- Audio CD
- Publisher: Audible Studios on Brilliance Audio; MP3 Una edition (May 10, 2016)
- Language: English
- ISBN-10: 1511384557
- ISBN-13: 978-1511384551
- Product Dimensions: 5.2 x 0.5 x 6.8 inches
- Shipping Weight: 2.6 ounces (View shipping rates and policies)
- Average Customer Review: 17 customer reviews
- Amazon Best Sellers Rank: #947,097 in Books (See Top 100 in Books)
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Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities Audio CD – Audiobook, MP3 Audio, Unabridged
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From the Inside Flap
PULSE The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
The Internet contains the largest repository of human knowledge, interests, and activities ever constructed. Yet this powerful tool is still vastly underutilized. Written by Douglas Hubbard—bestselling author of How to Measure Anything—Pulse shows you how to harness the explosive potential of the Internet and mobile devices to measure data and trends economically and in real time—vital information that traditionally costs millions of dollars and lags weeks and months behind the events being measured.
Featuring a complementary website (www.pulsethenewscience.com) rich with links, analysis, examples, and spreadsheets, Pulse uses real-world examples to illustrate how:
A Canadian epidemiologist tracking "flu symptoms" searches on Google is able to track flu outbreaks faster than Canadian health authorities. His success inspired Google's "Flu Trends" tool.
Tracking Twitter comments about upcoming movies could reliably predict box office success better than any other method.
The number of "unemployment" Google searches nationwide tracks very closely to Bureau of Labor Statistics unemployment reports, which releases its data monthly after sampling 60,000 households while Google trends data is available weekly—and for free.
Tracking Twitter comments produces nearly the same results for consumer confidence and political polls as Gallup polls—except that Twitter results are real time and free.
By tapping into the digital footprints of two billion Internet users, executives can mine real-time data to fundamentally change how you make some of the most important decisions you face in business and government. Access real-time raw data and calibrate it against traditional methods to greatly improve your organization's trend forecasting, productivity, and bottom line. Learn how to track trends, threats, and opportunities.
Success in business may come down to who exploits the Pulse to its fullest potential.--This text refers to the Hardcover edition.
From the Back Cover
Vastly larger than all the data collected by governments, businesses, and academics using traditional surveys, the Internet is evolving into a cutting-edge tool for measuring and forecasting trends in society, the economy, public opinion, and even public health and security. Yet the potential of this powerful new measurement instrument is still almost entirely untapped. Written by Douglas Hubbard—author of How to Measure Anything, the number-one selling business math book for three years running—Pulse shows how the buzz from two billion mobile device and Internet users can be harnessed to produce real-time data about major trends faster, better, and cheaper than traditional polls and government reports.
Praise for Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
"In this well-written and entertaining book, Douglas Hubbard takes us on a fascinating journey and describes the work of the pioneers in this new science. He shows that the ideas, practical applications, and methodological approaches of this emerging field, often pioneered in the health sciences, far transcends applications in public health and public policy, and is a must-read for virtually every researcher, manager, and decision-maker who requires real-time data for forecasting and situational awareness."—Gunther Eysenbach, MD, MPH, Director of the Consumer Health and Public Health Informatics Lab, University Health Network, Toronto, Canada, and Associate Professor, University of Toronto
"Hitting the 'Like' button on someone's Facebook status, downloading a Lady Gaga song on iTunes, or Googling the game 'Angry Birds' are no longer simple gestures of preference. As Hubbard shows, these actions are your contribution to megatrends about what society is thinking now and what it might need, want, or fear in the future."—Ricardo Valerdi, PhD Research Associate, Engineering Systems Division, MIT
"Hubbard is one of the first to show us how the vast powers of the Internet can be harnessed to let the data speak to us in producing timely and reliable economic and financial forecasts. This is no small feat, and readers will be rewarded with many more and highly practical insights."—Daniel Hofmann, Group Chief Economist, Zurich Financial Services
"Doug Hubbard has written the first comprehensive book about the social data revolution and its implications for macrotrends and decision-making. Combining research from disparate fields and a variety of data sources, Hubbard creates an insightful and compelling vision of how social data will impact individuals, companies, and society."—Andreas Weigend, PhD, Director of Social Data Lab, Lecturer, former chief scientist, Amazon.com--This text refers to the Hardcover edition.
Top customer reviews
Doug Hubbard has continued where he has left off with his other works, specifically "How to Measure Anything: Finding the Value of Intangibles in Business", and has proven the information needed to make the critical, fast-paced, informed descisions for today is available online and can be quickly interpreted. For folks like me, he walks through the process of breaking down the cultural and conceptual obstacles that stands in the way and gives step-by-step advice on how to implement the Pulse as part of a Decision-Making process. His other best-selling books are 5 stars (user-reviewed!) in difficult and critical business categories; Pulse will join that elite group.
I purchased the Kindle version for my iPad so that I could bookmark, highlight and have it close by as a reference tool. As a Searchologist, I recommend it highly.
This can seem like a daunting task due to the sheer volume of noise published each day online, but similar to how he demystifies the intangibles of business in his first book How to Measure Anything: Finding the Value of Intangibles in Business, Hubbard shows how large imperfect data sets can be used to assist in difficult decisions. Pulse also is chock full of various case studies and other research, providing heaps of citations for further reading and research. Since publication many of the major sites used as tool for data collection (Twitter, Facebook, Google, Amazon...) have only grown in size, making the text still very applicable in today's fast moving world.
I can say that this book is for anyone just interested about the field, already in the field, or working in a related industry and technology. Even though the book is dated five years ago most of the topics are extremely relevant and as Mr. Hubbard says you can test his model against what is actuallyhappening today. For example some of his predictions, but predictions were more like facts, and any event watching them come to fruition today. If you're looking to get introduced to a data can deliver the world and how your devices are helping that happen today this is a book for you.
Enjoy and Mr. Hubbard, great work thank you
This is a magnificent book. It will stretch non-mathematicians to dream bigger and use many non-mathematical options to vastly outperform their intuition. It will stretch purist engineers and scientists to apply their talents to practical ends--if for no other reason than to employ the tools we now have to transforming life as we know it. I imagine my own talents to lie somewhere between these categories of readers and I'm now puzzling over how to engineer and apply my own meaningful approach to the pulse. As cautioned earlier, this is not a book to be read but one to be studied.
The book ends where Mr. Hubbard's other work began: go measure something. As such, I see the Pulse as an extension of the body of knowledge he is laying out in the area of Applied Information Economics. To my view, additional study of the author's other books are necessary to apply the Pulse effectively or the reader may be left with an under-appreciated and under-utilized tool set. That would be a shame because these ideas are harnessing the foundational power of our already historically relevant evolution as a society.
Strap on the ideas in the Pulse and prepare to outperform other smart folks that "understand" but don't have the penetrating thinking or necessary data to avoid the pitfalls of playing the old game.