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Pure Heroine CD

4.6 out of 5 stars 1,064 customer reviews

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Editorial Reviews

2013 debut album from New Zealand singer/songwriter Ella Yelich-O'Connor AKA Lorde. It'd be easy to mistake Ella for a seasoned tunesmith from the American South, one who carries a heavy heart that's been ravaged by careless men over time. But in truth, Lorde recorded these songs as a 16-year old Kiwi championed by the likes of Perez Hilton and Grimes. She has a timeless knack for songcraft with a sophisticated pop savvy that most people over 30 can't find without collaboration. Lorde needs no collaborative hacks -- she writes and sings her own songs. Even when she sings in her higher vocal range about teenage politics, Lorde carries herself with the grace and poise of someone like Beth Orton.
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Product Details

  • Audio CD (September 30, 2013)
  • Number of Discs: 1
  • Format: CD
  • Label: Lava Music
  • ASIN: B00EJU8ZIG
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (1,064 customer reviews)
  • Amazon Best Sellers Rank: #1,243 in Music (See Top 100 in Music)

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Customer Reviews

Top Customer Reviews

Format: MP3 Music
First of all, don't buy the "all the songs sound the same" reviews. Unless you just think all synthesizer based songs sound the same. It seems to me that they did in fact try to make each song have its own feeling. She has said that for her it's all about the lyrics and using her voice as an instrument since she doesn't play any instruments on her recordings.

I got "Ribs" as the free iTunes song of the week. I thought "this is pretty interesting". So I checked out the rest of her songs and I found that I liked all of them! Double shock, she's only 16 and she wrote the lyrics! And she seems like a great kid. A little integrity won't hurt the music business.

I have been looking for new music to like for quite a while and not finding much. This is the trouble with growing up listening to the likes of The Rolling Stones, the Beatles, Joni Mitchell, Crosby, Stills and Nash, Grateful Dead, Led Zeppelin, Hendrix, etc..

When I listen to Lorde, I hear a lot of layers of meaning in the lyrics. I also think the music complements the lyrics very well. Although I know teens probably hear different things in the songs, I hear sarcasm, satire, social conscience, teen angst, fear, determination and a lot of honesty. She claims she can "stay good", that she won't fall into the traps that have plagued rising stars for a long time. She has made promises to us in her music and I feel like she really means to keep them. Time will tell.

I also think Royals is not the best song (for me) on the album (and EP). Buzz-cut Season, Bravado, Team, Tennis Court and Glory and Gore are excellent. Listen to them a few times. Listen to Buzz-cut Season a little loud with your eyes closed.

Watch the Tennis Court video on You Tube.
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Format: MP3 Music Verified Purchase
Two things first: the majority of songs on this album don't come anywhere close to the radio friendliness of "Royals" and this album is most certainly a grower instead of an immediate sugar rush. Best advice--find these songs on YouTube or elsewhere and really listen before you decide whether or not buying the entire album is for you. You will be disappointed if you're expecting 10 songs similar to "Royals", but if you keep an open mind then I think you can really experience something special.

Much has been made of New Zealand's 16 year old Ella Yelich-O'Connor's skyrocket ascension into the top of the charts--but when it comes right down to it--all I'm concerned about is whether she delivers. And I think she does--not in the way I was expecting, but in a way that makes me incredibly excited about her future and solidifies her as more than a one trick pony in my book. Lyrically Ella is both wise beyond her years as well as still a teenager, constantly walking a tricky balance of keen life observations mixed with insecurity and idealism.

This album is extremely cohesive both thematically and musically, relying on minimal electronic pulses and a bass line that that grounds the entire album but never takes the forefront. This enables Ella to basically do whatever she feels like with the melody and use her own voice in layers and loops to become another instrument. Ella stays comfortably in her hypnotic lower register for the most part and paired with the stark and aloof beats makes this album sound different from every mainstream young pop starlet.

But unfortunately, it means a few songs towards the middle all sound similar by lacking either a buildup or any special sound to really differentiate them.
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Format: Audio CD Verified Purchase
The short answer is...buy the album.

Yes, the song Royals hit #1 on the charts and Lorde is the first solo female to top the alternative song's chart in 17 years. But let's focus on the rest of the album... Most critics are giving it strong reviews, and Billboard ranked it 94/100. Why? She writes intelligent lyrics, has a good voice, and has music that has a presence. More importantly, she is authentic.

Casual listeners will like the song Team, which will be her next top hit. It is a great song with lyrics like. "I'm kinda over getting told to throw my hands up in the air... ...I'm kinda older when I reveled without a care..." that will play in your head long after the song ends. The songs Tennis Court, Ribs and White Teeth Teens will also likely be in heavy rotation.

I agree that some songs will take a few listens. The three I have on repeat now are Glory and Gore, 400 Lux and A World Alone, but give them a few listens and they may become your favorites. For me, this is my favorite album of the year so far.

As an aside, I was fortunate to see her Seattle concert last weekend. It was an amazing show. She came out in "stage mode," serious and slightly mysterious. However, she was greeted with such an enthusiastic crowd reaction, and these were true fans that were singing along with every song, that then she revealed her surprise, slight embarrassment and delight. She was genuine. It was a great moment to see. And I look forward to many more albums from her!

People who liked this may also like.... My Pandora Lorde station played songs from Lights and Purity Ring that you may want to check out.
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