- Series: Publishing for Profit: Successful Bottom-Line Management Fo
- Paperback: 400 pages
- Publisher: Chicago Review Press; 4 edition (January 1, 2010)
- Language: English
- ISBN-10: 155652997X
- ISBN-13: 978-1556529979
- Product Dimensions: 6 x 0.8 x 9 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 38 customer reviews
- Amazon Best Sellers Rank: #1,312,709 in Books (See Top 100 in Books)
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers 4th Edition
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"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing
"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." Dominique Raccah, president, Sourcebooks, from the foreword
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Since many of my books are digital, I did appreciate the chapter on Electronic Publishing and Marketing, but would have appreciated more details on how to market the book and turn site visitors into book buyers.
He covers the gamut of publishing. Subjects covered include defining your niche, structuring your staff, using financial projections, the editorial process, copyrights, book production, sales, more sales, fulfillment, publicity, selling subsidiary rights (a special expertise of his), direct mail marketing (another of his areas of special expertise), and (ugh) returns. I can't imagine a publisher, new or experienced, not being able to find great value in this book.
Tom gives a variety of valuable forms and charts to use for tracking data and strategic planning. We've decided to incorporate several of these into our operations. He also goes through in greater detail than I've seen in any other book the projections you need to run in order to manage your cash flow. Cash flow will make or break your publishing company. Study these sections carefully.
I speak from my own experience as a small publisher: If you're a small publisher, you need to know the information in this book. As Tom says, publishing is a tough business, and you need the competitive edge of this knowledge.
Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press. I've already implemented several of Woll's suggestions, including per-title P&L tracking. Dessaur's introductory book is much too vague and academic...Woll's advice is practical and immediately applicable.
What I appreciated most is that the book looks at all sides of book publishing from the business angle, and specifically addresses the needs of a small press. There simply isn't another book available that covers the topic so completely.
There are 35 highly valuable forms/tables included: book sales by channel; publishing time line; organization chart; budget template; cash flows; growth rate; income statement; editorial plan; comparative book template; title p&l; contract analysis; title fact sheet; production schedule and checklist; tip sheet; book list analysis; sales tracking; marketing plan; author questionnaire; subsidieary rights forms; and book club pricing template.
Get out your highlighter, and dog-ear this book!