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Publishing for Publicity: How to Promote Your Business with a Book Paperback – November 17, 2010
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"Publishing for Publicity" not only educates you how to organize your content and publish it, step by step, but shares invaluable tips on how to market your book with the latest PR techniques via the Internet and then get years of traction with it to generate new sales.
The authors show you how the cumulative effects of publishing the book, assembling reviews and referrals, generating positive PR onliune, doing press interviews and public appearances, strategically revealing free content to a growing subscriber base, all generate positive word of mouth marketing that will propel your reputation and sales higher. It is the ideal platform to launch your own consulting career or grow your existing business.
The book was written in an easy, understandable format which really makes it a terrific asset for anyone who wants to promote themselves or their business. But don't read it without a pen or highlighter in your hand - the tips are so good and there are so many you won't want to miss a thing!
I find many how-to books are very dry and you have to force yourself to read them...but you won't find that here. I could hardly put it down because I found great info in every chapter. I'd suggest you give this book your time and attention and I will be recommending it to my professional colleagues.
I found that this book puts all of this into perspective for me and offered a step by step approach that was easy to follow so I can get the word out through my very own book. It was a real eye opener for me and very useful to me for promoting my business. The best part for me was the realization that I didn't have to be an excellent writer or spend months or years writing in order to publish my own book.
I recommend it to every small business owner that I know.