- Paperback: 320 pages
- Publisher: TarcherPerigee; Updated ed. edition (July 1, 2008)
- Language: English
- ISBN-10: 0399534318
- ISBN-13: 978-0399534317
- Product Dimensions: 6 x 0.8 x 8.9 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 73 customer reviews
- Amazon Best Sellers Rank: #405,411 in Books (See Top 100 in Books)
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Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves Paperback – July 1, 2008
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From Publishers Weekly
Everyone in the publishing industry, and many not, have heard the stories-of authors who spend a year or more writing a book only to see it sink into oblivion when the publisher releases it with no fanfare; of authors left out in the cold when their editors are gone before pub date. Then there are the flip stories: of authors, sometimes self-published, who manage their own publicity campaigns or supplement their publishing house's and sell thousands, maybe tens of thousands, of copies. To avoid the former and promote the latter, Deval (Reckless Appetites), publisher of Hearst Books and former director of publicity for William Morrow, Doubleday, Villard and Book-of-the-Month Club, has written this book, easily the most incisive and expert guide to book publicity ever. Deval covers every conceivable aspect of generating and participating in book publicity, from creating press materials to engaging in a publicity tour, from getting on Oprah to marketing on the Internet, from conducting media interviews to hiring a freelance publicist and much more. And she gives advice that's applicable to both veterans and novices, authors with publishing houses backing them and those who are self-published. Her approach is direct and no-nonsense yet congenial, with the hard information enlivened by scores upon scores of anecdotes (including a most tantalizing section on so-called authors from hell). With all this information, plus an extensive resource section, this is the book for authors who want to expand publicity for their books, and there's not a publishing professional who won't learn something new and useful from it as well.
Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
“Easily the most incisive and expert guide to book publishing ever.”
“Everything your publisher, editor, and publicist will never tell you but you need to know.”
—M. J. Rose, co-author of Buzz Your Book
“No-nonsense, take-charge advice.”
—Nancy Lindemeyer, founding editor, Victoria magazine
—Ellen Levine, editorial director, Hearst Magazines
“For authors planning to go on the road, I recommend this book highly.”
—Sharon Kelly Roth, director, public relations, Books & Co., Dayton
“Valuable advice here for both the first-time author and the seasoned pro.”
—Douglas Clegg,co- author of The Hour Before Dark and Buzz Your Book
“A treasure house of essential wisdom for any author seeking to publicize their work.”
—Sharon Salzberg, author of Trusting Your Own Deepest Experience and Lovingkindness, the Revolutionary Art of Happiness
Browse award-winning titles. See more
Top customer reviews
Jacqueline Deval is obviously an expert in her field and her book is mostly for authors who have published professionally and have a physical book to sell. This book is not really for self-published authors although some of the resources could be useful. Basically what this book does is it takes you by the hand and leads you through the world of interviews, TV appearances, speaking engagements and book signings. This is serious stuff that authors have to do to make their books a success.
Why should people read your book?
How can you stir up controversy about your book?
What are the nine mistakes authors make?
What type of questions should you ask a publicist?
What should you wear to TV interviews?
This book covers all this and more.
What is especially helpful is all the information on how to work with a publicist and how to contact the media. This book emphasizes treating people well and explains how you can make a good impression.
Basically this book gives you some insight into the publishing process and tells you what to expect. This is information you'd want to hear from a friend who has been published. Jacqueline Deval is that friend. As someone who has been interviewed for TV I can tell you the advice in this book is great.
~The Rebecca Review
P.S. I'd also recommend: Feeding the Media Beast: An Easy Recipe for Great Publicity
Add to that the book is fun. It really is. It is upbeat and really motivational. I always feel like I can do anything after reading a few pages of this book - and that alone is worth 5 times the price of the book. Some days you just don't feel like promoting your book(s). Some days you just wish someone would come in and do it all for you. Those are the days when you most need this book. it will re-inspire you and get you back on track. it is a great reminder that there are hundreds of ways to get publicity, and that it is okay to look at it like a salad bar (ooh! I'll have a little of this, and maybe some of that... and I will come back for that other stuff later). Definitely worth reading again and again. :-)
Most recent customer reviews
this will help anyone trying to promote a book