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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Hardcover – July 5, 2012
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“Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!”
—MICHAEL GERBER, author of The E-Myth and creator of The E-Myth Evolution™
“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”
—GUY KAWASAKI, author of Enchantment and The Art of the Start
“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”
—SETH GODIN, author of We Are All Weird
“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.”
—J. J. RAMBERG, host of MSNBC’s Your Business
“In his crazy-like-a-fox style, Mike Michalowicz reveals why channeling a pumpkin farmer brings you unparalleled success. Michalowicz is rapidly becoming one of the most innovative business authors of our time. The proof is in the pudding (or pumpkin, as it were).”
—RIEVA LESONSKY, CEO of GrowBiz Media, former editorial director of Entrepreneur magazine
“Mike makes turning your business from ordinary to extraordinary as easy as following a simple step-by-step recipe. This book reveals degrees of knowledge and wisdom I have rarely seen in writing before. If you read only one book this year, let it be The Pumpkin Plan.”
—BOB BURG, co-author of The Go-Giver and author of Endless Referrals
“He’s a very handsome young man.”—URSULA MICHALOWICZ, Mike’s mom
About the Author
Mike Michalowicz launched and sold two multimillion-dollar companies and currently operates his third, Obsidian Launch, a consulting firm that ignites explosive growth in companies that have plateaued. He is the author of The Toilet Paper Entrepreneur and is a small business columnist for The Wall Street Journal. Visit www.PumpkinPlan.com
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We first categorized clients using Mike's framework. We had a LOT of tough conversations. What surprised me most was that in 7 years prior we had never talked that much about our clients...kind of crazy really. Once we identified our "Pumpkins" we began really focusing on them. We showed up in the right places, listened to them, made changes and focused on our best customers. We also went out and fired a couple. That went really bad - because it turns out the only one that can fire the client is the CEO or the one that signed them. Having a henchman try to do it was very painful. One of the clients is now a pumpkin, completely changed and now spends over $30k a month with us. The other went away. Which is fantastic!
3 years later, we have more than 20 "pumpkins" because we like that many of our clients. Clients are bringing us business. Our ticket volume is down and we are growing again (25% for 2017). While this book is a good take on the traditional 80/20 rule, the authors expertise in implementing the strategy was spot on and made a big difference. My favorite part 3 years later - none of my board or clients know that we did this....that is the ultimately secret from the book! Anyway, I highly recommend it (and regularly buy people copies!)
So, now I'm blown away, moved to action because of a fascinating, sensible, approach to growing a business (or anything worth having--a child, a garden, your dog's good behavior, a marriage, etc). Michael makes one of the driest subjects personal, fun, poignant and juicy. I felt like I had a personal and professional coach encouraging me to take the risks necessary to be successful in any field. I will buy any book he writes. Enjoy the read and the very exciting, sensible advice on your way to financial independence.