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Punk Marketing: Get Off Your Ass and Join the Revolution Paperback – May 19, 2009
Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati)
“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine)
“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making)
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Top Customer Reviews
Prologue - Welcome to the Revolution: Don't Blame Us, Just Thank Us
1 - The Punk Marketing Manifesto: You Read - We Make Your Life Better
2 - Kill the Middlemen: Do So Before They Kill You
3 - Brand Not Bland: How to Stand Out So That You Are "The Chosen"
4 - Who's Eating Your Lunch?: Make Them Spit It Out
5 - The Sell Phone: Use and Abuse of the Cell Phone for Marketing
6 - The Captive Consumer: Do Not Try This At Home
7 - Now It's Story Time: Art of Making a Case through Storytelling
8 - Leave Me Alone, Will Ya!: Too Much Stuff, Too Little Time
9 - Lies Lies Lies - The Truth About Truth: And Factoids about Facts
10 - As Seen on TV: Place It Baby, Place It
11 - At Last, a Job in Hollywood!: You Are the Content
12 - Game On: No One Is A Loser
13 - It's More Than Just Us: Hard as That Is to Believe
Punk marketing is defined as a rebellion against tradition, an attitude that says the same old thing doesn't work any more. Laermer and Simmons take a irreverent, no-holds-barred look at today's marketing landscape, and how consumers interact with advertising. The days of throwing a 30 second ad on TV and calling it good are over. There are so many media outlets clamoring for attention, and the advertising din has made it nearly impossible to stand out using traditional styles.Read more ›
Good work Laermer and Simmons. I can't wait to see what is next.
Thing is Punk points out the obvious... if you can't get an aha momment from your other marketing books, read this so you can get it. if not you can watch Oprah's guest and wonder how do her guest say they get it but still wonder why they can't make things work...
Books out there give you everything you need to know but not everything do you need to get the point of marketing. Punk points out the obvious.
my boyfriend came back and got the point.
Here's how I started my speech:
SLIDE ONE: How to Market to Generation Y.
SLIDE TWO: You can't.
And then I said, "Thank you very much for coming."
All the rules have changed and the authors of this book get it. It is a MUST READ for every marketer in the world right now. Fabulous.
Really, as much as people would really like to try and re-frame these age-old rules as 'revolutionary', they're not. Bad businesses ignore them and capitulate, good businesses succeed. Framing it as some never-heard-of prophecy is silly. For the most part though, any business book that underscores those main issues is a winner in my world, as people can't be reminded of their importance enough. This book does that well enough.
However, the rest leaves a lot to be desired and isn't really going to bring you any profoundly new information you can't readily pick up on a random blog written with rueful whimsy in the outer corners of cyber space. In some cases, this comes off as whining. Entire chapters are utterly useless, most notably the anecdotal stories about cell phone text-marketing. Putting signs above a bathroom urinal is invasive but calling someone's personal telephone isn't? The use of casual language was borderline annoying and at times, stories get lost in other stories and entire points are either lost entirely or greatly muddled. Half of this book is pretty packaging, clearly. In that sense, the authors could stand to take their own advice and stop being cute, and simplify.
Most Recent Customer Reviews
Very cool take on marketing whether you would do some of these I am not sure. But I think if anything this gets you to think outside the box a little and for that alone it is... Read morePublished 16 months ago by Mark Gast
On somewhat of a related note I would say that this in a way takes Naomi Kleins No Logo and puts it in a different direction. If Klein is like Marx then this is like Hobbes. Read morePublished on February 22, 2011 by Matthew Dovell
this book is just plane condescending.
the writers are trying to be cool and "funky" and just come off as douche lords. Read more
Punk Marketing is one of those refreshing books that come around once in a great while - literally a breath of fresh air. Read morePublished on December 25, 2009 by J.R. Sedivy
I love incorporating anecdotes from this book into seminars I give on marketing. I've spent a great deal of time reading the reviews on this book and many of them are on the nose. Read morePublished on September 13, 2009 by Lori Gertz
OK, I have a problems with experts. I'm 28 years old and have been blessed to advance quickly in the agency business. Read morePublished on November 18, 2008 by Joshua C. Mabus
This book rocks! The whole idea behind it is that marketing has changed for good, and what used to work doesn't anymore. Read morePublished on February 15, 2008 by Steve Wilkinghoff
This book is SPOT ON! It's one of the best reads on what good marketing should be. Highly recommended.Published on January 23, 2008 by Michael Goldstein
A very inspirational, new way of thinking for my generation and the next wanna be marketer. I loved the summation of what is next to come in the future of marketing. Read morePublished on December 30, 2007 by Brian Welzbacher