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Purple Cow, New Edition: Transform Your Business by Being Remarkable by [Godin, Seth]
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Purple Cow, New Edition: Transform Your Business by Being Remarkable Kindle Edition

4.2 out of 5 stars 482 customer reviews

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Length: 172 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Publishers Weekly

The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.

About the Author

Seth Godin is the author of Tribes, The Dip, All Marketers Are Liars, Permission Marketing, and many other international bestsellers that have changed the way businesspeople think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in any category. He's also the founder and CEO of Squidoo (a successful Internet company) and a very popular lecturer. He lives in Westchester, New York. Visit www.SethGodin.com and click on his head.

Product details

  • File Size: 925 KB
  • Print Length: 172 pages
  • Publisher: Portfolio; New edition (November 12, 2009)
  • Publication Date: November 12, 2009
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B00316UMS0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #49,800 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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