes it an important study for anyone interested in campaigning or brand management.

31 people found this helpful

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